A Look Inside The Most Digitally Savvy U.S. State Tourism Organization: Pure Michigan
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Implementation issues
Dr James A MacAskill
DeanSt James’s Business School
British Institute of Technology and E-Commerce
A perspective
• Moving to a post hydrocarbon knowledge economy
• $211 billion invested in renewables but issues– Food security
– Inconsistent tax benefits and regulations
– Expensive per energy unit produced
– Downstream toxicities
• Urbanisation issues– Plenty of green options based in rural economies
– Skills depleted regional economies
• Nuclear option
Bridging the route to market
•From partnership to profit•Policy into reality
Entrepreneurial outcomesE.F. Schumacher “Small is beautiful” 1973,
concepts of appropriate technologies & sustainable development
Concept of Creative destruction Joseph Schumpeter 1942
Country Rural population
UK 23%
Romania 48%
Japan 23%
Germany 13%
China 56%
Greening business = innovation
• Alternative uses for existing assets
• Waste minimisation
• Turning waste into usable products
• Closed cycle systems
• Small scale rather than large scale reducing environmental impact
• Large investments long product returns
Being pragmatic
• Tangible drivers for change
– Fractured markets
• Reality of policy
– Support often poor and insufficient
• Providing jobs
– Higher value
– Societal benefits
• Models within Regional economies
– Rural economic impact
• Farming sector
Project (10 funding) Location Partners Activity
Omapood(UK-KHF+)
UK, Baltic states 10 Commercial2 Regional Gov1 State Gov2 HE & FE
Retail cooperative
QUEST (PHARE)UK, The Netherlands Baltic states 3 HE, 20 commercial
4 regional govFood quality mark and regional brand
Waymark (ESF+RDA+)UK HE
Local authority, enterprise agency,
Business advisory signposting service
HTVK (EU + RDA+)Hungary Sister Waymark network
in HungaryBusiness advisory signposting service
ADER (ESF+RDA+)UK 6 FE, 6 regional gov, 2
regional & enterprise development agencies4,000 rural businesses
Rural business recovery, advisory and training service
CDR (World Bank +)Romania 125 commercial
4 HE, 25,000 HaMarketing and diversification consortium
Praxis (Interreg IIIc+) UK, Spain, Belgium, France, Poland, Romania, Greece, Italy, The Netherlands
2HE8 Regional gov4 enterprise agencies
Counter rural unemployment through rural enterpriseToolkit for SME support
Rural Innova (Interreg
IIIc+)
France, Spain, Italy, Portugal, Belgium, Hungary, Lithuania
7 regional gov2 HE, 5 enterprise and development agencies
Good practice exchange network for rural employment
Rural Economy in East of England
• Many role for farming
– Food and drinks industry
– 15-25% of GDP
• Fractured market
• Ageing profile with average farmer age in UK 59 years
• 60% face of bankruptcy in 2000
• CAP reforms and accession pathways
• Accession state pressures
Moving away from convention
• Conventional approach
– Subventions
– Interventions
– Production subsidies
• Farm businesses operating as quasi state owned businesses to entrepreneurial and open market focused SME’s
Supporting
• Maintaining a vibrant vital and viable countryside
– Help restructure the market
– Help to re-skill and gain employability skills
– Help develop and diversify income streams
– Help with environmental protection
– Help with alternative building approaches
• Introducing renewables and environmental considerations
Prospects for Agriculture
Prospects for food industry
Prospects for drinks industry
Strategy integration
• University network i10
– All regional university sector organisations including Cambridge
• Regional Development Agency
• DERFA
• All regional agricultural colleges
• National business support services
• Land owners association
• Agricultural training Board
Strategy drivers
• Support for stabilising businesses
• Support diversification
• Support development
• Creating virtual and physical hubs for business support and skills development
• Support in environmental pollution control and prevention
“……encouraging and supporting enterprise and innovation in rural business,
and encouraging people of all ages to participate in quality learning opportunities.”.
Go East
Achievements• Created a comparative regional competitive
environment
• Provided stability to allow transformation to occur
• Contributed to rise in world competitive index and UK competitive index (8 and 6 places)
• 40% of business reported turnover increases
• Estimated 294 FT and 546 PT jobs created
• Income from diversification rose from £10,900 to £18,400
• Income for tourism rose from £244 to £5,900 per farm
What about renewables
• Set out to create awareness of alternatives
– Universities have some of the leading climate change experts and alternative energy
• Set out to create practical CAP reforms and NZ legislation awareness
• Set out to advise on redundant buildings and sustainable building practices
• Set out environmental village plans as a demonstration site
Putting to practice
• Materials
– Joinery
– Cladding
– Insulation
– Concrete
– Photovoltaics
• Design principles
– Solar gain
– High thermal mass
– Super insulation
– Passive ventilation
– Reduce trades
– Recycle materials and building products
Dealing with sustainable buildings
• Show it can look good
• People can work in them
• Re-learning how a building operates
• Re-learning how building absorb and release heat
• Helping new users get the bets out of sustainable buidings
• Using surplus energy
Lessons Learnt
• Meaningful business support moving beyond simple intervention
• farmers re-employed in other sectors
• integrated approach to rural business support adopted by current mainstream providers
• improved offer from regional agricultural colleges, reflecting improved knowledge of farm diversification needs and the experience of running joint-programmes
• best practice of regional and national significance in engaging with farmers, including ‘hard-to-reach’ groups and women.
• Increased societal benefits
Thank youDr Jamie MacAskill
www.bite.ac.uk/sbs
Tel: +44 (0) 2079 308 886
email: [email protected]
“Some people see things as they are and say why. I dream things that never were and say why not?”George Bernard Shaw
www.academy-zone.com
Copyright Jamie MacAskill 2003 - 2011
PartnersSeminars &
master classes
Partner visits
Benchmark
Business
financingOutcomes
Improve business process
Business plan financing
Academic
Commercial
Market orientation
Value added
Curriculum Development
Workforce Development
Copyright Jamie MacAskill 2003 - 2011
Partners
•Framing the issues
•Delivery team
•Screening
•Trust
•Reliable local
manager
•It takes time
Copyright Jamie MacAskill 2003 – 2011
PartnersSeminars &
master classes•Responsive
•Socialisation
•Multi-dimensional
•Training trainer
•Team bonding
Curriculum Development
Copyright Jamie MacAskill 2003 - 2011
PartnersSeminars &
master classes
Partner visits
benchmark
•Sharing experiences
•Sharing resources
•Test assumptions
Curriculum Development
Copyright Jamie MacAskill 2003 - 2011
PartnersSeminars &
master classes
Partner visits
Benchmark
Business
financing
CommercialValue added
•Preferred access to partners accessing programme•Linking regional support more closely•Integrated approach to programme planning•Combining resources strengthens business plan•Sharing risks
Copyright Jamie MacAskill 2003 - 2011
PartnersSeminars &
master classes
Partner visits
Benchmark
Business
financingOutcomes
Improve business process
Business plan financing
Academic
Commercial
Market orientation
Value added
Curriculum Development
Workforce Development
Copyright Jamie MacAskill 2003 - 2011
PartnersSeminars &
master classes
Partner visits
Benchmark
Business
financingOutcomes
Trust Chain
Values Chain
Copyright Jamie MacAskill 2003 - 2011
PartnersSeminars &
master classes
Partner visits
Benchmark
Business
financingOutcomes
Improve business process
Business plan financing
Academic
Commercial
Market orientation
Value added
Curriculum Development
Workforce Development