PEBBLE BEACH GOLF LINKS, HOLE #7 MEDIA KIT - · PDF file– SaaS Subscription Service...

It’s Your Tee Time

MEDIA KITPEBBLE BEACH GOLF LINKS, HOLE #7

D R I V I N G R E A L I T Y

TABLE OF CONTENTS

ABOUT US 1

FAST FACTS 2

E6GOLF SOFTWARE AND THE CLOUD 3

TRUGOLF’S NEXT STEP 4

TRUGOLF: WHAT’S TO COME 6

TRUGOLF COURSES 8

WHO’S USING E6GOLF SOFTWARE 10

TESTIMONIALS 11

IN THE NEWS 13

MEDIA 14

TruGolf Inc., with headquarters in Centerville, Utah, is a virtual golf Content Solution provider that is the industry standard (most authentic courses, best digital design, player experience and most authentic representation of golf courses) and offers cutting edge technology for Cloud-based, real-time gaming, game improvement and alternative formats.

Originally a subsidiary of Access Software, the company developed Links™, the best-selling PC golf franchise and most honored of all sports titles. TruGolf formally spun off from the company in 1999 when Access Software was purchased by Microsoft for its expertise in golf software development.

TruGolf’s E6GOLF Software, a physics-based engine that replicates the precise behaviors of outdoor play, can be found in commercial and residential indoor golf simulators throughout the world.

For more than 20 years, TruGolf has remained passionately committed to recreating the artistry of the game – spending more $58 million in development – and currently offers the most prestigious course library, with almost 100 courses currently available, more than 25 that are ranked among the “Top 100 Courses in the World” by Golf Digest.

A core group of original partners from Access Software still lead TruGolf: Chris Jones (Chief Executive Officer), Dave Ashby (Executive Vice President), Steve Johnson (Director of Research and Development) and Roger Carver (Director of Software Development). The four partners have been working together for more than 25 years.

ST. ANDREWS, OLD COURSE


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ABOUT US

1. The name TruGolf was selected because the company’s driving mission is to convey the authentic feel of golf via simulation.

2. E6Golf Software is so realistic and effective that a number of indoor golf simulator manufacturers who are TruGolf’s competitors use the software. A large majority of golf simulators use E6Golf Software and the software is compatible with top simulators, launch monitors and radar units.

3. E6Golf Software earned its name, “E6,” from the essential building blocks of life.

4. TruGolf provides a broad line of world-class golf simulators, all equipped with advanced swing analysis software, with purchases by country clubs, golf courses, professional golfers, commercial centers, college golf teams and individuals looking to practice inside their own homes.

5. TruGolf simulators range in price from $7,995 for portable units to $69,950 for permanent home fixtures. Beyond golf, uses include in-home media centers or all-purpose recreation units.

6. In 2014, Notre Dame contacted TruGolf to purchase a golf simulator for the Rolfs All-Season Varsity Golf Facility. Student athletes and the coaching staff having been using the technology to combat inclement weather. Now, collegiate golf programs in coldweather markets can get the same amount of practice as warm-weather schools.

7. The HSBC “Golf in 2020,” report stated that people under age 35 feel golf can be time consuming, difficult and expensive and that “industry experts anticipate that technology will be the major driver in golf’s makeover.”

8. The widespread growth of the online gaming market is expected to reach more than $36.6 billion by 2017 and has attracted the interest of large companies such as Amazon, Google and ESPN.

9. The addition of Cloud technology via the E6 Cloud will enable anyone with an Internet connection to have the ability to practice and receive feedback on their swings as well as participate with others in contests and play competitively in events, all in real timefor a low monthly subscription.

10. In late 2014, TruGolf introduced TruBalance Mobile, the first portable weight-shift measurement system on the market. Using force sensing insoles that slip into any pair of shoes, the system utilizes Bluetooth connectivity and links to the user’s mobile device.

11. As a new generation of lower-cost simulator devices – retailing for less than $2,000 – combine with the advancements in the capabilities in Cloud technology, virtual golf will become a viable solution for golf’s future and break down the traditional barriers of entry into the sport.

THANKSGIVING POINT


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FAST FACTS

TruGolf has been the leader in software design and development in the golf simulation world for a quarter century, led by E6Golf Software.

What makes E6Golf Software different is the attention to detail and time spent to develop the engine, the central and most integral part of the software. TruGolf’s teams of programmers and artists have been carefully creating each course and each software update for nearly 30 years. This level of craftsmanship is what made the Links™ franchise so successful; not only are the physics and the engine accurate, the environments reflect the nuance and artistry of the world’s finest golf courses.

Each course designed by TruGolf’s team is a precise re-creation of the actual course. The team compiles the best available digital survey data and all surfaces are designed with a high-resolution texture map that features realistic physical properties. Beyond the hard science that makes these painstaking recreations so accurate, TruGolf’s team of artists hand-place every tree, building, plant and flower so the course is perfectly recreated. Each course crafted by TruGolf for E6Golf not only has the look and feel, but plays like the course too.

The newest release, E6 Cloud, features doubled resolution of terrain textures. This means that each tee box reflects the intricacies and landscape of every world-class golf course available to play on E6Golf Software. Our artists diligently recreate how the grass looks from tee to green. TruGolf has also made improvements to the light model, implementing a photo-real skydome that creates an authentic feel for morning, afternoon and twilight. The team has also enhanced game-play and practice modes, and now features higher than HD resolution, with up to 4K compatibility.

E6 Cloud, available via streaming, will allow users to have access to instantaneous software upgrades, but also game-play advancements. TruGolf’s team also has exciting new applications for E6 Cloud, including: Target Practice, The Demolition Driving Range and Black Jack. These game-like practice tools will help golfers of all skills and create a fun, relaxed way to learn the game. Modeled after successful covered driving range entertainment complexes such as TopGolf, these applications will create new streams of revenue for indoor golf centers, club fitters, colleges, bars and restaurants.

WEBER STATE FACILITY


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E6GOLF SOFTWARE AND THE CLOUD

TruGolf, Inc., has announced that its revolutionary new software streaming service, E6 Cloud, will be available beginning in February 2015. The latest version of TruGolf’s award-winning software, E6Golf 1.6, will be available via E6 Cloud at that time for a monthly subscription. The software, compatible with most existing launch monitors, radar units or full-size simulators, was available for pre-order at https://trugolf.com starting January 6, 2015, the first step of a year-long rollout of new features.

The newest installment of E6Golf, update 1.6, will be available for purchase and on display at the 2015 PGA Merchandise Show (Booth 973) Jan. 20-23 in Orlando, Fla. The software features updates to the existing version of E6Golf and include improved texture resolution which significantly upgrade the look of each of the courses; changes to the software engine lighting for a more life-like feel; and enhanced physics, making putting on a simulator feel truly authentic. For more information about the updated E6Golf, visit E6GOLF.COM

The software is known for its accuracy, beauty, and a world-class course list that includes 30 of Golf Digest’s and Golfweek’s “Greatest Courses,” including St. Andrews, Pebble Beach, Oakmont, Royal Melbourne, PGA National, and Bandon and Pacific Dunes. Utilizing Cloud technology, TruGolf will provide consumers and commercial facilities with more frequent and more efficient software and content updates. Now, anyone with Internet connectivity has access to best-in-class golf simulation software, for a low monthly fee.

“TruGolf has the experience and knowledge to move our product quickly into this exciting new arena and take advantage of a trend that is occurring all around us. Core golfers and those new to the game will both be enriched by this experience.”

- Chris Jones, CEO and Founder of TruGolf, Inc.

BEFORE /AFTER E6GOLF 1.6 UPDATE


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TRUGOLF’S NEXT STEP

E6 Cloud powered by TruGolf is designed to support all existing golf technology devices, creating an online golf community and meaningful virtual competition. Subscribers will not only have the opportunity to play nearly 100 world-class golf courses, but will also receive meaningful data about their swing in real time. By using E6 Cloud powered by TruGolf, players can improve their game, play world-class courses and compete with golfers around the world.

A virtual golf tour that is being finalized will provide participating members with exclusive opportunities and meaningful competition. Scores will be tracked throughout the year and participants will receive points and rankings that will be used to award prizes and provide recognition for the top perFormers.

Later in 2015, TruGolf will provide arcade-style games, brand-new courses and virtual coaching to subscribers of E6 Cloud powered by TruGolf. The software will be integrated with gaming consoles, television applications, PCs and mobile devices.

“The phenomenal success and revenues associated with e-sports give TruGolf, with its rich software expertise and state-of-the art technology, an opportunity to take advantage of a trend that is accelerating at a remarkable pace.”-Dave Ashby, Executive Vice President of Sales for TruGolf, Inc.

“TruGolf’s state-of-the-art software recreates each one of these world-class courses perfectly. As someone who has played these courses and experienced the finest golf courses in the world, I will tell you that no other software comes close. E6Golf’s accuracy, beauty, and course list is unmatched in the industry.”

– Lanny Nielsen, PGA Professional, 50 Years

COMMERCIAL SIMULATOR FACILITY


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TRUGOLF’S NEXT STEP

STAGE ONE – SaaS Subscription Service Begins March 2015• E6 Cloud will be made available to commercial facilities using compatible PCs. • Users will have access to E6Golf’s list of nearly 100 world-class golf courses.• Subscribers will have access to new content, including four brand new courses each year.• E6 Cloud is 4k ready and features upgrades to TruGolf’s best-in-class golf simulation software E6Golf, including

doubled detail terrain textures, more realistic lighting, and enhanced physics.

STAGE TWO – Online Tournaments Begin June 2015• E6 Cloud Powered by TruGolf will host global contests and tournaments, including: Closest to the Pin, Stroke

Play, Longest Drive, and more. • Tournaments are available to all E6 Cloud subscribers and integrated devices.• Winners of these global contests will be awarded cash and prizes.

E6 Cloud subscription services will soon be available to commercial and residential consumers throughout the world. Here is aschedule of the rollout of various TruGolf products:

DEMOLITION DRIVING RANGE COMING 2016


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TRUGOLF: WHAT’S TO COME

STAGE THREE – Games, Skill Challenges, and Teaching Aids Begin October 2015• TruGolf will provide E6 Cloud subscribers with access to non-traditional golf games, skill challenges, and training

aids. These games will provide entertainment for players of all skill levels, while helping improve enjoyment, consistency, and confidence.

• These games will transform any existing commercial facility into a multifaceted family fun center, with an emphasis on golf. There are a growing number of non-traditional driving ranges, such as TOPGOLF, proliferating throughout the country. TruGolf’s E6 Cloud offering will make your facility more family friendly and increase appeal to younger players. By combining video game concepts with traditional golf elements, E6 Cloud will provide new forms of revenue for your facility.

• TruGolf will implement an “Easy Mode,” that will: boost power, eliminate slice and hook, and increase the size of the hole. These features are designed to alleviate the initial frustration of the sport for younger players and novices.

GAMES INCLUDE: 1. H.O.R.S.E.: Players will select targets and shots for their partners to replicate. If a partner fails to replicate

the shot or misses the target, they will be assigned a letter. 2. BLACK JACK: This contest is a twist on the Las Vegas favorite. 3. DARTS: An interpretation of darts, the barroom favorite, now on the golf course.4. LONG DRIVE: Distance is the name of the game, just make sure to stay in the fairway.

STAGE FOUR - The Virtual Golf Tour Begins January 2016• By 2016, E6 Cloud Powered by TruGolf will host online tournaments for golfers around the world, as part of its

Virtual Golf Tour. For players looking for fame and fortune, the Virtual Golf Tour will host a number of global, regional, and private tournaments throughout the year.

• These handicapped tournaments will culminate in a final yearly championship. With the support of major corporate sponsors, winners will be awarded large cash prizes, trips, and more.

GAMES AND SKILL CHALLENGES


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TRUGOLF: WHAT’S TO COME

TruGolf selects the highest caliber of golf courses to recreate in its software. More than 25 courses available through E6GOLF have been ranked among Golf Digest’s “America’s 100 Greatest Golf Courses,” “America’s 100 Greatest Public Courses,” “Best Courses Outside the U.S.,” and more. This outstanding lineup includes major championship venues such as: Pebble Beach, St. Andrews, Pinehurst, Torrey Pines, Oakmont, Gleneagles, Bethpage Black and more that have become familiar with golf professionals, avid golfers and those new to the game.

THEY INCLUDE:

• Aviara Resort• Auburn Grand National RTJ• Bandon Dunes• Banff Springs Resort• Barton Creek• Bethpage Black

Former U.S. Open Site, 2016 Site of The Barclays on the PGA Tour• Big Horn• Big Horn Canyons• Bay Hill Club & Lodge

Arnold Palmer Invitational on the PGA Tour• The Belfry

Former Ryder Cup Site• Bountiful Golf Club• Cabo Del Sol• Cambrian Ridge RTJ• Capitol Hill RTJ

Site of LPGA’s Yokohama Tire Classic• Castle Pines Golf Club

Former PGA Tour event Site• Chateau Whistler• Club de Golf Le Sorcier• Cog Hill

Former BMW Championship Site on the PGA Tour

• Covered Bridge• Devil’s Island• Dorado Beach

Former Champions Tour Site• Emerald Dunes• Entrada• Firestone Country Club

World Golf Championships – Bridgestone Invitational on the PGA Tour• Frankfurter• Gallery North• Gleneagles Golf Club

2014 Ryder Cup Site• Golf Resort Kunětická Hor• Greywolf• Hapuna• Harbour Town Golf Links

RBC Heritage on the PGA Tour• Hokulia Panther• Holtsmark Golf Club• Innisbrook Copperhead• Kapalua Bay• Kapalua Plantation

Hyundai Tournament of Champions on the PGA Tour• Kapalua Village

LOCH LOMOND


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TRUGOLF COURSES

• Kauri Cliffs• Kiawah Island

Former Ryder Cup and PGA Championship Site• King and the Bear

First collaborative design between Palmer and Nicklaus• Kuala Lumpur Country Club

Site of the PGA Tour’s CIMB Classic, the LPGA’s Sime Darby LPGA Malaysia and the European/Asian Tour’s Maybank Malaysian Open

• Lakeside• Latrobe

Home course of Arnold Palmer• Le Grand George• The Links at Spanish Bay• Loch Lomond

Former Site of the Scottish Open• Losby Golf Club• Spyglass Hill Golf Course

Site of the PGA Tour’s AT&T Pebble Beach National Pro-Am• Mauna Kea Resort• Mauna Lani• New South Wales• Oakmont Country Club

2016 U.S. Open Site• Oslo Golf Club• Owl Creek• Pacific Dunes• Pacific Rim• Par Three Ocean

Pebble Beach Golf LinksSite of the AT&T Pebble Beach National Pro-Am on the PGA Tour; Former Site of multiple U.S. Opens, PGA Championships

• Pelican Hill

• PGA NationalSite of the PGA Tour’s The Honda Classic

• Phoenix Country ClubOriginal Site of the Waste Management Phoenix Open

• Pinehurst Country Club No. 2, No. 8Three-time U.S. Open Site

• Prairie DunesFormer U.S. Senior Open, U.S. Women’s Open Site

• Princeville• Raven at South Mountain• Royal Melbourne

Former Presidents Cup Site• RTJ Silver Lakes – Backbreaker• RTJ Silver Lakes – Heartbreaker• RTJ Silver Lakes - Mindbreaker• Skeleton Coast• St. Andrews Jubilee Course• St. Andrews New Course• St. Andrews Old Course

Site of multiple British Opens• Stone Canyon• Superstition Mountain• Taghazout• Thanksgiving Point

Designed by Johnny Miller• Three Canyons• Torrey Pines Golf Club

Farmers Insurance Open on the PGA Tour, Former U.S. Open Site• Tribute at Ostego Club• Troon North Golf Club• Valderrama

Former Ryder Cup Site• Wade Hampton

WADE HAMPTON


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TRUGOLF COURSES

Josh BeckettMajor League Baseball pitcher

J.J. HenryPGA Tour

Larry NelsonTwo-time PGA ChampionshipOne-time U.S. Open championPGA Teacher Hall of Fame

Mehmet OkurNBA

Michael VickNFL, New York Jets

Larry “The Cable Guy”Comedian

Mike McCarthyNFL, Green Bay Packers head coach

Deron WilliamsNBA, Brooklyn Nets

Cal State Fullerton golf team

Gonzaga golf team

Iowa State golf team

Notre Dame golf team

Ottawa University golf team

Weber State University golf team

“When researching numerous golf simulator companies, TruGolf proved to be the best fit for my family’s needs. The simulator is accurate and their E6Golf Software is loaded with courses, and a practice range perfect for honing in my golf game. I’m very happy with my TruGolf Simulator and look forward to many hours of family fun.”

– Mike McCarthy, NFL coach, Green Bay Packers

“E6Golf Software in my TruGolf simulator is truly amazing!”– J.J. Henry, two-time PGA Tour winner

J.J. HENRY


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WHO’S USING E6GOLF SOFTWARE

LARRY NELSON

“I do all my practicing inside now. This simulator gives me better feedback than hitting hundreds of balls on the range and I can quickly get my swing to where it needs to be before I head out to my next event. I only wish that this technology was available 30 years ago.”

– Larry NelsonU.S. Open champion and two-time PGA Championship

“In just two days we have sold thousands of dollars in winter lesson packages.”- Alex Hansberger

Mission Hills Country Club, Rancho Mirage, California


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TESTIMONIALS

“The golf simulator and indoor facility from TruGolf has been a wonderful addition for our program. Our golfers can practice in between classes, evenings and during the winter season on realistic and accurate simulation. Hitting on the driving range, playing courses and putting are allowing our players to improve their skills on campus indoors. The TruGolf Simulator and E6Golf software are amazing and we are very happy with our purchase.”

– Jeff Smith, Director of Golf Weber State University, Ogden, Utah

“The TruGolf Technique Prestige simulator has been pivotal in establishing a realistic and challenging golf experience to members of The Jeremy Golf and CC during the cold winter months. The members enjoy participating in weekly shop games, monthly demo days and closest to the hole contests. It provides a year-round golf experience that has been embraced by both members and staff.”

- Jake Hanley, PGA Head Golf ProfessionalJeremy Ranch Country Club, Park City, Utah

NOTRE DAME GOLF FACILITY


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TESTIMONIALS

Growth of indoor simulators good for the game By Adam SchupakSunday, January 25, 2015

ORLANDO, Fla. – It was only natural to assume the signing of Tiger Woods and Jordan Spieth to endorsement deals with Full Swing Golf, the San Diego-based maker of high-definition golf simulators, would be tough news to swallow for competitor Chris Jones, CEO and founder of TruGolf, Inc.

Yet there was Jones at the PGA Merchandise Show, a sincere smile etched on his face when he spoke about it. “That’s great,” he said. “That will sell more simulators, which means they’ll sell more E6 software.”

As it turns out, TruGolf’s competitors are also their partners. E6 golf software is a physics-based engine developed by the Centerville, Utah-based virtual golf-maker that replicates the precise behavior of on-course play. It can be found in commercial and residential indoor golf simulators throughout the world.

“Four or five years ago we decided that what this industry needed was a core software that everybody works off of, so that we can develop a community to compete against each other,” Jones said.

Golf simulators have come a long way. For starters, users can play nearly 100 world-class courses and receive meaningful swing data. New realistic graphics have improved to the point that arcade-style games such as target practice and demolition driving range are in the pipeline as alternatives to playing 18 holes.

But golf simulators are expensive, ranging in price from $7,995 for portable units to $69,950 for permanent home fixtures. While the likes of Spieth and Bill Haas included the latest models of Full Swing Golf simulators in their new homes, Jones says the industry is trying to expand beyond those who can afford such a high-priced toy.

As a new generation of lower-cost simulator devices become available – retailing for less than $2,000 – and combines with the advancements in the capabilities of cloud technology, virtual golf could become a viable solution for golf’s future and break down the traditional barriers of entry to the sport.

The addition of E6 Cloud, which TruGolf demonstrated at the PGA Merchandise Show, will enable anyone with an internet connection to practice and receive feedback on a golf swing as well as participate with others in contests and play competitively in events, all in real time for a low monthly subscription.

These new advances open a new frontier for virtual golf. According to the HSBC “Golf in 2020” report, “technology will be the major driver in golf’s makeover.” For people under the age of 35, golf can be time consuming, difficult and expensive. Indoor golf on simulators, Jones said, can be quicker and more fun, and can help people embrace their desire to stay connected to the world at large while doing they play. Support from players such as Woods and Spieth will only heighten awareness and acceptance of indoor golf at this critical juncture.

“We’re a niche within a niche,” Jones said. “You’ve got golf, then you’ve got indoor golf and then you have simulators. The big question is, can we create an industry that carries enough weight that people from the outside realize there are two distinct ways to play golf?”

Venders laid out their goods Wednesday at the Orange County Convention Center to kick of the 2015 PGA Merchandise Show. (Tracy Wilcox)


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IN THE NEWS

About Landmark Media AmericasLandmark Media Americas, based in Ponte Vedra Beach, FL, is a partnership with Landmark Media International, Europe’s leading specialist golf public relations and communications agency. Established in England in 2003, Landmark Media International advises and represents a variety of golf businesses, including European Tour Properties, PGA Catalunya Resort Barcelona, International Golf Travel Market, Costa Brava Tourism, Club Car, Callaway and golf tech companies Golf GameBook and All Square. Landmark Media International was also a partner with Grayling, the world’s second-largest independent PR firm, in the international PR campaign for The 2014 Ryder Cup. Landmark Media America represents TruGolf; Myrtle Beach, S.C., for the region’s international outreach; and also supports other golf businesses in conjunction with its sister company, Signature Group.

MEDIA CONTACTS:

U.S.:Ward Clayton(904) [email protected]

International:John McKenzie+44 (0)1780 [email protected]

TruGolf:60 N. 1400 WCenterville, Utah 84014(866) 711-GOLFhttps://trugolf.comhttps://facebook.com/TruGolfSimulators@TruGolfSim

TRUGOLF AWARD-WINNING TITLES:World Class Leader Board (1986)Links: The Challenge of Golf (1990)Links 386 (1993) Links LS: Legend in Sport (1996)Links LS 98 Links LS 99Links LS 2000 Links 2001Microsoft Golf 2001 Links 2003Links 2004 (Xbox) LS Golf (Simulator)LS Golf 2 (Simulator) LS Golf 3 (Simulator)E6 Golf (Simulator and Online)E6 Cloud (Online)

Usage Guide:TruGolfE6Golf SoftwareE6 CloudTruBalance Mobile


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