Pearsonhouse of cards

exhibition stand

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House of cardsScale mock up

The house of cards can be put together in a number of formations to create a mix of dynamic layouts most suited to your needs and the space it will be used in.

In all structure configurations, bear the following in mind:

1. Position the logo high for clear stand out and legibility.

2. Use plain color cards as shelves to ensure any materials or merchandise placed onto the shelves are not lost on busy patterned or illustrative backgrounds.

3. Position illustrative cards in the mid area where they can be clearly seen and read without being obscured by shelves.

4. Use the remaining pattern and plain colored cards around the base and internal structure as the designs bring a vibrant look to the stand but do not need to be as visible to convey key information.

3This structure uses all 18 cards, and incorporates 3 shelves suitable for holding light brochures and light merchandise.

Structure variations:Large space A

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Structure variations:Large space B

The same structural formation as ‘Large space A’ can be separated into two columns to create a more flexible composition. This would allow set ups such as using a table in between the two stands if you need to have a computer or sit and talk with customers.

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Structure variations:Podium without shelves

If you don’t need to display any print or merchandise products, the cards can simply form a dynamic pop up podium to attract attention and stand out.

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500mm

700

mm

Full size structureMaterial details

The full size cards will be produced from 17.5mm thick re-board with graphics printed directly onto the cards. Full size cards are currently 500mm x 700mm.

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Learning equips you

for life

Learning is where logic

meets magic

Makeyour

learning

asindividual as you are

Human progress begins in the imagination

Digital learning

shapesour

future

find our more about the world’s learning company

pearson.com

Plain colour cards for use as shelves

Pattern fronts and plain backed cards for use in general structure

Logo cards for use at high level for clear visability Always Learning tagline card for use at a legible position

Cards featuring illustrations and brand messages featured at eye level for clear visibility

Card ArtworkOverview

Final artwork files will be available for all cards to enable easy production in other countries.

For artwork files or if you have any questions about creating or using the house of cards, please get in touch with the Pearson brand team by email at the address below:

brandhelp@pearson.com