Peace Dining Corporation

About Us Established in 1997, Peace Dining Corporation is dedicated to

energizing the world with Japanese cuisine. We are committed to

satisfying the growing demand for sushi and Japanese cuisine in the

United States and abroad, using our innate Japanese background.

Peace Dining Corporation offers customers delicious and nutritious

products that are made with the highest quality ingredients. We strive

to delight sushi connoisseurs and beginners alike, and to contribute

toward healthier food consumption habits on a global level.

Mission Statement To become the #1 Japanese-inspired cuisine provider in the world

with sustainable food and responsible service, to help our customers

lead a happy and healthy lifestyle.

What We Do With over 1000 employees, we operate over 200 sushi stations in

grocery stores in upscale supermarkets as well as a central production

kitchen, servicing wholesale corporate dining clients.

Peace Dining CorporationEstablished: January 1997

CEO & President: Josh Onishi

Executive Vice President: Yusuke Taguchi

Email: info@peacedining.com

www.peacedining.com

Headquarters: Two Penn Center

1500 JFK Blvd, Suite 725

Philadelphia, PA 19102

T 215.523.5782

F 215.523.6280

New York Office: 48-55 36th Street

Long Island City, NY 11106

T 718.472.3043

F 718.472.3263

www.peacedining.com

Peace Dining Corporation

Core Values

• People · Treat people with respect

· Have a positive impact on others

· Develop and support each other

• Products & Services · Provide delicious sustainable food and exceptional service

· Follow the highest safety standards

· Promote health and well-being

• Partnerships (Customers, Clients, Vendors)· Exceed expectations

· Create “win-win” opportunities

· Communicate openly and clearly

• Planet· Respect the environment

· Serve and support our communities

· Lead in sustainable and eco-friendly sourcing.

www.peacedining.com

Genji Supermarket Sushi Barsat Whole Foods Market

Genji’s supermarket sushi bars offer our customers a wide variety

of sushi and sashimi of the highest quality in convenient ‘grab-and-

go’ packages, made fresh daily on-site by our skilled sushi chefs. In

addition to the freshly-prepared packaged sushi, customers have

the option of placing individual orders for items, customized to their

particular tastes, usually ready in less than 5 minutes!

We believe that Genji sushi bars offer the best sushi and sashimi

available in supermarkets in the US, in overall terms of freshness,

quality, convenience, price and variety. We are honored that our

sushi is often compared to some of the finest sushi restaurants in the

neighborhoods in which we operate.

Because we are responsible for each location and its employees,

we are better equipped than franchise-based operations to offer

consistently high standards of excellence in our products, operational

safety procedures and human resources management.

Genji chefs genuinely enjoy serving their long-standing customers

and meeting new ones, as they introduce more people to the health

benefits offered by sushi and Japanese cuisine.

Stop by any one of our sushi bars, and experience just how good

supermarket sushi can be!

www.genjiweb.com

Genji Sushi Whole Foods Market locationsWhole Foods Market partners since 1997; 204 stores as of December 2015

PDC Location Map

www.genjiweb.com

ChefsEvery day a team of over 1000 Genji chefs go to work at over 200

Whole Foods Market locations in the US and in the UK, ready to

passionately prepare delicious, nutritious and exciting sushi and

Japanese-inspired dishes. Representing over 40 nationalities, Genji

team members come from as far away as Japan and Mexico, Spain

and Nepal, China and Indonesia. They share one common language

(English), and one common passion (making their customers happy).

Training & DevelopmentThe skills which Genji team members learn are truly cutting edge and

ahead of the competition. From knowing how to prepare vegetables,

slice fish, roll maki, make nigiri, and properly plate and display

products to understanding interacting with customers, our chefs learn

every detail of the foodservice operation. Through continuous on-

the-job training and instruction, these hard-working team members

eventually graduate into experienced professionals with top-of-the-

line expertise.

Quality Assurance & Food SafetyThe superior quality of Genji’s ingredients, packaging, product

preparation and customer service are second to none. Our standards

are our promise to the customers that they can always trust Genji to

provide them with the best. We issue clear and precise manuals with

instructions for every procedure, and go to great lengths to ensure

that our team members adhere to our standards.

Likewise, food safety is the foundation of our business. We will stop at

nothing to ensure that our product is first and foremost safely sourced,

safely prepared and handled, and safely delivered to the customer.

District Managers in every district are also dedicated food safety

specialists. Our District Managers are tasked with training, testing,

assessing and, if necessary, correcting each team members’ food

safety skills in an ongoing basis. We maintain full chain-of-custody

of our products, and are able to trace every step in the process from

ocean to plate.

Product Development & PromotionsThe heart and soul of Genji’s products are inspired by Japan, where

the art of sushi was perfected. Some of our products are as authentic

as one would find in the best restaurants in Tokyo or Osaka. On

the other hand, Genji is a modern and progressive company, which

sees its role as a bridge for the world to understand and learn to

love Japanese cuisine. Therefore, the product development team

continuously innovates recipes and combines influences and aspects

from around the world to create appetizing and intriguing sushi and

Asian hot-food specialities.

The Marketing team and our chefs then further bridge the gap

between a primarily Western audience and a predominately Asian

product mix to help make Genji’s offerings relevant and interesting

through events, promotions, advertising, public relations, store décor

and customer engagement.

Genji Supermarket Sushi Barsat Whole Foods Market

Genji Supermarket Dining Venuesat Whole Foods Market

www.genjiweb.com

Sushi BarsGenji began as a sushi bar in Philadelphia, PA. Therefore, it is only

natural that the basis for our strength lies in sushi. Over the years,

Genji has been at the forefront of defining the identity and purpose of

the supermarket sushi bar.

Genji has played an instrumental role in transforming supermarket

sushi from an assembly-line operation to an evolved form of fast

fine dining, complete with elegant and eco-friendly trays, real grated

wasabi, creative and elaborate sushi items and expert customer

service.

Genji sushi chefs undergo extensive and intensive training through

a series of karate-style belt-levels to reach the coveted “Black Belt”

status. From there, our chefs can then go on to “Sushi Team Leader”

and can run their own store. The pride of this accomplishment is

evident, as our chefs take on an entrepreneurial spirit and become

responsible for hiring, training and developing their teams, and for

achieving their goals, as well as constantly raising the bar of customer

service.

Genji RamenGENJI RAMEN brings an authentic Japanese Ramen Shop experience

to Whole Foods Market. The ramen bars include a dining area to enjoy

your meal or opt to take your ramen on the go. The menu includes

various classic ramen styles. In addition, you will find a new dry-style

ramen called “mazemen” made with thick whole wheat noodles and

delicious, creamy sauce.

www.peacedining.com

New Concepts from Peace Dining:

WOK STREET is:

• Freshly-made

• Customizable (700 combos)

• Easy & engaging

• Visually appealing

• Sustainable & Authentic

• Fast throughput: 45-60 seconds

Build-your-own Asian rice or noodle bowl, topped with your choice

of slowly marinated meats, fish or tofu, seasoned vegetables,

fragrant sauces and crunchy toppings

HANDROLL SUSHI! A fun new way to eat sushi on-the-go

• Portable. Eat it like a burrito

• Pre-sauced & ready to go

• No chopsticks or soy sauce needed

• Mix & match for variety

• Great as a quick snack

• Enhanced interaction with customers

Wok Street Video | Full Version http://www.youtube.com/watch?v=FTYRt3gcX_A&feature=youtu.be

What is mái?

mái is brought to you by PDC...Artful, inventive, delectable product mix made with sustainable

ingredients unsurpassed dedication to customer service, responsive,

attentive management team, accountable to you and your customers.

Simply put, we take your worries away: we obtain all necessary

licenses, we train and audit our team members to ensure full-

compliance with HACCP plans, we educate chefs about products and

customer service, we create collateral and promotions to keep the

venues fresh and exciting, so customers keep coming back.

What does mái do?mái provides turnkey daily drop-ship or on-premise sushi & japanese-

inspired cuisine operations at corporate dining facilities.

How is mái different?Our food preparations feature artfully arranged, inventive & healthy

Japanese deli dishes and sushi. We use only sustainable ingredients

to make sushi, bentos & authentic Asian sauces. Our chefs are well-

trained to bring an independent retail feeling to any corporate dining

facility looking to outsource sushi or provide Asian-inspired healthy

favorites.

When can mái start?We can have most operations open in less than 1 month, depending

on conditions and requirements of each location.

Corporate Clients & Drop-Ship-Deliverymái cuisine partners with a wide variety of top-of-the-line food

service companies to provide onsite sushi preparation as well as

wholesale pre-packed sushi and delivery. Clients include premium

food retailers, airport food concession operators, hospitals, and high-

end restaurant groups under the mái brand.

Independent Retail Conceptsmái cuisine’s growth strategy includes expanding vertically into the

free-standing fast casual restaurant space. More fast-casual restaurant

concepts are currently in development, and are slated to open in

2015 and beyond. The guiding principles behind these concepts are

consistent with our core values, focusing on organic and sustainable

ingredients, authentically inspired by our Japanese heritage, geared

towards an audience looking for healthy, innovative and convenient

Asian dining experience at affordable prices.

mái cuisineMaking sushi accessible to all:

www.maicuisine.com

Logistics Solutions

Distribution & Warehouse: GHG Logistics is a wholly-owned

subsidiary of Peace Dining Corporation. With the main warehouse

located in Allentown, PA, at the crossroads of multiple regional and

national roadways, GHG Logistics is ideally situated to meet all of

the group’s warehouse and distribution needs. A satellite warehouse

in New York’s Long Island City (Queens) is just minutes away from

Manhattan. With these two strategically located facilities, GHG is the

warehousing and distribution vendor of choice for several national

food service companies.

Warehouse Space & Fulfillment: 35,000 square feet of dry goods

storage space, 3,000sq ft racked refrigeration unit at +38°F and

2,000sq ft racked freezer unit at -30°F. Orders are shipped daily to

over 150 locations in 19 states.

Green Practices: Operations include low-energy motion-sensitive

lighting; low-energy electric forklifts and pallet jacks; cardboard box

reuse and recycling; and pallet exchange with suppliers also vetted for

their green-friendly practices.

State of the Art Equipment: GHG’s custom-designed trucks

are outfitted with industry-leading triple-temperature storage

compartments (ambient, +38°F, and -30°F) to maintain temperature

integrity throughout delivery. California certified for low emissions,

the trucks connect to electric circuits during the loading process to

prevent burning excess diesel fuel.

Routes: GHG presently distributes on the East Coast from Portland,

ME, to Miami, FL, and all the way to Los Angeles, CA on the West

Coast.

Services: Food & Dry Goods Wholesale, Storage, Fulfillment,

Distribution, Back-hauls

For questions or inquiries, contact:

GHG Distribution Center

6390 Hedgewood Drive, Suite 300

Allentown, PA 18106

Tel: 484.223.4502

Fax: 484.223.4504

Email: info@ghglogistics.com

www.ghglogistics.com