“How do I help my customers achieve their goals on my website while s8ll achieving mine?”
Tuesday, 23 September 14
Details
Tuesday, 23 September 14
Customer Journey
Tuesday, 23 September 14
CJ: Practical Implications
Facetime / Skype / Online Chat
Development Update / Direct Contact to Site Manager / Interior Add Ons
Foster Community / Encourage Customer Advocacy
Platform to communicate with local community
Customer Interaction
Customer Portal
After Sales
Community Consultation
Tuesday, 23 September 14
Interactive Web Design
Tuesday, 23 September 14
Interactive Web Design
Tuesday, 23 September 14
Interactive Web Design
Tuesday, 23 September 14
Interactive Web Design
Tuesday, 23 September 14
Navigation: Visual representation
Tuesday, 23 September 14
Navigation: Visual representation
Tuesday, 23 September 14
Navigation: Direct To Content
Tuesday, 23 September 14
Navigation: Direct To Content
Tuesday, 23 September 14
Navigation: Minimal Dropdown
Tuesday, 23 September 14
Navigation: Minimal Dropdown
Tuesday, 23 September 14
Navigation: MacMic Treatment
Tuesday, 23 September 14
Website Development
Tuesday, 23 September 14
Prince 2 Principles
Tuesday, 23 September 14
Testing
Tuesday, 23 September 14
Launch
Tuesday, 23 September 14
Development Map
Tuesday, 23 September 14
Content Management
Tuesday, 23 September 14
CMS of Choice
Tuesday, 23 September 14
Drupal Features
Tuesday, 23 September 14
Why Drupal?
Tuesday, 23 September 14
Search Engine Marketing
Tuesday, 23 September 14
Search Engine Marketing: Case Study 1
Start-‐up Funeral Home Business in Glasgow to u8lise the web as the most cost effec8ve means to drive traffic and business to their website. Budget was limited but client willing to take on board recommenda8ons. Addi8onal challenge to ensure visibility and project a sense of being an established provider in the local market.
Challenge:
Deployed a clear content strategy to improve depth and importance of the website. Addi8onal benefit of projec8ng a sense of tradi8on drove the op8misa8on strategy. Over 65% of enquiries generated via the website, with traffic growth of 22% over the last two years. Limited link building involving limited local PR and reciprocal links with local business.