PBM Gay Market Presentation

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LGBT Social Media & Web 2.0 Marketing 10/29/2022 LGBT Social Media & Web 2.0 Marketing

description

Social network marketing, focused on the LGBT gay & lesbian community

Transcript of PBM Gay Market Presentation

  • 1.LGBT Social Media &Web 2.0 Marketing5/21/2013LGBT Social Media & Web 2.0Marketing

2. Interpersonal MarketingMerging PR, Advertising & Social Mediawith...The Power of Individuals, their Interactionsand their Relationships!interpersonal [ nt?r prss?nl ]1.of relationships between people: concerning orinvolving relationships between peopleSocial Media & Web 2.05/21/2013LGBT Social Media & Web 2.0Marketing 3. Social Media & Web 2.0A persons Touch Points Where is your Audience?BlogsPhotosVideosOther NetworksSearchYour WebsiteOther Websites5/21/2013LGBT Social Media & Web 2.0Marketing 4. Social Media & Web 2.0Interpersonal Marketing Merging PR, Advertising & Social Media5/21/2013LGBT Social Media & Web 2.0Marketing 5. Social Media & Web 2.0Interpersonal Marketing Merging PR, Advertising & Social Media5/21/2013LGBT Social Media & Web 2.0Marketing 6. Social Media & Web 2.0Interpersonal Marketing Merging PR, Advertising & Social Media5/21/2013LGBT Social Media & Web 2.0Marketing 7. Social Media & Web 2.0Interpersonal Marketing Merging PR, Advertising & Social Media5/21/2013LGBT Social Media & Web 2.0Marketing 8. Social Media & Web 2.0Evolution of Online Activity5/21/2013LGBT Social Media & Web 2.0Marketing 9. Content: Blog with Photos, or.Social Media & Web 2.05/21/2013LGBT Social Media & Web 2.0Marketing 10. Content: or your website contentSocial Media & Web 2.05/21/2013LGBT Social Media & Web 2.0Marketing 11. Content: Posted as Link on FacebookSocial Media & Web 2.0Tip Goal is to get folks toComment, Like or Share5/21/2013LGBT Social Media & Web 2.0Marketing 12. Social Media & Web 2.0Content: Photos on Flickr or Picasa5/21/2013LGBT Social Media & Web 2.0Marketing 13. Social Media & Web 2.0Facebook.com Photos Connected with Business + Tagging5/21/2013LGBT Social Media & Web 2.0Marketing 14. Social Media & Web 2.0Instagram Photos Connected with Business + Hashtags5/21/2013LGBT Social Media & Web 2.0Marketing 15. Social Media & Web 2.0Content: Video on YouTube5/21/2013LGBT Social Media & Web 2.0Marketing 16. Social Media & Web 2.0Content: Video on Facebook5/21/2013LGBT Social Media & Web 2.0Marketing 17. Social Media & Web 2.0Facebook.com The Social Media Amplifying EffectFriends of FriendsGoal is to get folks toComment, Like orShare5/21/2013LGBT Social Media & Web 2.0Marketing 18. Social Media & Web 2.0Social Media and the Amplifying EffectReach Friends of Friends5/21/2013LGBT Social Media & Web 2.0Marketing 19. Social Media & Web 2.0Facebook.com Photos Shared, Liked and with Comments5/21/2013LGBT Social Media & Web 2.0Marketing 20. Social Media & Web 2.05/21/2013LGBT Social Media & Web 2.0MarketingFacebook.com Photos Shared, Liked and with Comments 21. Social Media & Web 2.05/21/2013LGBT Social Media & Web 2.0MarketingFacebook.com Unique Idea for promotion on social media 22. Social Media & Web 2.0GayTravelocity.com Tag Yourself!We took their photos andhanded them a businesscard-sized promotionalpiece, pointing them to theFacebook fan page to tagthemselves in the photo5/21/2013LGBT Social Media & Web 2.0Marketing 23. Social Media & Web 2.0How Do I Reach Them?Facebook isinherently moremanual, yet worth itas its reach is sopowerful5/21/2013LGBT Social Media & Web 2.0Marketing 24. Social Media & Web 2.0Strategy Point #1: Its Facebook and then everything else5/21/2013LGBT Social Media & Web 2.0Marketing 25. Social Media & Web 2.0Social Media numbers in 20135/21/2013LGBT Social Media & Web 2.0Marketing 26. Social Media & Web 2.0Social Media numbers in 20135/21/2013LGBT Social Media & Web 2.0Marketing 27. Social Media & Web 2.0Social Media numbers in 20135/21/2013LGBT Social Media & Web 2.0Marketing 28. Social Media & Web 2.0Social Media numbers in 20135/21/2013LGBT Social Media & Web 2.0Marketing 29. Social Media & Web 2.0Social Media numbers in 20135/21/2013LGBT Social Media & Web 2.0Marketing 30. Social Media & Web 2.05/21/2013LGBT Social Media & Web 2.0Marketing 31. Social Media & Web 2.05/21/2013LGBT Social Media & Web 2.0Marketing 32. Social Media & Web 2.05/21/2013LGBT Social Media & Web 2.0Marketing 33. Social Media & Web 2.0Advanced Facebook Strategies: Postings by Others5/21/2013LGBT Social Media & Web 2.0Marketing 34. Social Media & Web 2.0Advanced Facebook Strategies: Postings by OthersTip link using @5/21/2013LGBT Social Media & Web 2.0Marketing 35. Social Media & Web 2.05/21/2013LGBT Social Media & Web 2.0MarketingFacebook.com Posting using @ symbol featured onTimeLine 36. Social Media & Web 2.05/21/2013LGBT Social Media & Web 2.0Marketing@ Symbol on Twitter, Facebook and Google+ 37. Social Media & Web 2.0Tagging fan pages and events in photos5/21/2013LGBT Social Media & Web 2.0Marketing 38. Social Media & Web 2.0Tagging brands in photos5/21/2013LGBT Social Media & Web 2.0Marketing 39. Social Media & Web 2.0Post Once Spread the Word5/21/2013LGBT Social Media & Web 2.0Marketing 40. Social Media & Web 2.0Post Once Spread the Word5/21/2013LGBT Social Media & Web 2.0Marketing 41. Social Media & Web 2.0Share on Facebook Pages with strong following and good match5/21/2013LGBT Social Media & Web 2.0Marketing 42. Social Media & Web 2.0Sponsor a post to increase its reach5/21/2013LGBT Social Media & Web 2.0Marketing 43. Social Media & Web 2.05/21/2013LGBT Social Media & Web 2.0MarketingAdvanced Facebook Strategies: Return on Engagement 44. Social Media & Web 2.05/21/2013LGBT Social Media & Web 2.0MarketingAdvanced Facebook Strategies: Quality vs Quantity 45. Social Media & Web 2.0How Do I Reach Them?Automate thisprocess as much aspossible5/21/2013LGBT Social Media & Web 2.0Marketing 46. Social Media & Web 2.0TwitterThe power of the ReTweet is similar to theFacebook Like/Share/Comment featureTwitter affects Google Search andFacebook affects Bing Search both part ofyour Search Engine Optimization (SEO)strategy5/21/2013LGBT Social Media & Web 2.0Marketing 47. Social Media & Web 2.0Twitters Strength and Reach5/21/2013LGBT Social Media & Web 2.0Marketing 48. Social Media & Web 2.0Twitters Strength and Reach5/21/2013LGBT Social Media & Web 2.0Marketing 49. Social Media & Web 2.0Integrate blogs, photos and video with TwitterTwitterFeed.comandHootSuite.comdo this quite well5/21/2013LGBT Social Media & Web 2.0Marketing 50. Social Media & Web 2.0Integrate blog with Twitter5/21/2013LGBT Social Media & Web 2.0Marketing 51. Social Media & Web 2.0www.Facebook.com/Twitter - integrate Facebook posts to Twitter5/21/2013LGBT Social Media & Web 2.0Marketing 52. Social Media & Web 2.0HootSuite.com manages multiple Twitter accounts5/21/2013LGBT Social Media & Web 2.0Marketing 53. Social Media & Web 2.0HootSuite.com manages search term monitoring5/21/2013LGBT Social Media & Web 2.0Marketing 54. Social Media & Web 2.0Google Search Personal Results5/21/2013LGBT Social Media & Web 2.0Marketing 55. Social Media & Web 2.05/21/2013LGBT Social Media & Web 2.0MarketingGoogle Search Integrates with Twitter and Google Plus 56. Social Media & Web 2.0Bings Integration with Facebook5/21/2013LGBT Social Media & Web 2.0Marketing 57. Social Media & Web 2.0The Business Goal Very Similar to Traditional Marketing FlowChart5/21/2013LGBT Social Media & Web 2.0Marketing 58. Social Media & Web 2.0How Do I Reach Them?The Power of SocialMedia Influencers5/21/2013LGBT Social Media & Web 2.0Marketing 59. Social Media & Web 2.0Klout.com 1st real site able to quantify social media influencers5/21/2013LGBT Social Media & Web 2.0Marketing 60. Social Media & Web 2.0Klout.com 1st real site able to quantify social media influencers5/21/2013LGBT Social Media & Web 2.0Marketing 61. Social Media & Web 2.0Klout.com 1st real site able to quantify social media influencers5/21/2013LGBT Social Media & Web 2.0Marketing 62. Social Media & Web 2.0Klout.com Quickly identify thought leaders and influencersacross a wide range of categories and topics5/21/2013LGBT Social Media & Web 2.0Marketing 63. Social Media & Web 2.0Klout.com maps out your friends and their Klout5/21/2013LGBT Social Media & Web 2.0Marketing 64. Social Media & Web 2.0LinkedIn.com Endorsements feature5/21/2013LGBT Social Media & Web 2.0Marketing 65. Social Media & Web 2.0Powerful new tools on LinkedIn5/21/2013LGBT Social Media & Web 2.0Marketing 66. Social Media & Web 2.0Power of Influencers: Engaging and Interacting with Conversations5/21/2013LGBT Social Media & Web 2.0Marketing 67. Social Media & Web 2.0Measuring the Power of Twitter and Individual Reach5/21/2013LGBT Social Media & Web 2.0Marketing 68. Social Media & Web 2.0Power of Twitter and Individual Reach5/21/2013LGBT Social Media & Web 2.0Marketing 69. Social Media & Web 2.0How Do I Reach Them?Smartphones andMobile Devices5/21/2013LGBT Social Media & Web 2.0Marketing 70. Social Media & Web 2.0Smartphone usage in social media5/21/2013LGBT Social Media & Web 2.0Marketing 71. Social Media & Web 2.0Smartphone usage in social media5/21/2013LGBT Social Media & Web 2.0Marketing 72. Social Media & Web 2.0Photo Uploads to Social Media5/21/2013LGBT Social Media & Web 2.0Marketing 73. Social Media & Web 2.0Mobile version of website5/21/2013LGBT Social Media & Web 2.0Marketing 74. Social Media & Web 2.0Mobile version of website5/21/2013LGBT Social Media & Web 2.0Marketing 75. Social Media & Web 2.0LinkedInVery strong in thebusiness-to-business community5/21/2013LGBT Social Media & Web 2.0Marketing 76. Social Media & Web 2.0LinkedIn Strength5/21/2013LGBT Social Media & Web 2.0Marketing 77. Social Media & Web 2.0LinkedIn Groups5/21/2013LGBT Social Media & Web 2.0Marketing 78. Social Media & Web 2.0LinkedIn Groups5/21/2013LGBT Social Media & Web 2.0Marketing 79. Social Media & Web 2.0LinkedIn Groups5/21/2013LGBT Social Media & Web 2.0Marketing 80. Social Media & Web 2.0LinkedIn Groups5/21/2013LGBT Social Media & Web 2.0Marketing 81. Social Media & Web 2.0Manually promote blog with LinkedIn Group5/21/2013LGBT Social Media & Web 2.0Marketing 82. Social Media & Web 2.0How Do I Reach Them?Measuring theResults5/21/2013LGBT Social Media & Web 2.0Marketing 83. Social Media & Web 2.0Facebook Insights built into wall now5/21/2013LGBT Social Media & Web 2.0Marketing 84. Social Media & Web 2.0Facebook Insights and Reporting5/21/2013LGBT Social Media & Web 2.0Marketing 85. Social Media & Web 2.0Facebook Insights and Reporting5/21/2013LGBT Social Media & Web 2.0Marketing 86. Social Media & Web 2.0Facebook Insights and Reporting5/21/2013LGBT Social Media & Web 2.0Marketing 87. Social Media & Web 2.0Facebook Insights and Reporting5/21/2013LGBT Social Media & Web 2.0Marketing 88. Social Media & Web 2.0Facebook Insights and Reporting5/21/2013LGBT Social Media & Web 2.0Marketing 89. Social Media & Web 2.0Facebook Insights and Reporting5/21/2013LGBT Social Media & Web 2.0Marketing 90. Social Media & Web 2.0Measuring Reach and Impressions with TweetReach.com5/21/2013LGBT Social Media & Web 2.0Marketing 91. Social Media & Web 2.0Basic Monitoring with BottleNose.com5/21/2013LGBT Social Media & Web 2.0Marketing 92. Social Media & Web 2.0How Do I Reach Them?FacebookAdvertising5/21/2013LGBT Social Media & Web 2.0Marketing 93. Social Media & Web 2.0Facebook Advertising5/21/2013LGBT Social Media & Web 2.0Marketing 94. Social Media & Web 2.0Facebook Advertising5/21/2013LGBT Social Media & Web 2.0Marketing 95. Social Media & Web 2.0Facebook Advertising5/21/2013LGBT Social Media & Web 2.0Marketing 96. Social Media & Web 2.0Facebook Advertising5/21/2013LGBT Social Media & Web 2.0Marketing 97. Social Media & Web 2.0How Do I Reach Them?Other Tips & Tricks5/21/2013LGBT Social Media & Web 2.0Marketing 98. Social Media & Web 2.0Facebook Questions/Poll5/21/2013LGBT Social Media & Web 2.0Marketing 99. Social Media & Web 2.0Glyder marketing from your smart phone5/21/2013LGBT Social Media & Web 2.0Marketing 100. Social Media & Web 2.0Tips: Welcome New Member ProgramTip Canalso link toprofile using@5/21/2013LGBT Social Media & Web 2.0Marketing 101. Social Media & Web 2.0Tips: Welcome New Member Program5/21/2013LGBT Social Media & Web 2.0Marketing 102. Social Media & Web 2.0Tips: Welcome New Member Program5/21/2013LGBT Social Media & Web 2.0Marketing 103. Social Media & Web 2.0Tips: Announce Speakers To Your Upcoming Event5/21/2013LGBT Social Media & Web 2.0Marketing 104. Social Media & Web 2.0Integration with other websitesSocial News Feed,highlighting photouploads, blogpostings, shoutouts, videos fromYouTube and somuch more.5/21/2013LGBT Social Media & Web 2.0Marketing 105. Social Media & Web 2.0Integration with other websites5/21/2013LGBT Social Media & Web 2.0Marketing 106. Social Media & Web 2.0Integration with other websites5/21/2013LGBT Social Media & Web 2.0Marketing 107. Social Media & Web 2.0Jupiter Hotel Photo Promotion5/21/2013LGBT Social Media & Web 2.0Marketing 108. Social Media & Web 2.0Jupiter Hotel Photo Promotion5/21/2013LGBT Social Media & Web 2.0Marketing 109. Social Media & Web 2.0Jupiter Hotel Photo Promotion5/21/2013LGBT Social Media & Web 2.0Marketing 110. Social Media & Web 2.0Jupiter Hotel Photo Promotion5/21/2013LGBT Social Media & Web 2.0Marketing 111. Social Media & Web 2.0Jupiter Hotel Photo Promotion5/21/2013LGBT Social Media & Web 2.0Marketing 112. Social Media & Web 2.0Gay Site Integrations: GayCities.com w/Facebook Events5/21/2013LGBT Social Media & Web 2.0Marketing 113. Social Media & Web 2.0Gay Site Integrations: GayCities.com w/Facebook Places & FourSquare5/21/2013LGBT Social Media & Web 2.0Marketing 114. Social Media & Web 2.0Gay Site Integrations: GayCities.com CMI Conference Check-Ins5/21/2013LGBT Social Media & Web 2.0Marketing 115. Social Media & Web 2.0Gay Site Integrations: GayCities.com Travel Gay Canada Check-Ins5/21/2013LGBT Social Media & Web 2.0Marketing 116. Social Media & Web 2.0How Do I Reach Them?Some FinalStatistics5/21/2013LGBT Social Media & Web 2.0Marketing 117. Social Media & Web 2.0Social Media Stats5/21/2013LGBT Social Media & Web 2.0Marketing 118. Questions?Matthew [email protected](323) 908-36535/21/2013LGBT Social Media & Web 2.0Marketing