“Buying lists of mobile numbers is not acceptable”

3rd October 2011

Do you read the small print?

You should.

Opt in’s “Implied”

“Soft”

Numbers need qualifying!

Lazy marketing

Gameshow

What did you have for

breakfast?

07785

395 615

Winner!

What have we learnt?

Attention Interest Desire Action

Data!

It’s easy!

It’s all about...

- Engagement

- Relationship

- Database

V

V

V

3 things…

IT’S NOT ONLY ABOUT HOW CREATIVE WORKS ON MOBILE BUT HOW MOBILE WORKS WITH CREATIVE

LITTLE ACTIONS CAN CAUSE GIANT EFFECTS

HEADS DOWN, IT’S A SUPER COMPUTER HEADS UP, IT’S A SUPER REMOTE

SUMMARY Summary

• Treat with care

• Engage with people

• Build a database that is effective