PBA Progress Fall05 Newsletter

8/14/2019 PBA Progress Fall05 Newsletter

1/12

ProgressAn Update for Members of the Professional Beauty Association

Fall 2005

Event Spotlight

Inside this Issue

Letter from the Chair 2

Beauty Industry Fund 2

Council Leadership 3

TSA Surveys 4

Government Affairs 5

Katrina Cover Story 6

ISSE 8

ABBIES 8

Cosmoprof North America 9

CPNA Education Highlight 10

Symposium Party 10

Beauty Ball 10

Member Prole 11

Calendar 11

Member Listserves 12

First,Hurricane Katrina.

Then, RitaThe Gulf Coast salon industry has endured extensive devastation.PBA and other beauty associations have pledged a coordinatedresponse effort. Now we need your help.

Please turn to page 6 for details.

PBA_fall05_nwslttr 10/13/05, 5:27 PM1


2/12

PBA Progress(Fall 2005)

is a publication of

the Professional Beauty Association.

Professional Beauty Association

15825 North 71st Street, Suite 100Scottsdale, Arizona 85254

800-468-2274 (480-281-0424)Fax: 480-905-0708

[email protected]

The Professional Beauty Association (PBA) is anon-prot trade association that represents theinterests of the professional beauty industry frommanufacturers and distributors to salons andspas. PBA serves the industry with education,government advocacy, commerce opportunities,research/statistics and public relations/imagebuilding.

www.probeautyassociation.org

2

From the Leadership

Beauty Industry Fund:Guaranteed Real

Diversion continues to plague the industry. Inan effort to address this continuing dilemma,the Beauty Industry Fund has launched theGuaranteed Real campaign. Starting out ona grass-roots level, the campaign providesvaluable information that helps preparesalons and stylists to discuss diversion withtheir customers. Materials available to salonsinclude a counter card and a helpful FAQsheet addressing diversion as it relates to theconsumer. The Guaranteed Real campaignis designed to help salons communicate the

need for caution about where their clientspurchase beauty products.

Diversion is an industry problem, not just asalon problem. All segments need to raiseawareness, says Bob Peel, Jr. Diversionis present at the salon and distributor level,but at numbers so large that they must comefrom manufacturers that do not care aboutdiversion. In 2005, diversion is estimated to

reach a $348 million retail cost to salons anddistributors, a 15% increase over 2004.

Diversion is demoralizing to salons, saysBob Peel. We want to encourage salonprofessionals to never give up. Retail is stillthe number one most protable [tool] a salonowner can use.

All BIF funds go towards the purchase ofAC Nielsen reports on diversion and ads toincrease awareness in trade magazines.

For more information on diversion and whatthe Beauty Industry Fund is doing to stop it,visit www.beautyindustryfund.com.

Our Evolution Continues

It is both a privilege and an honor to have beenchosen as your Chair of the PBA GoverningCouncil. My aim over the next two years is tocontinue to build upon the great work of theprevious council.

First and foremost, I want to extend mypersonal thanks to the outgoing GoverningCouncil members: Tom Clifford, John Shakourand Frank Zona, who worked tirelessly (andfor free!) to further the interests of our industry.The hundreds of collective hours these folksdedicated will hopefully serve as an inspirationto others who have been on the sidelinesperhaps waiting to join the game.

Over the past eight years that I have been inthe industry, I have come to appreciate itspeople, its passion and its purposewhich,of course, is to help professionals helpothers look their best. I have also realized

the personal rewards and satisfaction derivedfrom active industry involvement.

Our volunteers could create thousandsof reasons why not to get involved, butchoose not to. They too realize the value ofan association comprising active industryparticipants.

As we move into the New Year, why not putmore active industry involvement on yourlist of resolutions? We welcome you! Everyonehas something to offer. If you dont know

where to start, give me a call directly at 800-700-4939 x277 or Steve Sleeper at 800-468-2274 x115.

Hopefully as you speak with other activemembers, youll come to realize all the

association has to offer. Despite the manysubstantial changes over the past twoyears, our industry has a very bright future.Our collective aim is to play a pivotal role inguiding future industry shifts. We envision afuture where PBA serves as the driving forcebehind increasing consumer loyalty to salonservices, professionals and products.

The 27 members of your leadership councils,representing salon owners, distributors andmanufacturers, recently met in Chicago andestablished a long-term strategic plan forachieving this. I will share this exciting planwith you in the winter newsletter.

It is my hope that reading this letter andlooking forward to the plan is YOUR rst steptoward active industry involvement in 2006.

I eagerly await hearing from you!

John Heffner



3/12

Election Update

New Governing Council

and Leadership Council

Positions Decided

The membership of each section (distributor,manufacturer, salon/spa) elected theirLeadership Council members in the Juneelection process. The Leadership Councilwinners for each section were announced inthe summer newsletter. In early September,those Leadership Council members gatheredto elect leaders for their councils and tochoose three volunteers from each section toserve on PBAs Governing Council.

The Professional Beauty Association ispleased to introduce the newly electedGoverning Council 2005-2006:

PBA is also pleased to announce theleadership for each membership section:

Distributors

Manufacturers

Salon/Spa (TSA)

Because PBAs leadership is made up ofactive and engaged member volunteers,the association is extremely responsiveto concerns and issues that matter to ourmembership, explains Steve Sleeper,Executive Director PBA. These councilmembers serve not only as representativesof their membership sections but as thethinkers and pacemakers of our industry asa whole.

To get in touch with members of theGoverning Council or your sectionsLeadership Council, please contact MemberServices at 800-468-2274 (480-281-0424)or email [email protected].

Three Leaders Retire from

the Governing Council

The Professional Beauty Association woulike to thank three retiring Governing Councmembers for all that they have done to shapthe association:

TomClifford

As the president of the American Beau

Association at the time of the merge

Tom was a critical gure in helpin

to determine the shape of the ne

association. We appreciate his leadersh

during the transition, his passion fo

the industry and his commitment to thmanufacturer community.

JonShakour

Jon was an integral part of the transitio

from BBSI to PBA and an able advocat

for the distributor section of the industr

He served this past year both as Preside

of the Distributor Leadership Council an

as a member of the Governing Council true gentleman, his steady leadership ha

earned him a great deal of respect.

FrankZona

Frank Zona steps down from th

Governing Council but not from an activ

role in the association. He will continu

on as the inuential Chair of PBA

Government Affairs Committee. A paTSA president and a tireless champio

of the salon industry before state board

the IRS, the SBA, Congress and beyon

Frank is an inspiring volunteer leader fo

our industry.

Chair Elect,Bob Peel Jr.Peels Salon

Services

Chair, JohnHeffner

Creative NailDesign

Bill GrayPrill Gray &Associates

NeColeCumberlanderNoire Et Blanc

Sectretary/Treasurer,Sasha Rash

La Jolie

MelissaYamaguchiYamaguchi

Salon and Spa

WilliamRanney

Creative SalonConcepts

LeeRizzuto, Jr.

ConairCorporation

GeorgeSchaeffer

OPI Products,Inc.

photo notavailable

President,Bob Peel Jr.Peels Salon

Services

V. PresidentJim Marshall

Marshall SupplyCompany

Secretary/Treasurer,

Beth PenceColombia

Beauty Supply

President,John HeffnerCreative Nail

Design

V. President,Bruce Selan

ZotosInternational

Secretary/Treasurer,

Jeanne MatsonClairol, a division

of P&G

President,Sasha Rash

La Jolie

1st V. President,NeCole

CumberlanderNoire et Blanc

VP -Communication,Serena Chreky

Andre Chreky,TheSalon Spa

VP - Education,John GaliettiXenas Beauty

Company

photo notavailable



4/12


Association News

TSA TREND SURVEY

TSA recently introduced a small-scale online trend survey that will be emailed to salon/spa section members every two months.The rst survey netted more than 100 responses. Respondents receive a full report on results. Here are some of the highlights:

What hair color services are increasing in popularity at your salon/spa?Top Response: Lowlights, Natural-Looking Hair Colors (tie)Tied with 52%, lowlights and natural-looking hair colors are increasingly popula

What nail services are increasing in popularity at your salon/spa?Top Response: Spa PedicuresSpa pedicures led the pack with 50% of the votes, but natural manicures werent far behind at 43%.Nail jewelry received the fewest marks.

What spa services are increasing in popularity at your salon/spa?

Top Response: FacialsFacials are getting ever more popular with 47% of respondents reporting an increase in popularity.Arm waxing has only caught on with 8%.

What retail products are increasing in popularity at your salon/spa?Top Response: Color-Protective Wet Lines58% of respondents chose color-protective wet lines. In second place,hair-thickening products (not anti-thinning) netted 45%.

When asked for trend predictions for 2006, there was a lot of talk about texture (loose waves, big curls, natural texture, softer perms).On color, some predict more natural color (Stripes are OUT!) while others indicate clients may be more willing to experiment(bolder slashes of color to accent shape and texture). On the spa side, some predict that mens services, especially shaving,

could be hot in 2006. And watch for a greater emphasis on beauty from the inside out, including vitamins.

Dont want to miss out on the next survey? When renewing your membership for 2006, make sure we have your correct email address on

Then watch your inbox!

TSAs 10th Anniversary Survey60 questions | 15 minutes of your time | a world of data

Data on the salon/spa industry is notoriously difcult to nd. Help closethe knowledge gap! Members of TSA, the salon/spa section of PBA,are invited to participate in TSAs 10 th Anniversary Survey. Empoweryour business with accurate statistics on a range of topics, includingtypical costs on salon services, average employee benet offerings,number of chairs and average client visits per week, use of non-compete or education agreements and much more!

TSA members that complete the survey will receive acomplimentary copy of the results. And one lucky surveyrespondent will win an iPod 9 (value: $299)! To completethe survey, visit www.salons.org/survey. The survey closesNovember 15.

Share your information anonymously and reap the benets of robustdata for benchmarking growth. Remember, if you dont complete thesurvey, we wont have anything to release! Do it today.

WhatsHot

(andWhatsNot) TSA AnnouncesResults of First

Trend Survey



5/12

GOVERNMENT AFFAIRS UPDATES

[RECIPROCITY]

Katrina Brings Reciprocity Issue to the Fore

The tragedy on the Gulf Coast has beencompounded for some salon professionalsby the inability to work in the states in whichtheyve taken refuge. Because licenses areissued on a state-by-state basis, states may

require that professionals become re-licensedwhen they move. What might be just aninconvenience in other times is a crisis whenyour license and other important papers areunder oodwaters.

Beauty Associations for Katrina Relief,of which PBA and TSA are members, iscommitted to working with government andregulatory agencies to ensure fast-tracklicense reciprocity. Texas and Illinois havetaken early steps to ease their licensingrequirements in response to Katrina. FrankZona and Serena Chreky, Government AffairsCommittee Chairs, met with the National

Association of Governors in Washingtonlast month to highlight the important issueof reciprocity and ask that other states takesimilar action. For more on Katrina relief,please see page 6.

[SB 484]

SB 484 Passes in California

On October 8, California Governor ArnoldSchwarzenegger signed Senate Bill 484 intolaw. The legislation, which opponents say isredundant and unnecessarily costly, requirescosmetics companies to report certainingredients with data indicating their safety.

Were disappointed that this legislation,which was opposed by scientists, health careadvisors and Californias own Departmentof Health Services, was signed into law,says PBA Executive Director Steven Sleeper.PBA would like to assure consumers thatprofessional beauty products are provensafe. These products already meet state andfederal laws.

PBA has stayed in close contact with theCosmetic, Toiletry and Fragrance Association(CTFA) on the issue of this legislation.Looking forward, CTFA aims to work with the

California Department of Health Services onhow the new law is implemented. Anotherpossible next step is to seek amendments tothe law in the next legislative session.

This was a tough and close loss, reportsEric Schwartz, a member of PBAsGovernment Affairs Committee and theCOO/General Counsel of OPI Products.

But lets remember too that we defeated half

a dozen bills over the last two years.

[NFWL]

TSA Offers Makeovers to State Legislators

[Denny: I think JJ sent you some photos fromthis. If not, Ive got some.]

The National Foundation for WomenLegislators held its 67th annual conference

in Phoenix, Arizona in September. Theconference brings together women leadersfrom state legislatures across the countryfor networking opportunities and seminarson effective governance. Inspired by theWelcome to Our World event in whichwe makeover Congress each May, TSAoffered to make over the state legislators inattendance. Three TSA salons in the PhoenixareaMane Attraction, Rolfs and Taglioperformed hair, nail and massage serviceson more than 40 state legislators. To say thatthey did makeovers is an understatement.Those three salons performed astoundingtransformations in a dark hotel conference

room with minimal supplies. Throughout theservices, the legislators got an earful abouttip compliance, state board and other salonindustry issues!

[WMN]

TSA Attends Womens Majority NetworkKick-Off

The Womens Majority Network (WMN), a newinitiative from Senator Elizabeth Dole, seeksto encourage a greater number of womento become engaged in the political process.Our own Serena Chreky serves on the WMNSteering Committee, a distinguished groupthat includes Mary Matalin, pollster KellyanneConway, NYSE VP Margaret Tutwiler, formerRep. Susan Molinari and others. At the ofcialkickoff on September 27, Serena, FrankZona, Jill Kohler and Jessica Hafetz attendedon behalf of TSA. Speakers included SenatorRick Santorum, Senator Kay Bailey Hutchisonand Dole.

[NAFTA]

Commerce Department Offers NAFTASeminar

[Denny: you could use a map of North

America (U.S. Mexico Canada) as an imagefor this]

PBA recently met with the U.S. Departmentof Commerce, which helps Americancompanies export their products abroad.They alerted us to an upcoming seminar onNAFTA Certicates of Origin on Wednesday,November 9 from 8:30am 11:30am attheir Newport Beach ofce. If youre a

manufacturer in Southern California whoexports to Mexico or Canadaor if yourelooking to enter those marketsthis isgreat opportunity to get up to speed onthe appropriate documentation. For moreinformation, please contact Erica Ramirez,International Trade Specialist, at 949-660-1688 x308 or [email protected].



6/12

Help Rebuild Beauty

on the Gulf Coast

Beauty Association Coalition

Aims to Raise $5 Million

The Professional Beauty Association is

proud to be part of a coalition of beauty

associations working to rebuild the lives

and businesses of salon professionals

in the Gulf Coast region. Beauty

Associations for Katrina Relief has set an

industry-wide goal of $5 million100%

of the money raised will go to help salon

businesses and salon professionals in the

region.

Donations will be collected into the NCA

Disaster Relief Fund/Katrina, a 501c3 tax-

exempt fund. The coalitions oversight

committee, chaired by Louisiana native

Sam Brocato, will determine criteria for

relief and will oversee allocation of the

funds. Additional committee members

include Winn Claybaugh, John Paul

DeJoria, John Galietti, John Halal, Robert

James, Rick Kornbluth, Paula Malloy,

Ann Mincey, James Morrison, Vi Nelson,

Mary Rector-Gable, Michael Renzulli and

George Schaeffer.

This coordinated effort by our industrys

associations to raise $5 million provides

us all with a unique opportunity to help

our own, says Sam Brocato. Only by

working together can we hope to raise

the much-needed funds that will help

rebuild beauty in this once vibrant area of

the country.

According to TSA estimates based on

U.S. Census and Department of Labor

statistics, 7,400 salon establishments

were affected by Katrina, with the

heaviest damage in Louisiana. These

establishments employ more than 9,600

salon industry professionals. Daily

revenue losses total more than a half-

million dollars.

Your support is critical to the success

of this industry-wide effort! You showed

your generosity in the days immediately

following the hurricane. But much work

remains to be done. Help us meet thechallenge of the rebuilding efforts in the

months to come.


Beauty Associations for Katrina Relief includes:

HOW YOU CAN HELP

Its time to focus on rebuilding. Herehow you can help:

1. Donate to the Katrin

relief fund. Donate online

www.probeautycares.org. Or sen

a check to the NCA Disaster Reli

Fund/Katrina | 1449 Paysphe

Circle | Chicago, IL 60674. All fund

go to support Katrina relief. If yo

havent already, consider holding fundraiser. Materials are availab

on the Probeautycares.org website

2. Volunteer for the Red Cros

Americans have demonstrate

extraordinary generosity in th

aftermath of Katrina. Now wh

the Red Cross needs is volunteer

Volunteer your time and consid

allowing your employees time off t

do the same. Find your local chapt

at www.redcross.org and conta

them for information on gettin

trained to help todayand whedisaster strikes in the future.

3. Spread the word! Download

Beauty Cares logo and link fro

www.probeautycares.org to p

on your website. Reach out t

your friends and colleagues in th

industry. Talk with your customers

www.probeautycares.org

Beauty Associations for Katrina Relie

Donate online today!



7/12

An Interview

with Sam Brocato

Tell us about the situation as it stands now.What are people doing today on the GulfCoast to recover their lives and livelihoods?The efforts center around stabilizing life athome, getting busy with rebuilding bothdomestic and work lives, ling insurance[claims], looking for any funds and supportthat may be available.It is easy to feel overwhelmed in the faceof such devastation. What would youadvise someone in Montana or Iowa orMassachusetts do to help? Decide exactlywhat it is you can offer. If its money, bethorough in researching its destination,

monitor its use, give repeatedly... For salonprofessionals, give to probeautycares.org.You could adopt a salon and or stylistsendthem gift certicates for food and clothesA Chicago salon owner wants to give a trucklled with bicycles to kids. Im working withchurches to assure the recipients are whothe donor would like.

Help us gain a greater understanding ofhow probeautycares.org donations willbenet folks on the Gulf Coast. What is theprocess for receiving the Katrina relief fundgrants? The cash donations will be used torelieve the huge loss of income people areexperiencing. People in need ll out a form(we have 145 so far). Its relatively short.We ask them to specically explain theirsituation. We ask for names of vendors,license info, etc. And nally we ask if theyknow others in need. Some people will usethe funds to buy equipment to get backto work. Hopefully, a lot of the equipmentneeds will be donated.

When Katrina hit, it made us realize howmany great salon industry people we havein Louisiana. How would you describe thesalon industry community in Louisiana?Being a native of New Orleans and BatonRouge, its easy for me to describe thiscommunity: talented, hard-working,compassionate people that have always

understood that great education and afocus on the customer bring happiness andsuccess.

How and why did you get involved as thechairperson for Beauty Associations forKatrina Relief? When the people of yourhome are in need, you go to work helpingthem. I did not really have a choice. Muchof my professional life has been dened bythe salon community of this region. Like somany hairdressers everywhere, giving is theessence of our work.Is there anything else you want to be surewe share with the PBA membership? Thedistributor sales people, warehouse people,order entry people are all part of this affectedfamily. This is an all-industry effort, so wecan help those in need now and be preparedin the future.

On the Frontlines

Lisa CochransInspiring Tale from Mississippi

There are so many touching stories from theGulf Coast. Here is just onethe story of TSAmember Lisa Cochran from the Studio of Hair

Designs in Mississippi.

Lisas region ofMississippi washard hit by thestorm and 34tornadoes. Onesalon locationwas severelydamaged bythe storm. Sheopened theother to Red

Cross emergency workers. Desperate forsupplies, Lisa considered who she could turnto for help. She thought immediately of hercolleagues from TSA. On September 2, shewas able to reach the TSA ofce by phonewith an urgent call for supplies: bottled water,charcoal, baby wipes, non-perishable fooditems, diapers and more.

Touched by Lisas story, TSA memberMarwan Zaouk of Belleza Salon andSpa in Knoxville, Tennessee decided

to drive a truckload of supplies down to her.On September 8, he reported back TSA: Imet Lisa and her family Tuesday, and she tookme on a tour of her town. It was heartbreakingto see all the houses that have trees on topof them I commend Lisa and her familyfor opening their salon to the Red Crossvolunteers. I think in times like these you cannd out who your true heroes are.

On September 27, with email access nallyrestored, Lisa sent this message: To say thatI am grateful for ALL the supplies that youhave sent to our community would not beenough. You guys truly were our hands andfeet for the supplies we could not get to. Wefelt, and still do, your love, your prayers andyour support

Our Laurel location continues to houseRed Cross workers from all around thecountry. We have 16 staying in oursalon, and we have had a total of 27 sofar. We will get a new group of 16 thisweekend. This will go on for at least

3 more months. I can tell you that theRed Cross is being good stewards ofall they have been given. It is amazingto see how efcient they have been.

All the supplies that are still comingin from you guys are being forwardedto the coast. I have disaster passes from thRed Cross, so I have clearance to the coaand New Orleans. The contacts that I havasked for new underwear of all sizes: menwomens and childrens. They have tons clothing but very little underwear or sockBaby wipes are still in demand as well aDepends undergarments for the elderly.

Several people have e-mailed that thewould like to come work a weekend or a weeI am willing to organize a group to go to BiloMississippi... There will be work to be done fa good 18 months.

If you are interested in sending supplies joining Lisa in Biloxi, please contact PBMember Services at 800-468-2274 x130.



8/12

Biggest Beauty Show

on the West CoastISSE Offers Outstanding

Artistry, Education and Products

ISSE takes place Febuary 4-6, 2006 at theLong Beach Convention Center. The biggestbeauty show on the West Coast, ISSE offers athree-part commitment to the industry:

Valuable education.Education is an importantpart of ISSEs commitment. ISSE attendeesbenet from a full line-up of complimentaryhair, skin, nail and business education. Andthe ISSE Mainstage, emceed by Dwight Miller,is packed with performances by some of ourindustrys most talented platform stylists andinnovative manufacturers, including MartinParsons, Kevin Givens (TIGI), Phillip Wilson(HAI Elite), Eli Alexander (Schwarzkopf) andthe Latino Fashion Group.

Hands-On Classes and Master Workshopsoffer attendees the opportunity to get theirhands dirty with the innovators driving thelatest movements in hair and makeup. This yearfeatures Andis, Team Fanone, Mogi, Hiroshi,the American Board of Certied Haircoloristsand TIGI Make-Up. One of the highlights isa special presentation by NAHA alumnaeVivienne Mackinder, Mary Brunetti and MarjorieClark. ISSE also offers a Latino Theater (withthe Latino Fashion Group, Wella, Fernando

Romero, ARS and Farouk)and a Bridal Theater(featuring Martin Parsons,

Cheryl Gushue and StuartLawrence Salon).

Quality manufacturers. The sold-out ISSEshow oor features major hair, skin, nail andtools manufacturers launching their newspring/summer productsincluding Redken,Dermalogica, Paul Mitchell, OPI, Repechage,TIGI, Schwarzkopf, Creative Nail Design,DermaNew, Sexy Hair Concepts, Conair,Pureology, Oster, Helen of Troy, Farouk,

Sallys, American Crew, Spilo, ISO, Joico, Orly,Nioxin and many more. The show also features

smaller, cutting-edge manufacturers so thatattendees are sure to discover something newamid the enticing show deals.

Professional atmosphere. The Long Beach

International Salon & Spa Expo (ISSE) iscommitted to providing salon/spa owners,salon/spa professionals, nail techniciansand skin care specialist with a world-classeducational and shopping experience.To maintain the integrity of the event andof the industry, ISSE is open to licensedprofessionals only.

ISSE is produced by the Professional BeautyAssociation. Proceeds from this successfulshow supplement dues income to help fundthe associations core competencies.


PBA Incentives

for ISSE Exhibitors

PBA members who exhibit at ISSE2006 automatically receive:

A full-page ad in the show program for on$1,250 a 50% savings!

A FREE bold listing in theISSE on-site directory

A FREE PBA logo next to their listingin the ISSE on-site directory

2 FREE access passesto the ISSE VIP lounge

2 FREE tickets to the ISSE night-out party

For more information on ISSE, pleasevisit www.isse-shows.org.

ABBIES

Breaks Out

PBA is pleased to introduce the new ABBIES! Spearheaded by a committee of dedicatedmembers led by Creative Nail Designs John Heffner, the ABBIES gala has been transformed

into an elegant, black-tie evening of cocktails, hors doeuvres and awards. The gala ceremonyat the Terrace Theater in Long Beach honors beautys most brilliant marketing ideas.

Our committee said axe the hotel ballroom, scrap the chicken dinner and kill the ho-hum, reportsHeffner. The ABBIES honors beautys best, and the event should reect that standard.

ABBIES awards are presented in 21 categories for manufacturers, distributors, salons/spasand publications. Entries are due November 25, 2005. For more information, please visitwww.abbies.org.

8

The Golden ABBIES

Is Now an ICON!The ABBIES Icon Awards pay tribute to the livin

legends whose beautiful minds, entrepreneur

skills and business know-how have had a lastin

positive impact on the profession and helped

take the industry to a new level of success. Thre

individualsone from manufacturing, one fro

distribution and one from salons/spas, will b

honored at this years ceremony with an ABBIE

Icon Award. Join us for this special tribute

three industry luminaries!

Become an ISSE

Authorized Ticket Seller

ISSE allows authorized vendors thopportunity to sell tickets to the show. Tickeare provided on a consignment basis; the peticket spiff is based on quantity sold. If you ainterested in becoming an authorized tickseller, please contact PBA Sales ManagNathan Miner at 800-468-2274 or [email protected].

NewVenue!NewFormat!NewFeeling

!



9/12

Third Times the CharmA Look Back at Cosmoprof

North America 2005

In its third year, Cosmoprof North America

(CPNA) hit its stride. This unique business-

to-business beauty trade show, held at the

Mandalay Bay Convention Center July 24-

26, 2005, brought a high-end, international

crowd of manufacturers together with buyers,

distributors, salon/spa owners and beyond.

Issues that had distracted from the show in

its rst two years, such as long registration

lines and confusing show oor layouts, were

resolved. This year, exhibitors and attendees

got right down to business.

Many exhibitors reported stronger-than-

expected sales and were pleasantly surprised

at the quality of buyers who attended.

Beauty Store Business

For salon/spa owners and managers,

Cosmoprof North America offers a different

kind of trade show experience light years

from the blaring music and frenetic activity

at traditional hair shows. CPNA provides

salon/spa owners and managers with aunique opportunity to source new lines and

innovative products they wont nd anywhere

else in a business-to-business environment.

A business-to-business approach took

center stage, where more than 650 wellness,

cosmetics, packaging, raw materials and hair

care exhibitors met with international buyers

and distributors to discuss their expansion

potential. Womens Wear Daily

Education was key this year, with dozens of

courses and the return of the popular Wellness

Summit, a two-day seminar within the show

covering the fastest growing segment of

the beauty industry. Rather than technical

education in hair and nails, Cosmoprof North

America offers business-focused education

on marketing, leadership, trends and more

that appeals to a wide variety of buyers, from

distributors to salon/spa owners.

Overall, the responses from exhibitors,

attendees and even the cheap duck

manufacturers who opted for hotel meetingrooms were positive and enthusiastic.

Beauty Industry Report

Cosmoprof North America is jointly

produced by the Professional Beauty

Association and IFI, an Italian consortium

that produces the original Cosmoprof

show in Bologna, Italy. The 2006 show

is planned for July 16-18, 2006 at the

Mandalay Bay Convention Center in

Las Vegas. For more information, call

800-557-3358 (480-281-0424) or visitwww.cosmoprofnorthamerica.com.

CPNA

Attendee

Overview

Heres a quick peek inside Cosmoprof NorthAmericas attendance in 2005.

Total Attendance: 25,312Domestic Visitors: 82%International Visitors: 18%

TOP 10 ATTENDEE COUNTRIES

United StatesCanadaMexicoJapanKoreaAustraliaItalyPuerto RicoChina

Brazil

TOP ATTENDEE

BUSINESS CATEGORIES

DistributorSalon/Spa OwnerManufacturer (Non-Exhibiting)Salon/Spa ManagerSupplier to the IndustryConsultantInternational BuyerImporter/ExporterEsthetician/Skin Care ProfessionalSpecialty Store Buyer

Chain SalonManufacturer Rep.Chain Drugstore BuyerOTCCosmetology School Instructor/OwnerDeparment Store Buyer

INFLUENCE ON

BUYING DECISIONS

Final Decision Maker 33.77%Signigant Inuence 10.13%Research New Products 6.44%Initial Recommendations 5..35%Not Applicable 11.12%

No Answer 33.19%

PBA Exhibitors at CPNAIn the summer edition of PBA Progress, we listePBA members who exhibited at Cosmoprof NorAmerica. Unfortunately, we missed at least onThe William Marvy Company exhibited at tshow in Pavilion D: Professional Hair, Nail & Too

We regret the omission.



10/12


Top Gun SalesTraining for Distributors

PBA Center for Business

Education Kicks Off

PBA launches its Center for BusinessEducation with a three-day, limited-attendanceseminar for distributor sales leaders, Top GunSales Training. Held at the PBA ofces inScottsdale, Arizona, the session is led by BartKooiman of Peels Salon Services and Eric M.West and Phil Douglas of Columbia BeautySupply. This full-blown sales training program

is designed to help distributor members getresults, learn from their peers and acquire newindustry knowledge. Get the ammunition youneed to hit your sales targets!

Friday, November 4 | 3:00pm 6:00pmNew DSC Training, Mentoring, TrackingSaturday, November 5 | 8:00am 5:30pmExperienced DSC Training, Motivation,Referrals, Added Value, Cold Calling, ClientLeadsSunday, November 6 | 7:30am 12:00pmTracking, Time Management, Open Forum

PBA has negotiated special room rates at

the Courtyard Marriott ($139 | 800-835-6205| code: SKZD) and Westin Kierland Resort($219 | 800-WESTIN1 | code: PBA) both inScottsdale, Arizona. Rooms and rates aresubject to availability.

Its not too late to register! Call PBARegistration Manager Melissa Coe at 800-468-2274 x128 or email melissa@probeautyas

sociation.org. Seminar tuition is $500 for PBAmembers, $1,000 for non-members.

Next Up: Distributor Stores

Class

A three-day seminar on distributor stores, leby Renee Shakour of RG Shakour, is plannefor February 17-19, 2006. Distributor membewill be sent invitations via email as soon as thdetails are nalized. Stay tuned!

TSA Symposium 10 Kick Off

Welcome Shindig & Spring Style ShowSaturday, January 14, 2006 | 8:00pm - 10:30pm

Symposiums opening party is always a great opportunity to connect with old friends, mingle with new members and chat with the industsupporters. At this years Welcome Shindig, were adding a little fashion glamour to the eventa Spring Style Show just for you!

In honor of this years 10 Big Ideas theme, Creative Nail Design, Framesi and American Crew will present 10 Big Ideas on spring 2006 stylCreative Nail Designs Jan Arnold will emcee. Impress your customers with insights into the latest in hair, make-up, nails and fashion.

Symposium 10 takes place January 14-17, 2006 at the Manchester GranHyatt in San Diego. For more information and online registration, please vis

www.salons.org/symposium.



11/12

PBA Calendar

Member Prole

Bennie PollardPBA Manufacturer Member: BennieFactor ProductsPBA Salon/Spa Member: Hair by Bennie & Friends

A second-generation hairdresser from Louisville, Kentucky, Bennie Pollard fell head-over-heels in love with hairdressing soon after entering beauty school at age 18.Seizing every opportunity that came his way, Pollard transitioned from hairdresserto salon owner to platform artist. Pollard soon added manufacturer to his resume,launching BennieFactor Products in 2001. Pollards fresh approach and winningattitude have helped him earn a reputation as an innovator in the professional beautyindustry.

When you opened your salon, what was the biggest challenge?

Greatest success?Biggest challenge was its overwhelming growth in the beginningthe speed inwhich the salon grew and managing that growth. Greatest success is learning

the best way to grow businesses, recruiting exclusively from beauty schools andnurturing young careers.

You won the Avant Garde award at NAHA 14 in 2003.

Describe your NAHA experience.First, the experience was very emotional. After being nominated four times beforeand not winning one, it was very welcomed. Participating in NAHA has developed meas an artist and helped me in creating a tremendous eye for detail Also, the NAHAexperience has given me and my team substantial credibility within the industry andwith the public at large.

How did you get into manufacturing?

And what do you have your eye on next?It was always a big dream of mine to have my own product line, and with an industry

such as the beauty industry, there arent any barriers. You can do it all. Through myproduct line, Im able to promote the positive messages I subscribe to at a quickerpace and on a larger scale. The way salons are embracing BennieFactor Productsand our message is a great validation. People enjoy the positive. Next: Advancedtraining academies.

Who has most inuenced you in your life and/or business?In my life, I can say my mom because of the tremendous work ethic I learned from her.My wife, Maria, who helps me stay grounded and who works by my side every day. Inbusiness, it is various hairdressers turned platform artists turned manufacturers.

Why are you a member of PBA? What do you expect from your

association?

Successful people surround themselves with successful people. I believe in theassociation and what its doing. It has helped my business. Learning how other salonowners are thinking about their businesses has validated some of my thoughts andbeliefs, as well as inspired me. I expect continued political involvement, tax credits,and an overall positive public awareness of the hair dressing industry.

ABBIES Entry DeadlineNovember 28, 2005

TSA Symposium 10January 14-17, 2006

Manchester Grand Hyatt

San Diego, CA

www.salons.org/symposium

Beaconin conjunction with TSA Symposium 10

January 14-16, 2006

Manchester Grand Hyatt

San Diego, CA

www.salons.org/beacon

NAHA 17 Entry DeadlineFebruary 1, 2006

ABBIESFebruary 4, 2006

Terrace Theatre

Long Beach, CAwww.abbies.org

International Salon & Spa Expo

(ISSE)February 4-6, 2006

Long Beach Convention Center

Long Beach, CA

www.isse-shows.org

PBA Beauty Ball & Charity GalaApril 2006

New York, NY

www.abbies.org/beautyball.html

PBA Capitol Hill VisitsMay 2006

Washington, DC


Welcome to Our World (WTOW)(Professional Beauty Federation)

May 2006

Washington, DC

www.probeautyfederation.org

Cosmoprof North America (CPNA)(North American Beauty Events)

July 16-18, 2006

Mandalay Bay Convention CenterLas Vegas, NV

www.cosmoprofnorthamerica.com

North American Hairstyling Award

(NAHA)July 16, 2006

Mandalay Bay Convention Center

Las Vegas, NV

www.hairstylingawards.com



12/12

Professional Beauty Association

15825 North 71st Street, Suite 100

Scottsdale, Arizona 85254

Join Your Sections Listserve

Email Networkers Provide

Experienced Advice

When facing a business challenge, have youever wished you could sit down with a tableof peers ready to share their experience and

advice? An email listserve makes this wish areality. A listserve is the associations mostpowerful networking benet besides face-to-face interaction. TSA has had a listserve forseveral years. PBA is pleased to introduceseparate listserves for our distributor andmanufacturer members as well.

Heres how it works: Members with emailsubscribe to the listserve, which links everyonetogether. When you have an issue to discuss,you simply send a message to the list address.Your message is sent to the email inboxes ofALL list participants. Participants can read andrespond to your message or simply wait andsee what other list participants reply. Manylistserve subscribers nd it convenient toautomatically lter the listserve messages intoa folder in their inbox. That way, they can readthrough the messages when they have time.

Each PBA member company is eligible for upto three listserve subscriptions. To subscribe,email [email protected]. Includeyour member ID number (printed on thenewsletter mailing label) and email address.

Here are just a few questions thatrecently appeared on TSAs listserve:

What are the pros and cons of a

wet room?

How do you handle tip-outs from credit

cards and checks?

What brand of stackable washer and

dryer should I get? Where should I

buy towels?

What are you planning for this years

Valentines Day promotions?

How do you handle appointments for

pregnant employees approaching

their due dates?Manufacturer and distributor members will havedifferent questions on their listserves, such as:

Can anyone recommend a freight

company for shipments to Puerto Rico

Im having trouble sourcing aluminum

cans. Does anyone know where I

can nd them?

Weve had a lot of sales team turnove

How do you get new hires on their

feet quickly?

Are there small manufacturers outthere who sell in Europe and can

provide advice on EU regulations?

Our warehouse inventory system just

isnt working. Any advice on a better

way to do it?

Join your membership sections listserve anget networking today!

B e n e f i t H i g h l i g h t


[half page][Denny: put in self-mailer stuff]

[EXTRA CONTENT][Denny: if theres extra room anywhere in the newsletter (fat chance!), please run this with one or two cool NAHA nalist images]

NAHA Deadline ApproachesEntries Due February 1, 2006

The North American Hairstyling Awards can be a stylists ticket to the big time. If you, your employees or your clients do great work, nows thtime to take the leap and enter it in North Americas most prestigious hair competition. For more information, visit www.hairstylingawards.com

PBA Progress Fall05 Newsletter

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Transcript of PBA Progress Fall05 Newsletter