PAYSON ROUNDUPArizona Newspaper Association’s “Newspaper of the Year” 12 Years in a Row

Published every Tuesday and Friday afternoon

2012 Marketing Kit

the rim review

Dennis Fendler/RoundupKeith Espe bested his competitors in the FLW National GuardWestern Series Tournament held at Roosevelt Lake with a four-day catch of 20 fish weighing almost 50 pounds.

BY ALEXIS BECHMANROUNDUP STAFF REPORTER

Police say the use and distribu-tion of methamphetamine remainsa steady problem in the RimCountry.

On Friday, the Payson PoliceDepartment served two searchwarrants, arresting five individualson meth and drug related chargesat two residences.

The first warrant was for a homein the 200 block of South Kodzwhere officers found meth and drugparaphernalia.

The other was for an apartmentin the 300 block of West Bonita.

Payson Det. Sgt. Jason Hazeloexplained for the past two months,special enforcement detectives hadreceived information from citizensabout suspicious activity at thehome on South Kodz, includingvehicles coming and going at allhours of the day.

However, officers did not haveenough to issue a search warrantfor the home.

On Friday, an officer stopped avehicle with Phillip Scott, 29, andMelissa Dungan, 20, inside.

During the stop, the officerarrested Scott and Dungan on

Andy Towle/RoundupLifestar Emergency Medical Specialists and members of several Rim Country fire departmentsload an unconscious man onto a Native Air helicopter for evacuation to a Valley hospital afteran accident near Water Wheel Campground on Houston Mesa Road, Friday, Sept. 24. The man,who has not been identified, was doing roadwork for the Forest Service when the trackhoe hewas operating rolled into a drainage ditch, partially ejecting him and pinning him underneath,said Houston Mesa Fire Chief Chuck Jacobs. No one was working in the area at the time, so it isunknown how long he was pinned before fellow workers discovered him. Beaver Valley fire-fighters used a front-end loader to lift the trackhoe off the man who was not breathing.Paramedics were able to resuscitate the man, however, he never regained consciousness onscene. He was flown to a Scottsdale hospital where he remained as of Tuesday morning. “It waspretty traumatic,” Jacobs said.

ASU, Paysonannouncebreakthrough

BY MAX FOSTERROUNDUP STAFF REPORTER

Members of the FLW tourna-ment committee won’t be break-ing their arms patting them-selves on the back, but they areglowing with pride over a jobwell done.

The task accomplished in -volved planning and hosting thefirst-ever FLW National GuardWestern Series TournamentSept. 22 to 25 at Roosevelt Lakeand the Payson FLW Fun Day aweek earlier at Green ValleyPark.

Both events were overwhelm-ing successes that churned thou-sands of dollars into the Paysoneconomy, attracted some of thebest professional fishermen fromaround the country and high-lighted Roosevelt Lake as one ofthe West’s finest bass fisheries.

Payson committee co-chair-man James Goughnor nowreveals the goal of organizers atthe onset of planning over a yearago was for the tournament toexceed the expectations of theFLW, National Guard and

anglers and to make the eventthe best in the series.

“From all the feedback we’vereceived, we attained thosegoals,” Goughnor said.

The field of nearly 100 profes-sionals battled over the course ofthe tournament for a top prize of$50,000 that was won by KeithEspe of New River who was par-ticipating in his first FLW tour-nament.

Anglers also were vying forvaluable points to qualify for the2011 Forrest Wood Cup, theworld championship of bass fish-ing.

Redding, Calif. fishermanJimmy Zanotelli won the co-angler top prize of a Ranger boatand trailer, Cabela’s Angler Cashof $1,000 and $1,401 in addedmoney.

Goughnor stressed that com-mittee members, as well asanglers, were elated with the“Big Fish” prize of $1,000 for thefirst three days of the tourna-ment that was donated byChapman Auto Center and

Agreement is ‘majorstep forward’ ineffort to build afour-year, low-costcampus hereBY PETE ALESHIREROUNDUP STAFF REPORTER

It’s official.Arizona State University and

Payson Tuesday announced pub-licly they’ve signed a “memoran-dum of understanding” (MOU) to“examine and analyze” all theelements needed to build a four-year campus here.

“We look forward to workingwith the city in this planningeffort,” said ASU Senior VicePresident Richard Stanley. “The

city has shown leadership andvision in undertaking this initia-tive.”

“Raising $500 million is atough task in today’s economicclimate. The vision, foresight andcourage of President Crow andthe Board of Regents inspiredPayson’s educational dream teamto go the extra mile to make thisdream come true,” said PaysonMayor Kenny Evans.

The official press release saidthe possible Payson campus “is insupport of the Arizona Board ofRegent’s goal to provide a widerange of educational opportuni-ties in Arizona through differenti-ated learning environments, geo-graphical choices in where toattend college and different coststructure.”

Connections betweenneighboring firedepartments roiledby Payson’s plansBY PETE ALESHIREROUNDUP STAFF REPORTER

Editor’s Note: This is the secondpart of a two-part series, which start-ed in Friday’s newspaper.

The Payson Fire Department isalready deploying smaller crewsthan some of the surroundingareas that rely much more heavilyon volunteer firefighters.

Moreover, the completing of athird fire station could have theunintended side effect of reducingthe number of firefighters avail-able for major fires.

The paradoxical effect ofPayson’s decision to build a thirdfire station despite its ongoingbudget woes emerged from inter-views with fire chiefs from sur-rounding communities, who havelong provided backup and supportto Payson.

Ironically, the ripple effects ofPayson’s effort to build and staff athird fire station could upend thebudgets of the Hellsgate Fire

Department, resulting in bigreductions in their manpower aswell.

Payson Fire Chief MartydeMasi predicts the third stationwill cut response times on medicalcalls without reducing overallresources for big fires — even ifthe town can’t afford more thantwo firefighters on the truck in thefuture.

The strategic and political com-plications of Payson’s effort to ful-fill its promise to voters whoapproved a bond issue sevenyears ago emerged this week inthe reaction to a national studydemonstrating the hazards of two-man crews — one of Payson’soptions in coping with a budgetshortfall and staffing a third firestation now under construction onthe border between Payson andStar Valley at 260 and RimParkway.

Payson had shrunk staffingfrom three to two firefighters as aresult of a six-month budgetsqueeze involving furloughs and afreeze on overtime. The depart-ment went back to three-mancrews in July.

Perhaps 95 percent of Payson

Third fire station mayactually cut manpower

TRAUMATIC ACCIDENT ON HOUSTON MESA ROAD5 arrestedon methcharges

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T U E S D AY | S E P T E M B E R 2 8 , 2 0 1 0 | PAY S O N, A R I Z O N A

PAYSON ROUNDUPT H E R I M C O U N T R Y ’ S N E W S S O U R C E

50 CENTS

TRAILS CHIEF RESIGNS CLASS ACTS: Students make senior meals, 6AFISHING: FLW bass tourney a success, 1ALADY LONGHORN NETTERS HAVE TOUGH ROAD AHEAD — SEE SPORTS

PAYSON.COM

ALMANAC . . . . . . . . . .3ABUSINESS . . . . . . . . . .8ACLASS ACTS . . . . . . . .6ACLASSIFIEDS . . . . . . .6BCROSSWORD . . . . . . .2B

OBITUARIES . . . . . . .10AOPINION . . . . . . . . . . .4AORGANIZATIONS . . . . .4BSENIORS . . . . . . . . . . .9ASPORTS . . . . . . . . . . .1B

INSIDE TODAY

Check Friday’s Roundup for a story about thenew Payson Airport manager, who is a formerPayson businesswoman.

COMING FRIDAY

NEW AIRPORT MANAGER

PAYSON ROUNDUP • VOLUME 21, NO. 78

Royce and Debra O’Donnellnominate Gino Ater, Lenny Trujillo,Tyler and Jay O’Donnell for theGood Guy award.

“We would like to thank twoneighbors out here at Mead Ranch,”write Royce and Debra. “Gino Aterhad to remove several trees from hisproperty. He cut them down and intolarge chunks. Another neighbor,

Lenny Trujillo and his brother-in-law,hauled them from Gino’s property toour cabin. He hauled five full loadsin his truck. We are full-time resi-dents here and this past winter’sstorms really took our wood piledown to almost nothing. That is ouronly heat. Two of our grandsons,Tyler and Jay O’Donnell, came upfrom Phoenix and spent the whole

Labor Day weekend splitting andstacking wood, just so we could staywarm this winter.”

Gino Ater, Lenny Trujillo, Tylerand Jay O’Donnell, pick up yourGood Guy awards at the Roundupoffice in the Swiss Village shops.

If you know of someone who hasdone a good deed, nominate themfor a Roundup Good Guy award.

GOOD GUY: Ready for winterQuestion: What sector ofthe Rim Country communityhad a boom year in 1889?

Answer: According to “ABrief History of Payson,Arizona,” four schools wereopened that year inStrawberry, Green Valley(Payson), Gisela and Pyeatt.

THE WEATHER RIM COUNTRY TRIVIA

SCHOOL DAYSWednesday:Sunny witha high of 92.Details, 10A

See Special, page 2A

�

See More, page 12A

�

New River angler wins top prize

GO: Your guide to going out P3 | EVENT: OES plans Chili and Pie Dinner P2 | DIY: Converting to a home office P9

INSIDE

FREEJAN. 20, 2010

16 PAGES

‘Leap Year’ is a funny, adorablefilm, says teen reviewerEFFECTS-HEAVY APPROACH OVERWHELMS ‘THE LOVELY BONES’ — P4

Tonto CommunityConcert Associationseason resumeswith tribute to popicon and his music.PAGE 8

Music

Stan Brown writesabout the firstchurch in town inchapter 34 of his“Story of Payson,Arizona” series.PAGE 6

History

Ken Brooks tells ofa special retreat —Catalina.PAGE 5

Travel

the rim reviewTHE PAYSON ROUNDUP • PAYSON, ARIZONA

Score big withthese recipesfor game-dayentertaining.PAGE 7

Food

Get in balance atWomen’s WellnessForum.PAGE 9

Health

NEARLY NEIL & THE SOLITARY BAND

Also publishing

Rates effective January 1, 2012

Display:(928) 474-5251Bobby Davis, Director of Advertisingext. 105, bdavis@payson.com

Frank LaSpisa, Marketing Consultantext. 104, flaspisa@payson.com

Tabatha Meador, Marketing Consultantext. 103, tmeador@payson.com

Pia Wyer, Digital Media Consultantext. 119, pwyer@payson.com

Classifieds:(928) 474-5251, ext. 102, 106classads@payson.com

Fax:(928) 474-2542 Display Sales

(928) 474-1893 Classifieds

Online: www.payson.com

PAYSONMARKETPLACE.com paysondeal .comZZZZpayson.com

Payson Roundup OnlineRim Country Business Directory

1. PersonnelJohn Naughton. . . . . . . . . . . . Publisher, jnaughton@payson.comJulie Williams . . . . Operations Manager, jlwilliams@payson.comBobby Davis . . . . . . . . Advertising Director, bdavis@payson.comFrank LaSpisa . . . . . Marketing Consultant, flaspisa@payson.comTabatha Meador. . . Marketing Consultant, tmeador@payson.comPia Wyer . . . . . . . Digital Media Consultant, pwyer@payson.com

2. Arizona Newspapers Association1001 N. Central Avenue, Suite 670Phoenix, AZ 85004-1947(602) 261-7655

3. Commission and terms of paymentNot applicable

4. Policy - All classificationsa. All advertising is subject to the publisher’s standards of

acceptability.b. Forwarding of an order is construed as acceptance of all

current rates and conditions. Advertising will be charged atrates effective on date of publication.

c. Position guarantees cannot be honored; nor will positionrequests with the proviso “or omit” be accepted.

d. Local tax 2.12%. Any additional federal, state or local taxesimposed on the printing of advertiser material or on the saleof advertising space in this newspaper shall be assumed andpaid by the advertiser.

e. Alcohol and tobacco advertising accepted.f. Advertising simulating news content will be labeled “Paid

Advertisement” at the top or bottom of the ad.g. All clauses in contracts and orders are subject to provisions

of current rate card.h. Rate adjustments will be made effective by giving 30-day

written notification to current contract customers.i. Composition costs will be charged for ads set but cancelled

by the advertiser before publication at the rate of 10% of thecost of the ad.

j. Promotional rates, discounts or other considerations offeredby the publisher shall be made available to all advertisers oflike situation.

k. Rebates pertaining to contracts will be applied up to amaximum of two contract levels.

l. Claims of errors in invoice must be made within thirty (30)days of date of invoice. Otherwise, such claims will not beconsidered.

m. Brokered advertising is not accepted.n. Notification of typographical errors must be made prior to the

second insertion. Adjustment for errors will be limited tospace affected in the initial ad.

o. The Advertiser represents and warrants that any copysubmitted is truthful and in compliance with all applicablelaws and regulations.

p. All political advertisements must be labeled as such andcontain the name of the person, committee or group that paidfor the ad. A treasurer should be listed when applicable.Political advertisements are accepted on a cash with order basis.

5. Black and white ratesOpen Rate: $12.80 per column incha. Annual Bulk Discount RatesInches/year* . . . . . . . . . . . . . . . . . . . . . . . . . . . . Per Col. Inch95 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $9.95225 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $9.75450 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $9.50882 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $9.151488 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $8.852200 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $8.503140 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $7.954400 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $7.756550 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $7.55*Signed agreement required

b. Church / Nonprofit Rate - $7.55Must be a verifiable nonprofit organization.

c. Coupons - $95 per monthPublished twice a month and on Roundup web site.

d. National Advertising Rate - $16.00Commissionable by 15% to recognized advertisingagencies.

e. TOMA Advertising ProgramTop Of Mind Awareness designed for long range, smallbudget advertisers. Contact your representative to learnhow to put your company on track with a TOMA program.

f. Pickup Rate / Payson Roundup - $7.55This discounted rate is offered to advertisers whenpicking up an ad from the Payson Roundup into thefollowing Payson Roundup within the same week.*

g. payson.com paysonmarketplace.com paysondealz.comThe Payson Roundup’s websites are the most frequentlyvisited sites in the Rim Country. Contact yourrepresentative to advertise to the world.

6. Color rates and dataOne spot color . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $85.00Full color page . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $250.00$3.50 per column inch for up to 15 column inches$3.00 per column inch for 16 to 31.5 column inches$2.75 per column inch for 32 to 64.5 column inches

7. PreprintsSingle sheet 8.5”x11” — $45 per 1,000Insert rate per thousandSize Open 12/Year* 24/Year* 48/Year*8 Tab $51 $42 $40 $3812 Tab $55 $49 $47 $4016 Tab $60 $55 $58 $5124 Tab+ $67 $61 $58 $56*Signed agreement required - No agency discount

PAYSON ROUNDUP the rim review

payson.com PAYSONMARKETPLACE.comRim Country Business Directory

paysondeal .comZZZZ

7. Preprints continuedScheduling: 7 business days prior to insertionSize: Minimum 5”x7”, maximum 13.5”x11.5”Paper Weight: Minimum 60 pound weight FSI paper

suggestedDelivery Hours: Monday through Friday, 8 a.m. to 4 p.m.Delivery Deadline: 7 business days prior to insertionDelivery of preprinted material to the Roundup is at the expense ofthe advertiser. Multiple advertiser inserts are not accepted.

8. Full color gloss printingFull color, double sided, printed on 70 lb. gloss8.5”x11” flyer/brochure insert. . . . . . . . . . . . 10,000 for $3904-page 8.5”x11” booklet/brochure insert . . . 10,000 for $6504.5”x11” flyer/insert door stuffer . . . . . . . . . . 20,000 for $430We offer full service printing at great rates. 8.5” x 11”full color 70 lb. paper double sided for 3.9¢ each.Insertion into Roundup discounted when we print your piece.

9. Post-It note adsPost your ad on the front page with a 3”x3” note ad.1 issue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $500 each2 issues . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $450 each3 issues . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $370 eachAfter 3 issues, additional issues are $300 each. Prices basedon one-time printing of the same sticker ad.Prices include 4 color front.

10. Special days/pages/featuresJanuary. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Senior LivingFebruary . . . . . . . . . . . . . . . . . . . . . . . . . Best of Rim CountryMarch . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Progress EditionApril . . . . . . . . . . . . . . . . . . . . . . Home & Garden, Car ShowMay . . . . . . . . . . . . . . Spring Rodeo, Summer Visitors Guide,

Grad Tab, Sawdust FestivalJune . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Home & GardenJuly . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Senior LivingAugust. . . . . . . . . . . . . . . . . . . Rodeo, Fall HS Sports PreviewSeptember . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Senior LivingOctober . . . . . . . . . . . . . . . . . . . . . . . . . . . Fall Visitors GuideNovember . . . . . . . . . . . . . . Shop Hometown Holiday GuideDecember . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Dear Santa

11. Contract and copy regulationsa. Local rates are non-commissionable and are allowed only to

local advertisers.b. National & state advertising: Recognized advertising agencies are

allowed a 15% agency discount off agency rate.c. Payment of invoices is due by the 15th of the month

following publication of advertising.d. The terms Payson Roundup and Rim Review as used herein are

meant to include the newspapers and their related publications,their employees, owners, officers, agents and contractors.

e. The Payson Roundup and Rim Review reserve the right to rejector cancel any advertisement at any time.

f. The Payson Roundup and Rim Review are not bound by anyterms or conditions printed or otherwise appearing on orderblanks, advertising forms or copy instructions when in conflictwith the terms and conditions on the Payson Roundup Rate Card.

g. The advertiser and/or advertising agency agree to defend,indemnify and hold harmless the Payson Roundup andRim Review against any and all liability, loss, or expense arisingfrom claims including but not limited to libel, unfair competition,unfair trade practices, infringements of trademarks, copyrights,trade names, patents, plagiarism or proprietary rights or violationof rights of privacy resulting from the publication of theadvertiser's advertisement.

11. Contract and copy regulations continuedh. The Payson Roundup and Rim Review shall not be liable for any

failure to print, publish, or circulate all or part of any issue inwhich advertising accepted by the Payson Roundup and RimReview is contained if the failure is due to circumstances beyondthe control of the Payson Roundup and Rim Review.

i. The Payson Roundup and Rim Review shall not be liable forslight changes or typographical errors that do not lessen thevalue of an advertisement. In the event of errors that materiallyaffect the value of the advertisement, if at fault, the PaysonRoundup and Rim Review will be responsible only for the spacein which the error occurred. Liability for other errors oromissions in connection with an advertisement is strictly limitedto publication of the advertisement in any subsequent issue orthe refund of any monies paid for the advertisement. Any requestfor adjustment on billing that may be open to question must bemade within the month following the month in which thepurported event occurred.

12. Advertising deadlinesa. The Payson Roundup - Published Tuesday & FridayTues. Display, Legals & Inserts. . . . . . . . . Thursday, 4:00 p.m.Tues. Classified . . . . . . . . . . . . . . . . . . . Monday, 10:00 a.m.Fri. Display, Legals & Inserts . . . . . . . . . . . Monday, 4:00 p.m.Fri. Classified . . . . . . . . . . . . . . . . . . Wednesday, 10:00 a.m.b. The Rim Review - Published WednesdayDisplay & Inserts . . . . . . . . . . . . . . . . . Thursday, 12:00 NoonClassified . . . . . . . . . . . . . . . . . . . . . . . . . . Friday, 10:00 a.m.*The Payson Roundup will not be responsible for errors on any adaccepted after deadline.

13. Mechanical measurementsa. Printing method: Five-Unit Goss Community Offset.

Four-color process capability. Halftones with 85 linescreen offer best reproduction. Ads in PDF form may bee-mailed for import into QuarkXPress pagination.

b. SAU format: 13" wide (6 column) x 21.5" deepAds are billed in increments of 1/2" in depth.

Main Body column measurementsColumns Picas Wide Inches Wide

1 12.5 2-1/162 25.7 4-1/43 38.9 6-3/84 52.0 8-5/85 65.2 10-3/46 78.4 13

Classified Section column measurementsColumns Picas Wide Inches Wide

1 9.0 1-1/22 19.0 3-1/83 28.7 4-3/44 38.9 6-3/85 48.5 86 58.0 9-5/87 68.0 11-1/48 78.4 13

Note: Column widths for Rim Review are the same, up to fivecolumns wide. Rim Review full page depth equals 13 inches.

14. Classified ratesMerchandise 20 words or less 1 issue $8.75

Extra words 50¢ eachReal Estate 20 words or less 1 issue $16.45

Extra words 75¢ eachRentals/Services 20 words or less 1 issue $21.95

Extra words $1.25 eachEmployment 20 words or less 1 issue $27.45

Extra words $1.25 each*See classified rate card for complete details. Plus tax.

15. Special classification ratesa. Business Directory / Monthly: $148.00

2” directory ad - 2 Roundups per week - with athree-month commitment (based off a four-week,eight-issue month)

b. Legal Rate - $8.50 per col. inchAffidavit charge: $4.95

16. Tabloid NewspapersRIM REVIEW, Weekly entertainment guidea. Regular Rates

Inches* . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . RateOpen . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $12.8095 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $9.95225 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $9.75450 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $9.50882 (13 issues) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $9.151488 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $8.852200 (26 issues) . . . . . . . . . . . . . . . . . . . . . . . . . . . . $8.503140 (39 issues) . . . . . . . . . . . . . . . . . . . . . . . . . . . . $7.954400 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $7.756550 (52 issues) . . . . . . . . . . . . . . . . . . . . . . . . . . . . $7.55*Signed agreement required

b. Pickup Rate / Rim Review: $7.55This discounted rate is offered to advertisers when pickingup an ad from the Payson Roundup into The Rim Reviewwithin the same week.* The Rim Review is TMC newsproduct reaching nonsubscribers throughout the market.* Pickup rates available only on ads with no changes.

17. CirculationPaid Distribution*: 6,150Rim Review Mail and Rack Distribution: 3,500*2011 WorldWest Publisher’s Statement of Circulation.Includes mail, single copy & home delivery subscriptions.

18. Production requirementsArt for Ad Builds: All art, including logos, maps, borders,photos, etc. must be clean and clear. Any art that is to beused should be original and not pre-printed, if at all possible.Images downloaded from the Internet are low-resolution andare not acceptable. If you scan your own artwork, resolutionshould be set at 300 DPI. If submitting digital photos for yourad, use your camera’s high quality (high resolution) setting.Pictures should be a minimum of 170 DPI.

Camera-Ready Ads: We accept high-resolution PDF orPhotoshop JPEG files that conform to the sizes above. Makesure all placed artwork within your layout is NOT in RGB.Artwork should be converted to CMYK. Resolution should be300 DPI. Black should be created using only black from thecolor palette, not a mixture of colors. This is particularly truefor black type. Flatten all transparencies before output to

avoid problems with drop shadows, special effects, etc.It is highly recommended you use Acrobat Distiller to distillany postscript files to PDF. All fonts must be embedded andcolors set to CMYK. Distiller settings should be Acrobat 4compatible. In Acrobat Distiller’s drop-down menu, choosethe default setting PDF/X-1a: 2001.

E-mail Your Ad or Materials: Maximum attachment size is10MB. Larger files should be compressed with Stuff-it or Zipbefore sending, or you may break your files down to multiplee-mails of 10MB or less. E-mail to your account representa-tive.

If you have any questions about your ad production, E-mailto production@payson.com.

19. Web ads — payson.comPosition Size Impressions Monthly CPMRight Rail ad 300x250 pixels 25,000 $250 $10.00Right Rail ad 300x250 pixels 35,000 $350 $10.00Inline Story ad 180x150 pixels 15,000 $120 $16.00Footer ad 730x90 pixels 20,000 $100 $15.00

20. Print-Web combo packagesBronze . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $350 per month

Includes a 2x2 black and white print ad twice a week in thePayson Roundup, a #3 right rail web ad and a footer ad with25,000 impressions per month at payson.com

Silver . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $550 per monthIncludes a 2x3 black and white print ad twice a week in thePayson Roundup, a #2 right rail web ad and a footer ad with25,000 impressions per month at payson.com

Gold . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $750 per monthIncludes a 2x5 black and white print ad twice a week in thePayson Roundup, a #1 right rail web ad, one tourist pageright rail web ad, one inline story web ad and one footer webad with 35,000 impressions per month at payson.com

21. PaysonMarketplace.comPaysonMarketplace.com is Payson’s complete businessdirectory and strategic information website.Users can learn more about your business by searchingPaysonMarketplace.com providing them a map of where yourbusiness is located, hours of operation and all your contactinformation. Get your listing from as low as $29 to $49 permonth. With the enhanced Explore listing you get unlimitedkeywords so other search engines like Google and Yahoo willbring your Payson directory up.