Pay to Play And What Can You Do For Me?

Thursday, July 21st, 2016

The rise of corruption and importance of transparency in craft bartending

http://www.slideshare.net/dzaric

# TOTC 2016

# paytoplay

This seminar is brought to you by

#bathtubgin #tequilacabeza

Angus Winchester

New York, NY

Bobby Heugel- Bartender, Bar Owner & Entrepreneur

Houston, TX

Michael Vachon- Entrepreneur Maverick Drinks

London, UK

Craig Miller - Police Officer Trade Practice & Training Unit

AZ Dept. of LiquorPhoenix, AZ

Dushan Zaric - Bartender

Los Angeles, CA

current state of affairs

Restaurant - Bar operating cost - quick breakdown

30% - payroll

30% - COG

8-10% - Rent

15% - Miscellaneous

Restaurant - Bar operating cost - quick breakdown

30% - payroll

30% - COG

8-10% - Rent

15% - Miscellaneous

Most operators strive to lower COGs to increase profit

…and so we have deals…

What are the consequences, both long and short term when you buy exclusively based on the price?

Craft Bartending

19% liquor cost - myth or reality?

How important is transparency for us and our guests?

Employees Only NYC

June 2106

When did we start to perceive the spirit companies, suppliers, importers and distributers as bottomless bags

of money that somehow owe us something?

Are we working together with them as partners in a long chain of moving cases with the goal of making the

industry better for all of us?

Managing training, training management

When and in what circumstances should we expect support?

What are the legal consequences when we do get a “deal” and what should we expect?

Different countries - different legalities

Is it ethical?

WHOLESALER

Money Flows

Producer

Wholesaler

Retailer

Producer

Wholesaler

Retailer

BrandAmbassador ThirdPartyPromoter

ThirdPartyMarketing

Entertainment Marketing Printing PartyRental

PromotionsCO MusicSponsor

Finally, what is this doing to our craft?

Thank you Tales of the Cocktail!

Thank you Panel of Experts!

Thank you Sponsors!

#bathtubgin #tequilacabeza

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