5 Pay Per click
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Transcript of 5 Pay Per click
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Paying to be listed with PPC
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What will you learn?
What Is PPC?
Setting up your first PPC Campaigns?
Writing effective PPC adverts
Advantages Of PPC Ads
Do your Competitor analysis
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What is PPC?
Pay Per click (popularly referred as PPC) is basically a model
wherein advertisers pay to publishers whenever the ad gets
clicked
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Main Advantage of PPC
Advantages
Cost
Speed
Control
Metrics
Targeted
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Customer Drives your Strategy
Know your Customer
Who
What
When
Where
Why
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PPC Requires ResearchGather and Review:
Demographics Based on Age
Based Income
Based on occupation
Based on salary
Based on gender
KeywordsNumber of search per month
Keyword Competition
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Setting up your first PPC Campaigns
Are You Ready ?
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Keyword Research
Are You Ready ?
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Writing effective PPC adverts(Creatives)
1. Make Your Headline Count
2. Include Keywords in Your Copy
3. Create & Test Multiple Ads
4. Qualify Your Customers
5. Include a Call to Action
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Cont..1. Make your Headline Count
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Cont..2. Include Keywords in Your Copy
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Cont..3. Create & Test Multiple Ads
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Cont..4. Qualify Your Customers
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Cont..5. Include a Call to Action
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Coming up Affiliate Marketing for business
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