Paul TraniAdobe Certified Expertpaul@paultrani.com www.designupdate.com

GETTING YOUR ASSETS IN MOTIONA LOOK AT CROSS MEDIA FOR PRINT PROFESSIONALS

Audience

Graphic Designer? Web Designer/Developer? Project Manager? Other?

Adobe’s Mission:To revolutionize how the world engages with ideas and information

A Time of Change

A wide array of communications channels Competition for attention Industry evolution

Goals

Gain an understanding of what you need to get started with cross-media publishing

Learn about the tools required for a cross-media workflow, including:1. Job Definition Format2. InDesign Server3. Adobe Creative Suite 3 Design Premium

Job Definition Format

Job Definition Format

What is Job Definition Format?– Job Definition Format (JDF) is a job ticketing, or job intent,

file format designed to bridge the communication gap and automate processes between creative professionals and print providers.

“The print communication industry's most highly anticipated standard since Adobe® PostScript® and PDF”Adobe

Job Definition Format

Think of it as a smart, self-directed electronic job jacket that holds not only the job content, but also instructions to interact with other JDF-enabled devices, automatically routing the job through each workflow step — from creation to final print production — for greater automation, speed, cost efficiency, and ease of use.

Job Definition Format

Using JDF, you can describe the intent of a printed piece, as well as each process step required to achieve that intent.

Job Definition Format

JDF partners - developing JDF-enabled systems– Agfa, AlphaGraphics, Creo, Dainippon Screen, Datalogics, Digital

Infrastructures, Dupont Color Proofing, EFI, Epson, Esko-Graphics, Fujifilm Electronic Imaging, Heidelberg, Hewlett-Packard, IBM Printing Systems, NexPress Solutions, Oce, Peerless, Ricoh, RIPit, Rochester Software Associations (RSA), Servador, SOFHA, Xante, Xeikon, and Xerox.

Resources:– JDF Overview– JDF Solutions Whitepaper– JDF Solutions Feature Tour– JDF Case Studies– JDF news articles:

http://www.adobe.com/products/jdf/reviews.html

InDesign Server

What is InDesign Server?

Adobe® InDesign® CS3 Server is a robust, fexible, and scalable server-based layout and composition engine that automates professional design.

“Create engaging content that still looks as if it were laid out by a skilled designer.”Chris KitchnerProduct Marketing Manager, Adobe

Support

Offers the ability to automate and integrate InDesign features with other business applications

InDesign Server is sold mainly by the developer partners who build the complete automated publishing solutions

Customers with the appropriate technical skills who want to buy and develop their own solutions can also do so.

Supports all the core functionality of Adobe InDesign CS3 software

Solutions powered by InDesign Server– Brochure, collateral and catalogue creation– Personalized marketing– Self service ad creation– Editorial workfow automation– Other solutions

What you could do with InDesign Server.....

http://pro.branddoozie.com

InDesign Server

Allows publishers to go beyond manual processes and create new content and revenue streams.

Easy to integrate with standard development environments, it provides a robust, flexible, and scalable engine for professional page composition.

Resources:– http://www.adobe.com/products/indesignserver – OnDemand:Automated Professional Design with InDesign Server– BrandDoozie: http://pro.branddoozie.com

Adobe CS3 Line-Up

Additional Features and Services in Adobe Creative Suite 3

Adobe InDesign CS3Adobe Acrobat 8 ProfessionalAdobe Illustrator CS3Adobe Photoshop CS3 ExtendedAdobe Photoshop CS3Adobe Flash CS3 ProfessionalAdobe Dreamweaver CS3Adobe Fireworks CS3Adobe Contribute CS3Adobe After Effects CS3Adobe Premiere Pro CS3Adobe OnLocation CS3Adobe Encore CS3Adobe Soundbooth CCS3Adobe Ultra CS3*Adobe Bridge CS3Adobe Version Cue CS3Adobe Device Central CS3

Adobe Acrobat Connect*Adobe Dynamic Link

CS3 Line-UpWEBSTANDARD

WEB

* Windows Only

CS3 Product Selector

DESIGNPREMIUM

DESIGNSTANDARD

PRODUCTION PREMIUM

WEBPREMIUM

MASTER COLLECTION

Adobe Creative Suite Design Premium

Print

Web

Video

Mobile

Top New Features of Adobe Photoshop CS3 Extended

Creative flexibility– Non-destructive transparency, creative effects,

and gradient feathers– Multi-file Place, Quick Apply, faster frame fitting– Table and cell styles– Robust long-document support– Placed InDesign files

Maximize your time– Advanced Find/Change on text and objects– Intuitive and customizable workspace– Automation through scripting

Cross-media support– Enable multiformat publishing, including print-to-

web workflows using XHTML export – Rule-based layouts from XML

OnDemand Seminar:Adobe InDesign CS3 - For Print Professionals

Maximize your time– Photoshop and Fireworks integration

Ensure code integrity– Browser Compatibility Check– CSS Advisor website

Build dynamic user interfaces– Spry framework for Ajax, Spry data, Spry

widgets, Spry effects – CSS layouts – CSS management

Deploy to mobile devices– Adobe Device Central CS3

Top New Features of Adobe Dreamweaver CS3

OnDemand Seminar:Dreamweaver Basics for Designers Using Photoshop CS3 and Dreamweaver CS3 to Design Websites

Top New Features of Adobe Photoshop CS3 Extended

Creative flexibility– Nondestructive editing with Smart Filters– automatically align images based on similar

content– Quick Selection tool – Refine Edge feature– Improved color correction

Comprehensive toolset– Enhanced animation palette– Enhance video with Movie Paint– 3D compositing and texture editing– Expanded 32-bit HDR support

Maximize your time– Camera Raw– Adobe Bridge

OnDemand Seminar:Adobe Photoshop CS3 - For Print Professionals

Innovate– Interactive Crop Area tool with film/video presets – Live Color – Drawing enhancements

Maximize efficiency– Faster performance – Film and video document startup profiles– Richer Control panel– Time-saving integration between Flash and

Illustrator Increase your creative control

– Import native Illustrator files, and control with precision

– See high-fidelity results when moving objects and attributes between Illustrator and Flash

Top New Features of Adobe Illustrator CS3

OnDemand Seminar: Adobe Illustrator CS3 - For Print Professionals

Creation– Common Adobe Creative Suite 3 user interface– Powerful drawing tools and Shape Primatives– Native Photoshop and Illustrator import

Interactivity– ActionScript 3.0 with advanced debugger

Animation– Copy/Paste Motion– Convert animation to ActionScript 3.0

Video– Sophisticated video encoding – Customizing components

Deploy to mobile devices– Adobe Device Central CS3

Top New Features of Flash CS3 Professional

OnDemand Seminar: Flash Basics for Designers

Flash 101 – Part 3 with Advanced Tips/Tricks

Demo | Aquo

Resources

Resources

InDesign– A Designer's Guide to Adobe InDesign and XML: Harness the Power of XML to Automate your

Print and Web Workflows by James J. Maivald and Cathy Palmer http://producten.hema.nl OnDemand Seminars Learn the basics about developing mobile content with Adobe Creative Suite 3 Introducing Creative Suite 3 Web2Print and Variable Data Solutions For Printers, Powered By InDesign Server Self service ad creation solutions for Newspapers, Powered by InDesign Server Tap into New Ad Revenue Streams and Workflow Efficiencies while Reducing Costs Automate Professional Design with InDesign Server Publishing Workflows with Adobe InDesign, InCopy & Version Cue - For Print Professionals - For Print

Professionals Adobe InDesign CS3 In Depth - For Creative Professionals Adobe Photoshop, Illustrator, and Flash CS3 Professional Integration - For Creative Professionals What's New in Creative Suite 3 Design Premium - For Creative Professionals Adobe Photoshop CS3 - For Print Professionals Adobe Acrobat 8 Professional - For Print Professionals