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Pa u l T. S i m a n s k y3 0 Fo r e s t Wa y • E s s e x Fe l l s , N J • 070 21

Te l : 973 . 2 2 8 . 2 4 9 3 • Pa u l @ S i m a n s k y . c o m • w w w. S i m a n s k y . c o m

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IDENTITY

PointTVPoint TV is an Interactive television screen designed for retail gas pumps. The television-like screen plays news, sports, weather, advertising and other information for gasoline customers while they pump their own fuel. Our task was to create a corporate and consumer identity that displayed the companies interactive television connection.

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IDENTITY

Stratland HomesStratland Homes is a nationwide real estate developer of single family homes, condominiums, and town homes. Our approach was to create an identity that reflected Stratland Homes’ connection to the environment using earth tones and green horizon line representing grass.

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IDENTITY

CENTURIACenturia is a nationally recognized mixed-use development that combines hotel, residential living, commercial and office space into one large parcel of land. The Centuria logo was designed to show each aspect of the company, green = residential, blue = office Space, gold = hotel, and red = commercial.

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IDENTITY

Gemfield Capital ManagementGemfield Capital Management is a venture capital company based in New York City, focusing on investments in high-technology. We were asked to design a clean typographical logo with a large corporate presence reflecting a message of financial stability and a reference of a Gem for namesake.

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IDENTITY

Trinity Trading CorporationTrinity Trading is a NYSE brokerage firm. Their logo represents the strong columns located in front of the NYSE, symbolically connecting their corporation to the exchange.

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IDENTITY

British WestBritish West is a new construction management company. To reflect the industry the corporate identity needed to be bold while translating confidence, strength, and experience.

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IDENTITY

Whiteweld FoundationThe Whiteweld Foundation is a charity that supports community services, health initiatives, scholarships, cultural arts, and other outreach programs that improve the lives of children. Their logo needed to represent growth, while accenting Whiteweld & Company.

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IDENTITY

Whiteweld & CompanyWhiteweld & Company is a privately owned real estate investment company offering a wide variety of financing and investment structures including Mezzanine Loans and Equity Investments. The logo represents an old, stable financial institution with 30 years of history.

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IDENTITY

ZDonline.comZDonline.com offered solutions for websites and web services Objective was to create a fun and friendly company logo to match the feeling of the internet at that time.

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WEB S ITE DESIG N

StratlandHomes.comStratland Homes is a nationwide real estate developer of single family homes, condominiums, and town homes. Their objective was to create an online portal where consumers could view all of their developments across the United States.

Ins ide Page

Home Page

Inside Page

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WEB S ITE DESIG N

StratlandExchange.comStratlandExchange.com is a back-end database created for StratlandHomes.com and Stratland Homes Sales Centers across the United States. This custom designed database collects customer sales information, generates reports, and creates contracts.

Ins ide Page

Home Page

Inside Page

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WEB S ITE DESIG N

AdvancedPoolNJ.comAdvanced Pool Construction & Services offers over 20 years of experience in building and servicing in ground pools in the tri-state area. AdvancedPoolNJ.com is a website to show their portfolio of pools, while advertising their services.

Ins ide Page

Inside Page

Home Page

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WEB S ITE DESIG N

Point.TVThe online component to PointTV is an Interactive television screen for retail gas pumps. The television-like screen plays news, sports, weather, advertising and other information for gasoline customers while they pump their own fuel. The online component of Point.tv allows customers to choose what they would like to watch while allowing them access to purchase items.

Ins ide Page

Inside Page

Home Page

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WEB S ITE DESIG N

CenturiaUSA.comCenturia is a nationally recognized mixed-use development that combines hotel, residential living, commercial and office space into one large parcel of land. The website was created to show future customers the opportunities available at Centuria.

Ins ide Page

Home Page

Inside Page

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WEB S ITE DESIG N

InnesAdvertising.comInnes Advertising is a boutique marketing and sales agency that concentrates on the travel industry. InnesAdvertising.com was created to advertise their portfolio of work and experience.

Ins ide Page

Home Page

Inside Page

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WEB S ITE DESIG N

PhoneTour.comPhoneTour Technologies is a mobile audio/video property listing network that provides home buyers with up-to-the minute property information via mobile devices and website. PhoneTour.com was created to advertise their services to realtors.

Ins ide Page

Inside Page

Home Page

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WEB S ITE DESIG N

CambridgeNetworks.comCambridge Bay Networks offers solutions for websites and web services. Their Objective was to create a website that showed off their technology while advertising their services.

Ins ide Page

Inside Page

Home Page

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ADVERTIS ING

Medieval TimesMedieval Times Dinner & Tournament is an authentic display of classic equestrian skills astride snowy andalusiansand medieval pageantry, coupled with a sumptuous feast held inside a European castle. Medieval Times partnered with large corporations such as Burger King, Rag Shop, McDonald’s and Quick Chek to display discount coupons on their counter space. The packaging and coupons were designed to match the feeling of the Medieval show, dark with flairs of colors reflecting each knight.

Coupon Back

Coupon Front

Packaging Display

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ADVERTIS ING

Centuria Fort LeeCenturia is a mixed-use development that combines hotel, residential living, commercial and office space into one large parcel of land. This advertisement was created to show the prime location of the Centuria For Lee project while creatively giving potential residents a glimpse of the future in the reflection of the water.

Newspaper, Magazine Adver t isement

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ADVERTIS ING

Royal Club CommunitiesRoyal Club Communities Winthrop Court is an exclusive active adult community located in Clifton, New Jersey. The concept behind this Royal Club ad campaign was to show the scenic beauty and luxurious nature of their condominiums while introducing their Phase 1 Close Out.

Newspaper Adver t isement

Newspaper Adver t isement

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ADVERTIS ING

TSR WirelessTSR Wireless was at one time the largest privately owned wireless company in America. They advertised their products daily in a variety of different formats.

Direct Mai l adver t isement celebrat ing 25 Years in business.

Direct Mai l adver t isement for a Wire less to Broadway promot ion

Direct Mai l adver t isement ment ioningstore locat ions across the country.

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ADVERTIS ING

Royal Club CommunitiesRoyal Club Communities Winthrop Court is a spectacular active adult community located in Clifton, New Jersey. The concept behind this advertising campaign was to introduce the customer to the luxurious and fun lifestyle available at Royal Club Communities.

Newspaper Adver t isement

Newspaper Adver t isement

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ADVERTIS ING

Windsor CourtStratland Homes Windsor Court is a luxurious condominium community located in Rochelle Park, New Jersey. This advertising campaign was created to show potential home buyers what their life could be like living just minutes from New York City.

Newspaper Adver t isement

Newspaper Adver t isement

Newspaper Adver t isement

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ADVERTIS ING

Oak TrailStratland Homes Oak Trail is a luxurious villa community located in Palmetto, Florida. This black and white advertising campaign was created to show future home buyers what their life could be like living in beautiful Florida.

EQUAL HOUSINGOPPORTUNITY

EQUAL HOUSINGOPPORTUNITY

EQUAL HOUSINGOPPORTUNITY

Newspaper Adver t isement

Newspaper Adver t isement

Newspaper Adver t isement

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ADVERTIS ING

New York SkyRideNY SKYRIDE is New York’s only virtual aerial tour of New York City that sends you on an adventure around, above and even below all that the city has to offer. . . from the comfort of a specially equipped, motion-simulated, big screen theater seat! This advertisement illustrates this amazing ride to potential customers while giving them a sense of size.

Magazine Adver t isement

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ADVERTIS ING

XS New YorkXS New York is a multi level arcade in the middle of Times Square. XS New York was looking to advertise their 3 levels of gaming in a hip fun way.

Magazine Adver t isement

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COLLATERAL

Washington ParkRoyal Club Communities Washington Park is a spectacular active adult community located in South Bound Brook, New Jersey. This sales booklet was created to introduce potential home buyers to the Washington Park area and the lifestyle within it.

Sales Booklet Front Cover

Sales Booklet Ins ide Spread

Sales Booklet Ins ide Spread

Sales Booklet Back Cover

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COLLATERAL

Stratland HomesStratland Homes is a nationwide real estate developer of single family homes, condominiums, and town homes. This corporate brochures was created to outline the history and future of Stratland Homes.

Sales Booklet Front Cover

Sales Booklet Ins ide Spread

Sales Booklet Ins ide Spread

Sales Booklet Back Cover

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COLLATERAL

Centuria Fort LeeCenturia is a mixed-use development that combines hotel, residential living, commercial and office space into one large parcel of land. This sales booklet was created to introduce potential home buyers to the Centuria Fort Lee area and the lifestyle within it.

Sales Booklet Front Cover

Sales Booklet Ins ide Spread

Sales Booklet Ins ide Spread

Sales Booklet Back Cover

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COLLATERAL

PointTVPoint TV is an Interactive television screen created for retail gas pumps. The television like screen played news, sports, weather, and advertising for gasoline customers while they pump their own fuel. Our task was to create a corporate brochure that illustrated what PointTV is and how it works.

Tr i-Fold Front Cover

Tr i-Fold Folder ins ide with r ight hand col latera l pocket

Tr i-Fold Folder Ins ide and Back Cover

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COLLATERAL

Stratland HomesStratland Homes is a nationwide real estate developer of single family homes, condominiums, and town homes. This nationwide development folder was created to hold residential sales collateral for each Stratland Homes project.

Tr i -Fold Folder Front Cover

Tr i-Fold Folder Ins ide

Tr i-Fold Folder Ins ide Page and Back Cover

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COLLATERAL

Whiteweld PressThe Whiteweld Press is a quarterly internal newsletter outlining accomplishments within Whiteweld & Group of Companies.

Newslet ter Front Cover

Newslet ter Ins ide Spread

Newslet ter Ins ide Spread

Newslet ter Back Cover

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TRADE SHOW

PointTVPoint TV is an Interactive television screen created for retail gas pumps. The television like screen played news, sports, weather, and advertising for gasoline customers while they pump their own fuel. This trade show booth was created to show what PointTV is and how it works

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SALES CENTER

Wellington GreeneStratland Homes Wellington Green is a luxurious condominium community located in scenic Port Chester, New York. The Wellington Greene Sales Center shows potential home buyers what is available to them by offering them floor plans, area maps, and location history.

Wel l ington Greene Sales Center

Wel l ington Greene Sales Center