Plagiarism in UK law schools: policies, procedures and penaltiesWeb accessibility review

Become part of the conversation – build communities of interest

Most people give 30 to 40 seconds on a site

Digital natives are a 24/7 generation who want mobile information

The Digital Landscape

• Digital natives (gen Y) give eight seconds

• Generation Z give two seconds

• It’s all about attention spans

The Digital Landscape

Alice Taylor, Commissioning Editor, Education, Channel 4 Television

“For content creators, artists, creatives, we often do more of what we

used to do. It often works, why change it too much? But one change is

determining whether the art is likely to spread and be recognised: is

what we’re making today internet-native?”

People have two filters when sorting information:

Younger generation are much more responsive to visual and audio information

• Something they’re interested in

• Something they need

Don’t be a Digital Ghost Town

Resource delivery strengths

• Resources are contained on a UKCLE mini site with the SEF /resources/plagiarism/index.html URL

• Google Scholar and DMOZ.org registered (open source directory which feeds Google, Yahoo and MSN)

• HTML nature of resource increases chances of organic search engine and minimises potential browser issues

• Page anchors used to navigate document

• Resource title is rich in keywords i.e. plagiarism; law schools; policies; procedures; penalties

Suggested areas of improvement

Lack of meta description

• Non relevant meta name MSSmartTagsPreventParsing

• Lack of meta description and keywords

<meta name="keywords" content=“food education; cooking; practical sessions; design and technology; accredited; trainer; food; specialist; healthy schools; QCA scheme of work; Eatwell plate; whole school food policy" />

<meta name="description" content="Primary Food in Schools is a professional development programme for primary teachers that will support the development of food education and cooking in your school." />

Lack of meta description - keywords

<meta name="keywords" content=“plagiarism; university plagiarism; jisc plagiarism; what is plagiarism; types of plagiarism; penalties for plagiarism; plagiarism penalties; plagiarism policy; plagiarism detection; plagiarism prevention;law schools; plagiarism detectors; plagiarism detector; plagiarism tools" />

Meta description<meta name="description" content=”Final report of the UKCLE funded project onacademic misconduct in legal education" />

Support the broad to narrow search trends, make keywords as specific as possible and include geo tags

What captures the click?

• The exact query in the title and description• Product information• Trusted sources of information• Trusted brand names and vendors• Trusted URL’s

Lack of meta description - Tagcloud

TAGCLOUD

plagiarism, university plagiarism, jisc plagiarism

what is plagiarism, types of plagiarism,

penalties for plagiarism, plagiarism

penalties; plagiarism policy; plagiarism

penalties; plagiarism detection; plagiarism prevention; law schools; plagiarism detectors;

plagiarism detector; plagiarism tools

Enables students and teachers to express opinions

on resource and discuss content

IBM Beehive – social network site for IBM employees to discuss company ideas, policies and build internal relationships

Student / teacher on-site interaction

Delivery

Offer PDF newsletter or PDF download

HTML or plain text email

RSS feedsIncluding CrossRef working groups ‘Best practice recommendations for scholarlypublishers producing RSS feeds’. http://www.crossref.org/

E-zines

Delivery

Create handheld friendly version - microformat

There are currently a total of 7.4 million mobile internet users in the UK, (12% of all mobile phone users)

Tim Barber, Continental Research

During 2006–2007 the number of page views from mobile devices went up by 16%.

Mobile Data Association

Information Formats

Currently, the resource features multiple

statistics, sometimes three figures to

a sentence

twitter

Recap - possible changes to resource delivery

• Lack of meta description and keywords, add a tagcloud?

• Inability for students to communicate or comment – become part of the topic discussion

• Information format is text heavy, offer alternate delivery method – offer downloadable, branded PDF?

• Handheld friendly version

• Podcast version

• LinkedIn

• Register on further academic search engines e.g. www.academicindex.net

Arriving technologies

Web 3.0

• Semantics• Topic maps • Microformats• Natural Language Search• Data Mining• Machine learning • Recommendation agents

Conversational Systems

Google Wave

Twine

Thank you for your time