Paul Laherty Copyright 2011 P ERSONAL B RANDING & Y OUR D IGITAL F OOTPRINT Paul Laherty.
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Transcript of Paul Laherty Copyright 2011 P ERSONAL B RANDING & Y OUR D IGITAL F OOTPRINT Paul Laherty.
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Paul Laherty Copyright 2011
PERSONAL BRANDING &YOUR DIGITAL FOOTPRINT
Paul Laherty
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Paul Laherty Copyright 2011
THE PAOMNNEHAL PWEOR OF THE HUMAN MIND. AOCCDRNIG TO RSCHEEARCH AT CMABRIGDE UINERVTISY, IT DEOSN’T MTTAER IN WHAT ORDER THE LTTEERS IN A WROD ARE, THE OLNY IPRMOATNT TNIHG IS TAHT THE FRSIT AND LSAT LTTEER BE IN THE RGHIT PCLAE. THE RSET CAN BE A TAOTL MSES AND YOU CAN SLITL RAED IT WOUTHIT PORBELM. TIHS IS BCUSEAE THE HMUAN MNID DEOS NOT RAED ERVEY LTETER BY ISTLEF, BUT THE WORD AS A WLOHE. WHO SIAD SEPLLNIG MTATRES?
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Paul Laherty Copyright 2011
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Paul Laherty Copyright 2011
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Paul Laherty Copyright 2011
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Everything Is Impossible Until Someone Does It
Paul Laherty Copyright 2011
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Paul Laherty Copyright 2011
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Paul Laherty Copyright 2011
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DIGITAL REACH
• Facebook• Twitter• Instagram• Vine• Linkedin• Blogs• Speaking• Articles• Interviews• Boards
• Shared updates• Engage others• Share articles• Share original content• Publicize activities• Promote activities• Self-nominations• Committee selection• Run for election
Paul Laherty Copyright 2011
EF
FO
RT
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SHARE YOUR GOALS
Paul Laherty Copyright 2011
Your effort 100 People0%
20%
40%
60%
80%
100%
120%
Passive Help
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Paul Laherty Copyright 2011
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CONNECTION “QUALITY” MATTERS
• Connect with “connected” people.• Join the biggest groups.• Form distant connections.
Paul Laherty Copyright 2011
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Paul Laherty Copyright 2011
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Paul Laherty Copyright 2011
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DISCUSSION• Are there specific reasons you would accept or decline a
linkedin request?• If you personalize requests - is there an approach that
seems to work better than others you've tried?• What etiquette rules should new users follow?• What are Linkedin’s most surprising benefits?• For Direct members - If you accept requests to connect
from Allied members, what conditions must be met?• For Allied members - How do you decide when to send a
connection request to a Direct member? How do you feel if they don't action your request?
• For Direct members - What situations or requests turn you off immediately?
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Blogging
Direct Benefits:• Content for speeches• Content for books• Cost effective promotion
mechanism• Control your brand• Establish expertise
Leads to:• Consulting
– Expert networks• GLG• Cognolink• Alphasights
– Short engagements
• Boards• Career change
Paul Laherty Copyright 2011
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Wordpress Site Statistics
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Paul Laherty Copyright 2011
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Paul Laherty Copyright 2014