Pasali Style Manual

________________________________________________________________________________________________________ PASALI Philippines Style Manual

PASALI Philippines Foundation, Inc.

STYLE MANUAL


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Introduction

A brand makes an organization unique and creates

value for the organization’s customers. though a brand

essentially begins as the organization’s name, logo, and

tagline. Consistent use of PASALI Philippines Foundation Inc. logo is a vital factor in building and sustaining our strong

brand.

PASALI developed this Style manual to help establish and

implement effective branding to recognize organizational identity, product and services.

The purpose of this guide is to specify the rules to follow

in order to present a unified voice in all communications.

These guidelines will be applied to all PASALI internal and

external communications.

Organizational Identity

Name

The organization should be referred to as “PASALI Philippines Foundation,

Inc.” in all standards, guidelines and reports. The word “PASALI” stands for

Philippines Association of sea-based workers for Saving, Loans, and

Initiatives. Therefore all letters should always written in capital form. Correct: Incorrect:

PASALI pasali Pasali

Address

The address of the organization should always appear:

PASALI Philippines Foundation Inc. Subiyah Bldg. Fil-am Avenue, Purok 11-C,

Barangay Fatima, General Santos City, Philippines

9500

Address and zip code are 25% smaller

compare to the Name of the

Organization


Contacts

PASALI style for listing contact information is as follows:

Website: pasaliphilippines.org

Email: [email protected]

Tel No: (083) 303-5274

Logo

.s

Sizes Height(H) Width(W)

A4 0.70” 2.04”

Short -do- -do-

Legal -do- -do-

On shirt 1.25 3.33

H

W

Proportion of the Logo @ 100% x 100% scale(minimum)

Logo proportion

Proportions of the logo must never be altered. Do not

stretch or deform the logo in

any manner. Do not change

the aspect ratio of the logo by dragging the corners of

the picture window box. The

logo must be proportionally

enlarged only and not stretched, compressed, or modified.


Logo - Background Control

The Logo should be important

wherever it appears. Always

ensure that there is sufficient

contrast between the logo and the background.

The preferred background for

the logo is white. In some cases, it’s necessary to use the

logo over a photograph or an

illustration.

In these cases, it’s extremely

important to ensure the visibility

of all logo elements. Remember,

visibility is the goal. Use of the logo is allowed only where there

is sufficient contrast between all

the elements.

The following are representation

of the Logo on different suggested background.


Minimum Clear Space

It is important that the PASALI logo is the most

legible and clearly visible element in any graphic piece. Pay particular attention to allow a minimum

amount of space surrounding the logo. Do not

compromise the readability of the logo by using

it on backgrounds that compete with it visually. Never place anything on the logo. Never alter the

logo. Never add your own tagline.

Minimum Size The minimum size for using the logo: The vertical

height of the name should never be less than

0.5 x 1.33 inch proportion.

Resolution

The resolution of the PASALI Logo for all

printed collateral should be at least 300 dots per inch (dpi) to avoid blurriness.

Logo Colors

Color Code R G B

0033ff 0 51 255

33cc00 51 204 0

ffff33 255 255 51


Incorrect Logo Usage

Inconsistent presentation of the Logo compromises our identity. Therefore,

it is important to follow these guidelines

to ensure a consistent look across in all

applications and materials.

A. Do not reconfigure or rearrange the

elements within the Logo; do not

change the spacing between

elements.

B. Make sure that no trademark

Symbols are missing.

C. Do not stretch or compress the Logo.

ff0000 255 0 0

434343 67 67 67


D. Do not add to or delete any element

to the Logo.

Typography

For large amounts of text in standards and guidelines, PASALI uses Verdana.

For large amounts of text in Communication materials and in

internal and external communications, Calibri body fonts including

Arial and Tahoma are acceptable. Example:

PASALI Style Manual 123596qb@# (verdana)

PASALI Style Manual 123596qb@# (tahoma) PASALI Style Manual 123596qb@# (arial) PASALI Style Manual 123596qb@# (calibri body)

For Print Use verdana for body copy. Use Tahoma or

Arial for titles, subtitles, and captions.

For Microsoft PowerPoint Use Arial or Tahoma for titles and body copy.

For Microsoft Word

Use Verdana, Arial, Calibri body for titles and for body copy. dddd

For Microsoft Excel Use Calibri body or Tahoma for titles and for body copy.

Suggested Taglines font style

Use California FB or Goudy Old Style


Example: Organizational Style Mq12anual (california FB)

Organizational Style Mq12anual (Goudy Old Style)

Letterhead

Letterhead is

composed of Logo

and a Footer.

Logo is place at the upper left corner of

the paper. Logo

should be place

0.50 inch away

from the edge, on both sides.

Footer is where

address and

Telephone Number are place and uses Tahoma at 7 pts.

S A M P L E

0.50 INCH

Logo placement


Presentation

- A PASALI Powerpoint presentation template is available.

Powerpoint General Standard

• Use Arial or Tahoma , 24 to 26 points for

titles and 20 to 24 points for body.

0.5

0 I

NCH


• Never cover the PASALI logo and tagline with text or images.

• Never modify, deform, or add anything to the PASALI logo.

• Keep the sizes of titles, subtitles, and body text consistent throughout your presentation.

• Limit the number of words on a page.

• Limit your graphics (photos) to one to four per page.

• AVOID ALL CAPS—THEY ARE HARD TO READ. • Italics can be hard to read, so use carefully.

• Keep images and graphic treatments simple.

• Limit use of transitions between slides, and if you use

a transition, keep the same transition throughout your presentation. Multiple transitions can be distracting.

Pasali Style Manual

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