Print media analysis – November 2013

Construction companies and Educational Institutes are the top spenders. Unlikely TV Mobile Operators are at 12th Position.

In Magazines Shampoo and Beauty Creams Category is at the top. In Shampoo PANTENE and in Beauty creams category GOLDEN PEARL CREAM is the top spender.

GULBERG ISLAMABAD advertised in almost all leading newspapers with half page size on prime positions.

P&G is the top spender in Magazines with its three Products, Pantene, Head & Shoulders and Always nearly in all major its advertised. Coslab is 2nd highest spender with its products Care

Cream and Care Lotion.

GULBERG GREEN as a brand is also at the top. No any Mobile Operator in top 20 Brands

Pantene is the top spender in Magazines and Care Lotion is runner up.

Graph is based on Spend / revenue

Akhbar-e-jahan has a huge advertising share in Magazines, because Akhbar-e-jahan and Family published weekly and others are Monthly. She is in 2nd positions due to huge advert clutter in the

Magazine.

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Analysis are based on spend. Front page is most favorite position of Advertisers. Almost 50% advertising budgets inside and 2% goes to Panels.

SUNDAY is a highest advertised day and Wednesday is at lowest end. Sunday is cluttered due to Builders and Educational Ads. Sunday Magazines also help to increase the Sunday budgets.

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