Partners in Action – State Social Media
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Partners in Action – State Social Media Jean O’Toole, Director of PR and Promotion Cindy Chan Phillips, RD – Director of Nutrition Education
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Partners in Action – State Social Media. Jean O’Toole, Director of PR and Promotion Cindy Chan Phillips, RD – Director of Nutrition Education. When we were kids…. A Cow said….”MOO!”. “Moo” goes Social!. What does that mean?. Millennials Age 13-34 Older Millennials Age 20-34 - PowerPoint PPT Presentation
Transcript of Partners in Action – State Social Media
Partners in Action – State Social Media
Jean O’Toole, Director of PR and PromotionCindy Chan Phillips, RD – Director of Nutrition
Education
When we were kids….
A Cow said….”MOO!”
“Moo” goes Social!
What does that mean?
New – Changing Target. MillennialsAge 13-34
Older MillennialsAge 20-34Food & Health Involved
Older Millennial ParentsAge 20-34Food & Health Involved
Why Millennials?
• Largest population cohort U.S. has ever seen: 86 million strong.
• Growing incomes: Spending power will significantly increase in coming years
• More mouths to feed: Spending on food will jump by $50 billion annually by 2020
• Chicken Nugget generation: Critical that existing chicken-focused mindset needs to be corrected.
The Millennial Generation: “Things aren’t perfect. I need Beef to be...”
SOURCE: Millennial Generation and Beef, Conversion, December 2011
Millennials use web for food-related queries.
Millennials are always connected.
18%
74%
6%2% 0% 1%
Which of the following foods do you PREFER the MOST to prepare and serve for your child/children?
(n = 506)
BEEF CHICKEN FISH/SEAFOOD PORK VEAL GAME
SOURCE: Millennial Parents and Beef, Conversion, November 2012
Millennial Parents Prefer Chicken for their Kids
What about…
Why Not Baby Boomers?
• Population will continue to contract: Falling below 20% of total U.S. population in next eight years.
• Incomes become fixed: Moving from peak earning years to retirement.
• Fewer mouths to feed: Household size shrinks.
• At-home food spending decreases: By $15 billion per year through 2020.
New York Beef Council
What are we doing Socially?
New York Beef Council Social Media
New York Beef Council Social Media
New York Beef Council Social Media
New York Beef Council Social Media
New York Beef Council Social Media
New York Beef Council Social Media
Website www.nybeef.org
Help New York Reach YOUR Consumers
Why We Want YOU
• Promote You and Promote Beef in New York• Source and Support• Advocates and Evangelists• Create Communities• Solve Problems• FUN
The Result is…
• Cultivate trust and credibility• Get people to talk about beef
How you can do it?
Engage with us (5 minutes)• Like New York Beef Council Facebook page• Comment on a post• Share a post
Promote your business (10 minutes)• Post news/pictures/specials• Examples: farmers market activity, freezer trade,
educate the public• Pictures of baby calves, cattle in the field, families
interacting with cattle, something personal
Adirondack Beef Company
Kinderhook Farm
Summary
• Comment, share with NY Beef Council Facebook• Help build the community• Keep beef in the conversation• Brag about beef, have FUN!
Make the Connection – with us and with your consumers!
Questions?• Jean O’Toole [email protected]
Twitter: @nybeefcoach
• Cindy Chan Phillips [email protected]: @nybeefnutrition
