Introduction –

oParle was set up in 1929 in the suburbs of Mumbai city, to manufacture sweets and toffees.

oAt that time market was dominated by famous international brands.

oIn 1939, Parle Products began manufacturing biscuits, in addition to sweets and toffees.

oParle Glucose and Parle Monaco were the first brands of biscuits to be introduced.

o which later went on to become leading names for great taste and quality.

Mission:

“Hindustan ki Taakat.” For over 80 years, parle G as been a part of the lives of ever Indian. From the snow capped mountains in the north to the sultry towns in south, from frenetic cities to laid back villages, parle g has nourished, strengthened and delighted millions.

Vision :

The vision of Parle is to concentrate on consumers taste and preferences. The Parle brand has grown from strength to strength ever since its inception. For fulfilling its vision they do every batch of biscuits and confectionaries are thoroughly checked by experts staff, using the most modern equipment hence ensuring the same perfect quality across the nation.  

Supply Chain Of Parle

Absorption of implied demand uncertainty

Supplier Manufacturer Retailor

Strategic fit of Parle

Parle-G has achieved its STRATEGIC FIT by

understanding customer taste, preferences along with low cost strategy and aligning it with supply chain strategy of more responsiveness.

Also, adopting innovation and producing wide variety of biscuits like,

Parle GMonacoKrackjackParle 20-20Hide and SeekMarie gold

Distribution Channel Network

Manufacturing unit of parle at various locations

Parle Depots

Wholesaler and Distributor

Procurement: Customers

Retailor

Manufacturing unitsHubliMumbaiBangaloreHaryanaBahadurgarhNeemranaRajastanUttaranchalDelhiKolkataAdditionally it has 11 manufacturing and 75

manufacturing units on contract

Warehouses of Parle-G in india

Design option for a distribution network

1. Distributor storage with carrier delivery

2. Manufacturer or Distributor Storage with Customer pickup

3. Retailer storage with customer pickup

Drivers of supply Chain InventoriesTransportationFacilities and handlingInformation

Design option for transportation network

Direct shipping with milk runs Direct shipping network

What Basis Parle will select C & F Agents…..? :-

oBased on the wide distribution network.

oAgents strong capital structure.

oMarket Experience.

oStrong relationship in b/w wholesalers and retailers.

oPrevious sales records.

o Name