Parent satisfaction measurment for abc school dummy report

Parent Satisfaction Measurement

For

ABC SchoolBy

MarketWay Consultancy

MarketWay ConsultancyYour way to successful business

Parent Satisfaction Measurement – Why?

Do you know how pleased are parents with your school's services or what attracted them in the first place?

Parent Satisfaction Measurement provides valuable information on parents' satisfaction with your school's academics, services, communications, school climate, expenditures, and admission and selection process.

Parent Satisfaction Measurement – MarketWay Approach

The experience that parents have with child’s school can be explored in various ways.

MarketWay’s unique model SSMART (Stakeholder Satisfaction Measurement And ReTention) is a unique methodology developed by MarketWay for Parent Satisfaction Measurement which provides not only Satisfaction Indices but also an Action Planning Grid for further improvements.

Parent Satisfaction Measurement – Indices

• Top of the mind satisfaction without going into minute details

Overall Satisfaction

• An attempt to know the parent’s intend to change child's school

Loyalty

• How likely is parent would recommend this school as a good place to learn to other parents?

Advocacy

∑ Ii

Si = Satisfaction score

Ii = Importance score

a = Attribute

n = Number of attributes

Parent Satisfaction Measurement – Indices (Contd…)

• A satisfaction over every attribute involving conscious mental activities such as thinking, understanding, learning, and remembering

Cognitive Satisfaction

Cognitive Satisfaction Index

(Satisfaction weighted by importance)

Other Indices

• Cognitive Satisfaction over Aspects• Top Important Attributes• Satisfaction over Top Important Attributes • Top Satisfaction Attributes• Importance over Top Satisfaction Attributes• Satisfaction over Important Attributes• Attribute-wise Satisfaction Scores• Top Box Attributes• Bottom Box Attributes• Strategy Planning Grid

Parent Satisfaction Measurement – Indices (Contd…)

To understand parents satisfaction level of

ABC School

This report can be subdivided into various segments like School location, class, etc. to get further deep understanding.

Dummy Report

Parent Satisfaction Measurement – Process Flow

Dummy Report

30 attributes were grouped into following broad ‘aspects’ for convenience in analysis and presentation of findings. Aspects:

Aspects

Dummy Report

Aspect Count of Attributes

Parent Engagement 12Physical environment and material at the school 7Student Engagement 6Communication 5Total Attributes 30

Code Attribute Aspect

1 My child is given opportunities to demonstrate his or her learning in a number of ways Student Engagement

2 The level of difficulty of my child’s homework is appropriate for him/her Student Engagement

3 Child engages in fun activities that are unrelated to schoolwork Student Engagement

4 Child engages in out of school activities which are educational Student Engagement

5 Educational technology is used effectively to enhance my child’s learning Student Engagement

6 Extra curricular activities that matches to my/ our child's interest Student Engagement

7 Communication by school to me/us about my/our child's development Communication

8 Availability of proper communication tool for me/ us to inform the school about my/our child's development Communication

9 Frequent communication between home and school Communication

10 Meeting in person with teachers at your child's school Communication

Attributes

Dummy Report

Dummy Report

Attributes


11 Quick set up of meeting with the school administration Communication

12 Interest of teachers for my/our points of view about my/our child's learning and development Parent Engagement

13 Opportunity to discuss teaching techniques with teachers Parent Engagement

14 Opportunities for me/ us to influence the learning offered to the child Parent Engagement

15 The manner in which you are met when you need to enquire at the school Parent Engagement

16 Frequent parent-teacher meetings/ development meetings Parent Engagement

17 Access for me to teaching materials (books etc.) that my child has at the school Parent Engagement

18 Involvement with a parent group(s) at your child's school Parent Engagement

19 Parent satisfaction surveys Parent Engagement

20 Implementation of parents suggestions Parent Engagement

Dummy Report

Attributes


21 Session for discussion about your child's school with other parents from the school Parent Engagement

22 Suggestions by contact teacher on how my/ our child shall be followed up with regards to learning and development Parent Engagement

23 Conversations with school about what child's class is learning at school Parent Engagement

24 The standard of the school building Physical environment and material at the school

25 The standard of the schoolyard and outdoor facilities Physical environment and material at the school

26 Availability of KG to PG education facility Physical environment and material at the school

27 Accurate transport timing Physical environment and material at the school

28 Disciplined transporters Physical environment and material at the school

29 Competitive fees structure Physical environment and material at the school

30 Certifications lik ISO Physical environment and material at the school

Overall Satisfaction, Loyalty, Advocacy

The overall satisfaction reflects overall perception of the respondents towards company. It includes aspects such as brand, image and emotions.

Dummy Report

Overall Satisfaction Loyalty Advocacy0

20

40

60

80

100

8062 67

ABC

Overall Satisfaction, Loyalty, Advocacy – Comparison with competition

The overall satisfaction reflects overall perception of the respondents towards company. It includes aspects such as brand, image and emotions.

Dummy Report

Overall Satisfaction Loyalty Advocacy0

20

40

60

80

100

8062 67

7965 67

ABC Competition

Overall Satisfaction and Cognitive Satisfaction

The Cognitive satisfaction includes reasoning and rational thinking. Higher advocacy and loyalty can be achieved by increasing the Cognitive satisfaction.

Dummy Report

Overall Satisfaction Cognitive Satisfaction0

20

40

60

80

100

80 72

ABC

Overall Satisfaction and Cognitive Satisfaction – Comparison with competition

The Cognitive satisfaction includes reasoning and rational thinking. Higher advocacy and loyalty can be achieved by increasing the Cognitive satisfaction.

Dummy Report

Overall Satisfaction Cognitive Satisfaction0

20

40

60

80

100

80 7279 78

ABC Competition

Aspect wise Cognitive Satisfaction

Dummy Report

Aspect is a set of attributes concern towards similar features/ characteristics

Customer Focus Business Practices Delivery Commercials Image0

20

40

60

80

100

73 75 71 74 70

ABC

Aspect wise Cognitive Satisfaction – Comparison with competition

Dummy Report

Aspect is a set of attributes concern towards similar features/ characteristics

Customer Focus Business Practices Delivery Commercials Image0

20

40

60

80

100

73 75 71 74 7076 78 70 76 73

ABC Competition

Ten most important attributes

Dummy Report

Meeting in person with teachers at your child's school

Disciplined transporters

Frequent communication between home and school

Accurate transport timing

Availability of proper communication tool for me/ us to inform the school about my/our child's development

Availability of KG to PG education facility

Opportunities for me/ us to influence the learning offered to the child

Conversations with school about what child's class is learning at school

Opportunity to discuss teaching techniques with teachers

Use of educational technology

95.4

95.4

94.8

94.8

93.2

93.2

92.3

92.0

90.0

90.0

Ten Most Importnant Attributes

Satisfaction over top important attributes











40

50

60

70

80

90

100

Satisfaction Index-ABC

Importance decreases clockwise from attribute ‘Meeting in person with teachers at your child's school’

Satisfaction over top important attributes – Comparison with competition











40

50

60

70

80

90

100

Satisfaction Index-ABC Satisfaction Index-Competition

Importance decreases clockwise from attribute ‘Meeting in person with teachers at your child's school’

Top ten cognitive satisfaction attributes

Dummy Report

Session for discussion about your child's school with other parents from the school

Suggestions by contact teacher on how my/ our child shall be followed up with regards to learning and development

Involvement with a parent group(s) at your child's school

Access for me to teaching materials (books etc.) that my child has at the school




Communication by school to me/us about my/our child's development

The standard of the schoolyard and outdoor facilities

Fun activities that are unrelated to schoolwork

83.8

83.7

83.3

82.9

82.7

82.7

82.0

81.6

81.6

81.3

Satisfaction decreases clockwise from attribute ‘Session for discussion about your child's school with other parents from the school’

Dummy Report

Importance over top cognitive satisfaction attributes

Session for discussion about your child's school with other parents from the school







Communication by school to me/us about my/our child's development

The standard of the schoolyard and outdoor facilities


40

50

60

70

80

90

100

Important Index

Code Attribute Marks out of 10

1 My child is given opportunities to demonstrate his or her learning in a number of ways 82

2 The level of difficulty of my child’s homework is appropriate for him/her 83

3 Child engages in fun activities that are unrelated to schoolwork 81

4 Child engages in out of school activities which are educational 80

5 Educational technology is used effectively to enhance my child’s learning 78

6 Extra curricular activities that matches to my/ our child's interest 78

7 Communication by school to me/us about my/our child's development 81

8 Availability of proper communication tool for me/ us to inform the school about my/our child's development 80

9 Frequent communication between home and school 79

10 Meeting in person with teachers at your child's school 77

Attributes

Dummy Report

Dummy Report

Attributes


11 Quick set up of meeting with the school administration 83

12 Interest of teachers for my/our points of view about my/our child's learning and development 83

13 Opportunity to discuss teaching techniques with teachers 81

14 Opportunities for me/ us to influence the learning offered to the child 79

15 The manner in which you are met when you need to enquire at the school 84

16 Frequent parent-teacher meetings/ development meetings 84

17 Access for me to teaching materials (books etc.) that my child has at the school 82

18 Involvement with a parent group(s) at your child's school 75

19 Parent satisfaction surveys 82

20 Implementation of parents suggestions 83

Dummy Report

Attributes


21 Session for discussion about your child's school with other parents from the school 83

22 Suggestions by contact teacher on how my/ our child shall be followed up with regards to learning and development 82

23 Conversations with school about what child's class is learning at school 79

24 The standard of the school building 81

25 The standard of the schoolyard and outdoor facilities 82

26 Availability of KG to PG education facility 85

27 Accurate transport timing 81

28 Disciplined transporters 78

29 Competitive fees structure 82

30 Certifications lik ISO 80

Top delight attributes

Dummy Report






53%

53%

52%

52%

52%

46%

46%

47%

47%

47%

1%

2%

1%

1%

0%

% Top Box % Middle Box % Bottom Box

Top dissatisfaction attributes

Dummy Report

The standard of the school building

Interest of teachers for my/our points of view about my/our child's learning and development

Certifications like ISO

Frequent parent-teacher meetings/ development meetings


44%

41%

41%

42%

47%

49%

53%

53%

53%

51%

7%

7%

7%

5%

3%

% Top Box % Middle Box % Bottom Box

Strategy Planning Grid

Dummy Report

75 76 77 78 79 80 81 82 83 84 85 86 8779

81

83

85

87

89

91

93

95

97

The standard of the school build-ing

Conversations with school about what child's class is learning at

school

Suggestions by contact teacher on how my/ our child shall be fol-lowed up with regards to learning

and development

Session for discussion about your child's school with other parents

from the school

Implementation of parents suggestions



Access for me to teaching mate-rials (books etc.) that my child

has at the schoolFrequent parent-teacher meetings/ development meetings

The manner in which you are met when you need to enquire at the

school

Opportunities for me/ us to in-fluence the learning offered to

the child


Interest of teachers for my/our points of view about my/our

child's learning and development

Quick set up of meeting with the school administration



Availability of proper communica-tion tool for me/ us to inform the school about my/our child's de-

velopment

Communication by school to me/us about my/our child's de-

velopment

Satisfaction Index (SI)

Inde

x of

Im

port

ance

(II

)

NOW

NEAR FUTURE NOT SO SOON

NEXT

Thank You !

For Details Contact

MarketWay ConsultancyM: +91-9820793948, +91-9833399622E: [email protected]:www.market-way.in

mailto:[email protected]

http://www.market-way.in/

Parent satisfaction measurment for abc school dummy report

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