Param Minhas | Meet Joe - Product/Sales Presentation

1

Meet Joe

Joe wants to be a Successful Ecommerce Seller But he faces a few problems ahead…

1

1

Ecommerce 101? Most sellers have no clue how to get started with Ecommerce

2

1- As a First Time Sellier

Get stuck when deciding Pricing and Have Poor Product Descriptions.

Description & Pricing ?

Have Products to sell but Don’t know what to sell and what earns them the most ?

What to Sell ?

Who are his Core customers and who is interested in his Products?

Where To Start?

Who does He sell to ?

First time Sellers Face Immediate Barriers

1

2- As an Experienced Seller

•  His Most Valuable Customers ? •  Where are his customers coming from ? •  Which Of his products perform better? •  His Most profitable products ( Which may

differ from his highest selling products) •  Other Key metrics

In order to grow his business and attract more customers, Joe must know

Find it difficult to grow and acquire customers

1

3- Sales Strategy

Does he need one? How exactly does it work?

Sales strategy ?

How to reach the top of his segment ?

How to Scale Effectively? How to reach the top ?

What data to use as the basis of his strategy

How to make one?

How to start scaling your operations & the toolshe requires to aid this.

With no clear Strategy – It Feels like a slow climb to the top

1

Competing with The Giants

Big Players Have big resources, How to compete with that with what you have?

How to Compete?

With so many sellers selling the same things, How to stand out from the crowd and offer a better experience

Chinks in the Armour? Brand Loyalty

Help sellers find niche verticals where they still have a chance to flourish and compete

Blue Oceans

How to play in the big leagues and level The field

Access to to what the big players are doing tight and what they aren’t doing right.

1

Meet Octo’s Seller Platform2.0

1

Automation

ML

WareHousing

Data Analysis

AI

Open Models

Integrations

“Octo-matic is an AI driven Analytics and Automation

Framework which is Open, Scalable and fits on top of your

existing architecture.”

Powered By OCTOMATIC®

Data Structuring

Pipelining

03 7

1

3

With Octo you can

Give your sellers A Personal Dashboard

Let Sellers Measure Their Success

1 9

Give your sellers

Detailed reports and analytics Which help consumer understand and win the market he operates in .

Help Sellers Predict Inventory, Sales , profit and Trends for a better management.

Data to Develop Strategy AI Based Predictive Suggestions

Help Sellers become best in their Class by providing a suite of Seller tools.

Resources to reach the Top Tools to know Their Audience

1

31

Benefits to Sellers

Personalization for sellers: proactive, Data driven recommendations to each and every flipkart seller

Personalization

Targeted approach Increases overall checkout and engagement .

More Sales

Automate Processes for a faster and more seamless Experience for Buyers

Automation

Suggested and Predictive Suggestions Bases on Analysis of other top Vendors .

Listing & Cataloguing

Consistent Experiences means Loyal Customers And Ultimately Customers Loyal to You

Build Loyalty Broaden the conversion Funnel and Generate Visibility through Promotions

Visibility A host of Best-in-class Seller tools which help Your store stand out from the crowd .

Seller Tools

10

1 11

Super Seller Joe

•  Loyalty •  Acquisition •  Behavioural

Segmentation •  Tags

•  Auto-Emails •  Brand Health •  Multi-Channel •  Campaign Optimizations

•  Determining Customer LTV

•  Revenue Forcasting •  Trend Analysis •  Product

Recommendations

•  Stock Updates •  Product Pricing •  Fulfillment Decisions •  Performance Reports

Power your sellers with Super-Analytics

1

Stop Paying for surface level tracking! Own an In-house Complete Enterprise Analytics suite

ANALYSE YOUR DATA : IN-HOUSE ANALYTICS

Own your Data! Schematize your data so it is ready to be plugged into higher aiml arch. Keep all data on your own servers,

STRUCTURE & STORE YOUR DATA : WAREHOUSING & SCHEMING

Your own in-house Segment. Send and receive data to numerous marketing and analytics suites

SEND & COLLECT DATA : DATA BEACON

Automatic reports, Automated Notifications, Intelligent news feeds and much more.

MAKE DATA WORK FOR YOU : AUTOMATION & ML

12

How it works

1

Octo – Applications

Use Your own Data and Intelligence to

Drive results

Predictive Analysis •  Predicting consumer Behaviour •  Predicting consumer Purchases

Managing Supply Chain •  Supply chain intelligence •  Real time communication between different stakeholder

Personalization •  Provide proactive data driven

recommendations to every seller on your platform

•  Increase ROI by up-to 10 times.

Customer Experience •  Analyze Buying Patterns •  Seamless Checkout •  Optimized customer Calls

Pricing •  Real time pricing of millions of SKU’S •  Personalized Pricing alerts for every

vendor.

13

Brand loyalty & Retention •  Supply chain intelligence •  Real time communication between different stakeholder

1 14

Benefits of Octo + Flipkart

Completely Open source and Built from the ground up for scale.

Scalability

Increase your Retention and Engagement and Drive revenue.

Revenue

Own Your Data And use it as a a strategic advantage

Ownership

Modular Architecture; Can Use what you need and easily Upgrade the capabilities as and when required .

Flexibility

Save thousands of dollars of monthly spent on 3rd party software

Low Cost

Keep all your data at a centralized, secure location and use octo to heal and fix anomalies.

Data Protection & Self Healing

Why Octo ?

15

1

Octo Modules

•  Loyalty •  Acquisition •  Behavioural

Segmentation •  Tags

Praesent commodo cursus magna, vel scelerisque nisl consectetur et.

•  Shelf Space Optimisations

•  Product Pricing •  Store Location •  Decisions

16

•  Segment of one •  Brand Health •  Multi-Channel •  Campaign Optimizations

•  Detecting Fraudulent Activity

•  Schematizing Raw Data

•  Detecting Store theft



Recommendations

•  Inventory Planning •  Demand Forecasting •  Product Flow

Optimisation

1

Metrics you Can Track

Visitors

Views

Referrals

Bounce

Keywords

17

Items in virtual cart

Customers Past Purchases

Items Liked & Rated

Items in Virtual Shopping carts

Web Operational Exit/Churn

Bounce Rate

Page Analysis

Session Length

Mouse Tracking

Keywords

Revenue

Frequency

Demand

Logistical analytics

Anticipation Tracking

Transactional

Engagement & Conversion

Analytics Your Business Can Measure With Octo

18

1

•  Arrange the homepage according to buyer History

•  Measure the increase and difference

•  Session metrics- Increase in number of visits

•  Search Analytics •  Different Flow from Search •  Cart conversion

19

Buyer Analytics

Analytics For Home Page Analytics For Search Product Recommendations

•  Hybrid Systems- Mix of content, collaborative and AI filtering

•  Consumer analysis to give unique highly personalised recommendations.



Recommendations

Analytics Of Buyers

•  Smart Onboarding •  Auto-Engage Mails •  Personalized Journey •  Assisted servicing

Customer Success

1

Seller Analytics

•  Suggested Assortments •  Highest Selling Units •  Vendor listings •  Funnel Analysis

Praesent commodo cursus magna, vel scelerisque nisl consectetur et.

•  Stock Updates •  Product Pricing •  Fulfillment Decisions •  Performance Reports

20

•  Categorizations •  Seller Health •  Recommendations of

best practices. •  Trust Analysis

•  Detecting Fraudulent Activity

•  Detecting process Errors

•  Detecting Store theft

•  Inventory Planning •  Demand Forecasting •  Product Flow

Optimisation

•  Data Driven Recommendations

•  Business Reports •  Behavioral

Segmentation

1

Supply Chain Analytics

•  Re-StockAlerts •  AI based Fulfillment

Decisions •  SKU Level Forecasting

•  Shortest to delivery Analysis

•  Shipping Analytics •  Tracking •  Logistical Decisions

21

•  Crawl Public Wishlists •  Analyze Trends •  Pre-Order & History •  User Optimizations



Recommendations

1

•  Credit Card Score •  Billing and Shipping Info •  History and Behaviour

•  High Ticket Items •  Theft analysis •  Prediction and Anomaly

Detection

22

Trust Analytics

Credit Card Analytics Warehouse Thefts

•  Detect Fraudulent Accounts •  Block Fraudulent Accounts. •  Detect Fake/Duplicate

Sellers •  Maintain Internal Scores

Fraud Detection •  Product Category

Management •  Experience aligned with

Category

Product Health Management

1

Key Numbers

26%

29% Sales through Recommendations -

Amazon

29

86%

86% Companies Don’t use structured data as a

resource.

92%

92% Buyers Prefer Personalization in some

form or the other

23

Architecture Behind Octo

24

1

TECH

27

•  OAuth2.0: Add easily an OAuth2.0 authentication to your APIs. •  Logging: Log requests and responses to your system over HTTP, TCP, UDP or to disk. •  JWT: Verify and authenticate JSON Web Tokens. •  HMAC: Add HMAC Authentication to your APIs. •  ACL: Access Control for your API Consumers. •  IP-restriction: Whitelist or blacklist IPs that can make requests. •  Response-Rate-Limiting: Rate limiting based on custom response header value. •  API Analytics: Visualize, Inspect and Monitor API traffic. •  Loggly Integration: Push your traffic data through your Loggly account. •  DataDog Integration: Easy Data monitoring through DataDog. DevOps will love it! •  Runscope Integration: Test and Monitor your APIs. •  Syslog: Logging to System log. •  SSL: Setup a Specific SSL Certificate for an underlying service or API. •  Monitoring: Live monitoring provides key load and performance server metrics. •  Authentication: Manage consumer credentials query string and header tokens. •  Rate-limiting: Block and throttle requests based on IP, authentication or body size. •  Transformations: Add, remove or manipulate HTTP requests and responses. •  CORS: Enable cross-origin requests to your APIs that would otherwise be blocked. •  Anything: Need custom functionality? Extend Octo with your own Lua plugins!

Extendable architecture for adding functionality to Octo and APIs.

1

Thank you!

Mail us on [email protected]

28

Param Minhas | Meet Joe - Product/Sales Presentation

Internet

Transcript of Param Minhas | Meet Joe - Product/Sales Presentation