Parallels Automation for Hosted Exchange Carrier Grade Automation and Billing Solution for Hosted...

Parallels Automation for Hosted ExchangeCarrier Grade Automation and Billing Solution for Hosted Exchange

Jan Lekszycki2nd Hosting Community Event23.04.2008

Parallels Automation

Agenda

• About Parallels• Market for Business Class Email• Business Case for Hosted Exchange• Parallels Automation Compliments Microsoft HMC• Parallels Automation Features• Parallels Automation Deployment• Customer Testimonials

Jan 2008 Parallels Automation for Exchange2

Parallels at a Glance

• Strong Foundation• Founded at the end of 1999

• 900+ Employees worldwide

• 500+ Partners, incl. Microsoft, Apple, Intel, AMD, Dell, HP & IBM

• Proven Track Record• Powering more than 1 Million Servers and Desktops

• Serving more than 10 Million End Customers in 125 Countries

• 27 Awards in the last 12 months

• Market Leadership• #1 in Desktop Virtualization (Parallels Desktop for Mac)

• #1 in OS-level Virtualization (Parallels Virtuozzo Containers)

• #1 in Server Automation Control Panels (Plesk Control Panel)


Parallels Hosting Momentum


• Serving Web Hosting Industry since 1999• Over 10,000 service providers as customers, with over 550 certified hosting partners

4

• Global “market” leader in hosting automation and virtualization software

• Over 200,000 servers powered by Parallels control panels

• Over 700,000 VEs deployed

• Over 17,000 Virtuozzo physical servers

• Over 10 million active sites/domains

• Over 50 million mailboxes


Agenda



Hosted Exchange Market

• SMB Market Size – 36 million mailboxes*• 40M small businesses (<25 users)• 670K medium businesses (<100 employees)• Total employees = 520M worldwide• 7% require business class email

• Retail price: $8 - $12 per mailbox per month• charge $2-4 / month extra for additional storage, etc.• charge $10 / month extra for mobile access


* Source: Microsoft – based on data from Radicati Group

Hosted Exchange Market

Service Provider Mailbox Size Monthly Price

Intermedia 200Mb $10

IceWeb 200Mb $10

1&1 1Gb $8*

Mail2Web 500Mb $9 - 12

ExchangeMyMail 200Mb $10

ASP-One 200Mb $10


* $7 plus domain and setup fees

Hosted Exchange with Wireless Access

Company Pricing(requires hosted Exchange mailbox)

Notes

• $10/month BES ($40 setup)• $20/month Goodlink ($20 setup) For wireless access, the customer

must also purchase:

- Wireless handheld device ($200)

- Hosted Exchange mailbox ($9-11/month)

- Wireless data plan ($35-50/month)

• $10/month BES ($50 setup)• $20/month Goodlink ($30 setup)


• $10/month BES (setup?)• $20/month Goodlink (setup?)


• No pricing – call only – targeting large customers

• No pricing – call only – targeting large customers



Agenda



Why Do Businesses Purchase Hosted Exchange?

• Less expensive than deploying an in house solution• Easier to maintain than an in house solution

• No patching and maintaining software

• More reliable than a “server in a closet”• Provides more features than POP mail

• Shared calendar and contacts• Distribution lists• Secure remote access• Mobile access

• Control panels for simplified management• Parallels automation allows department and end user control of

tasks that are normally delegated to an IT administrator


ROI of Hosted versus In-House Exchange

• Businesses with fewer than 1,400 users should consider a hosted version of Exchange


Assumptions:- Hosting- $10 / mailbox per month- No discounts for large accounts- No BlackBerry or mobile costs- In-House- Hardware is NOT redundant- 40 hours installation for initial setup- 1 extra tech ($70K) for each 500 users

for in-house- No BlackBerry or mobile costs

Cost of Hosted Versus In-House Exchange(3 years)

$0

$100,000

$200,000

$300,000

$400,000

$500,000

$600,000

$700,000

$800,000

$900,000

$1,000,000

50

15

0

25

0

35

0

45

0

55

0

65

0

75

0

85

0

95

0

10

50

11

50

12

50

13

50

14

50

15

50

16

50

17

50

18

50

19

50

Hosted In House

Full spreadsheet with provider and customer ROI calculation is available upon request and approval.


Agenda



Complementary to Microsoft HMC

• Exchange with HMC:– Multi-tenant architecture

– Scalability

– Reporting and monitoring

• Parallels delivers a complete offering: – Storefront integration with domain registration

– Automated ordering and provisioning

– Customer self management - control panels

– Billing and service plan management

– Resource reporting and tracking

– Reseller capabilities and control panels


Feature: Wireless Access to Your Exchange Server


Exchange Server- Email- Calendar- Contacts- Tasks- Files

Treo, Symbian, or other handheld device

Windows Pocket PC or Windows Smartphone

BlackBerry devices

Access to Exchange Server:• Push Technology – automatically delivers email to your handheld inbox• User Synchronization – delivers email on demand using send/receive• Outlook Web Access – allows users to view email using mobile browser

Account provisioning and control panels for wireless services.


Agenda



Feature: Mailbox Level Storage Control

• End user administrators assign storage and view utilization at the mailbox level


Feature: List, Folder, and Contact Management

• Create lists, aliases, and shared contacts from the control panel• Automatic creation of GAL based on users in organizational unit


Feature: Exchange Store Management

• Service providers create and manage features on their Exchange servers


Feature: Customer Upselling

One platform supports all services

1. Upgrade from Plan to Plan Upgrade Center in Customer Control Panel

2. Buy Additional ResourcesInside of the same service: disk space, traffic, IPs, mailboxes

3. Buy Additional Applications Application Vault in Customer Control Panel

4. Buy Additional Services Upgrade Center in Customer Control Panel

5. Buy Marketing Services


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3

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• Mechanism for up-sell is integrated into the provider and customer tools• Upsell process is very simple and intuitive for the customer

Features: Included with Parallels Automation

• The following key features are included in a PEM deployment, but are not Exchange Specific• Integrated storefront with domain registration• Automated provisioning through MPS with custom “providers” to

accomplish more than MPS alone• Billing support

• Integrated payment gateways• Service plan creation and management

• Customizable workflow for ordering and renewals• Customer web-based self-service and support• Support for HMC 4.0 advanced features

• Exchange 2007 with unified messaging• SharePoint 3.0 with advanced templates

• Automated customer notifications• Service ending• Resource shortfall• Provisioning status

• Marketing and integrated sales campaigns



Agenda



Deployment Options for Exchange 2007 with HMC 4.0

• Deployment 1: Entry Level• 9 servers, approximately 1,000 mailboxes• Issues: non-redundant architecture, upgrade path

• Deployment 2: Standard Hosted Exchange Deployment• 14 servers, approximately 5,000 mailboxes• Provides redundancy and upgrade path

• Deployment 3: Carrier Hosted Exchange Deployment• 20 servers, approximately 20,000 mailboxes• Fully redundant


Architecture Diagram – Standard Level

• 14 server deployment• 2 Exchange front end servers• 2 Exchange back end servers• 2 Exchange edge servers• 2 DNS servers• 2 Active Directory servers• 1 Provisioning server• 1 PAS front end server• 2 PAS back end severs

• 3 optional servers• 1 BlackBerry messaging server• 1 SharePoint front-end server• 1 SharePoint back-end server

• Capacities• 5,000 mailboxes• 500 BlackBerry users

• Fully redundant and scalable


Exchange Front-End

Exchange Back-End

External DNS

Active Directory

PEM OSS/BSS Front-End

PEM OSS/BSS Back-End

Back Network

PEMOSSCP01PEMDNS01

Provisioning Back-End

PEMDNS02

PEMAD01

PEMOSSSYS01 PEMBSSSYS01PEMMPS01

Edge Network

Front Network

Boundary Network

Internet

Roles:HT, CAS, UM

Roles:MBX, OAB

PEMEXMBX01, PEMEXMBX02(CCR Cluster) Mail Store Public Store OAB PEMAD02

PEMEXCAS01, PEMEXCAS02(Load Balanced) Outlook, OWA ActiveSync POP3, IMAP, SMTP OVA

Exchange Edge

Roles:EDGE

PEMEXEDGE01, PEMEXEDGE02(Load Balanced) SMTP (Spam/Virus Filtering)

Architecture Diagram – Carrier Level

• 20 server deployment• 4 Exchange front end servers• 6 Exchange back end servers• 2 Exchange edge servers• 2 DNS servers• 2 Active Directory servers• 1 Provisioning server• 1 PAS front end server• 2 PAS back end severs

• 3 optional servers• 1 BlackBerry messaging server• 1 SharePoint front-end server• 1 SharePoint back-end server

• Capacities• 20,000 mailboxes• 500 BlackBerry users

• Fully redundant and scalable


Exchange Front-End

Exchange Back-End

External DNS PEM OSS/BSS Front-End

PEM OSS/BSS Back-End

Back Network

PEMOSSCP01PEMDNS01

Provisioning Back-End

PEMDNS02

PEMOSSSYS01 PEMBSSSYS01PEMMPS01

Edge Network

Front Network

Exchange Edge

Boundary Network

Internet

Roles:CAS,UM

Roles:EDGE

Roles:MBX,OAB

PEMEXMBX01..06(3 CCR Clusters) Mail Store Public Store OAB

PEMEXEDGE01, PEMEXEDGE02(Load Balanced) SMTP (Spam/Virus Filtering)

PEMEXCAS01..02(Load Balanced) Outlook, OWA ActiveSync POP3, IMAP OVA

Roles:HT

PEMEXHUB01..02(Load Balanced) SMTP for POP3 and IMAP Clients

Active Directory

PEMAD01

PEMAD02

Parallels Expert Services

Included in Parallels Automation for Exchange contracts:

• System Installation • Parallels supports deployment of operating environment• Process => Purchase servers, install operating systems, complete

pre-installation checklist, and turn over the project to Parallels

• System Configuration• Customize storefront• Customize service plans• Brand control panels

• One week of remote installation and configuration is included, additional support can be purchased in one week increments



Agenda



Customer Success Story

“The Parallels System Automation

control panel is by far the best

control panel we have used or

investigated. Our customers all

love the control panel, it is well

thought out, and easy to navigate –

even for novices. We get many

compliments and referrals because

of the control panel.”

Dave GrantzExchangeMyMail


Business Challenge:

Launch Hosted Exchange 2003 with mobile services and the ability to upgrade to 2007 and integrate with third party solutions.

Parallels Provided:

Parallels provided planning, marketing, and deployment expertise to help EMM launch Hosted Exchange and SharePoint.

After the initial launch, Parallels automated support for BlackBerry and Goodlink, and helped ExchangeMyMail upgrade to Exchange 2007. Parallels also provided integration with archiving, anti-virus, and anti-spam platforms.


“Several solutions we investigated

were simply enhanced versions of

Microsoft’s toolkit. Parallels

Automation was the only solution

which delivered an integrated

package with a storefront, control

panels, billing software, and

business logic.

The days of manual mailbox

provisioning have gone by the

wayside. Service providers and

ISPs that provision accounts

manually will not be able to grow

and scale their business."

James Bond

CTO, IceWEB


Business Challenge:

IceWEB wanted to offer IceMAIL through major electronics retail stores without running into capacity contraints.

Parallels Provided:

Parallels provided a single integrated system with an online storefront, billing system, customer control panels, and fraud management.

IceWEB customized Parallels Automation to deliver a branded storefront and unique ordering process from both the Internet and store sales representatives. The billing system was modified to charge for items such as mailing an Outlook DVD.


“Due to the structure of our 555

days free hosting offer, it was

important for us to have everything

automated to maintain low

administration costs. It would have

taken us years and many times the

investment to implement the

solution internally with a fraction

of the features that PAS supports."

Jochen Berger

CTO and Founder, Intergenia


Business Challenge:

Deliver new product offerings. Keys to success involved rapid deployment and cost containment.

Parallels Provided:

Parallels helped Intergenia launch a unique shared hosting solution – 39 days after project inception. Within a few months, Intergenia was able to grow to a customer base of over 20,000 users while maintaining its leadership in the dedicated hosting market.

Later, Intergenia used PAS to quickly deploy other services, including Windows hosting and Exchange hosting.


Reseller Benefits:

- Branded control panels

- Sub-resellers

- Pricing flexibility

- Service plan flexibility

- Start reselling and then

purchase and install your own

system as your volume grows.

Need Help Planning?

- Contact us to obtain a

spreadsheet which shows how

many accounts you need to

sell to justify an investment in

building a Hosted Exchange

infrastucture.


Other Stories:

Parallels Automation has contracted with over 44 service providers who plan to launch a Hosted Exchange offering. Parallels has helped with everything from planning to deployment to ongoing maintenance.

Other Options:

Parallels Automation has several providers who offer white label programs to service providers. A white label program can benefit providers who want to offer Exchange, but do not want to make the investment into or have the expertise to maintain an Exchange infrastructure.

Live Demonstration

• A fully operational, deployed system is available at CrucialServer.com• Contact [email protected] for an account on our

CrucialServer.com demonstration site. Initial presentation is required


Summary

• Key Points• Business class email is a growing market• Using Parallels Automation and Hosted Exchange providers can

build a turnkey offering based on Parallels expertise

• Parallels Automation Provides• Integrated storefront• Automated provisioning• Customer self-service• Detailed billing and reporting• Unified messaging and wireless device support

Jan Lekszycki+48 606295890, [email protected]


Parallels Automation for Hosted Exchange Carrier Grade Automation and Billing Solution for Hosted...

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