Pandia Search Engine Intelligence
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Transcript of Pandia Search Engine Intelligence
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Search Engine Intelligenceby Pandia
Susanne and Per KochOslo, NorwayNOLUG Feb 25 2008www.pandia.com
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On top of search engine news• Intro to Web feeds (RSS/
Atom)
• Intro to social bookmarking
• Pandia tools
• Other recommended sources
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What is a web feed?• A web feed is a simple XML text file that
contains the headlines, summaries and/or content of the posts of a blog.
• You can read the web feed without visiting the web site itself
• You can gather the content of several web feeds in one place
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Web feeds• Find blogs
• Subscribe to feed
• Read news in your feed reader
• We prefer online feed readers because we’re on the move a lot
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5 great online feed readers• NewsGator
• Bloglines Beta
• Google Reader
• FeedShow
• Rojo
Let’s take a look at my feed reader!
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Social bookmarking• For articles, news stories, web resources,
movies, reviews etc.
• Add bookmark to the social bookmarking site of your choice
• Tag it with concepts that makes sense to you
• Makes it easy to return to important sites
• Lets you share your stories with friends or groups of friends
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5 great social bookmarking services• Furl
• Netvouz
• Del.icio.us
• Ma.gnolia
• Bluedot
Let’s take a look at my bookmarks
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Pandia’s Search Engine DetectiveWe have gathered all the resources we use to track the search engine scene on one page
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www.pandia.com/searchworld/detective.html
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This is what you get• A vertical search engine for searching search
oriented sites
• The latest headlines from the very best sites
• Links to all the best blogs, English language as well as Non-English
• Links to all the best search engine news sites
• Links to all the best discussion forums and social sites
• Links to sites for social marketing, PPC, podcasts, link building and spamming
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Pandia Search Engine News
• Our own blog covering the search engine scene
• News articles
• Feature articles and “how-to” presentations
• Guest writers
www.pandia.com/sew/
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Our favorite sites• There are two types of
search coverage:
• News for searchers, researchers and librarians
• News for search engine marketing people
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Sites for librarians and researchers• Phil Bradley’s blog
• Tara Calishain’s Researchbuzz
• Gary Price’s Resourceshelf
• Google Tutor
Phil, Tara and Gary
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Search engine industry and SEM news and articles
• Search Engine Land (Danny Sullivan & Co)
• Search Engine Watch
• PageTraffic Blog (Navneet Kaushal)
• Marketing Pilgrim (Andy Beal & Co)
• Search Engine Journal
• John BattelleDanny Sullivan and John Battelle
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Search engine marketing social web
• Sphinn (Web 2.0 site from Danny Sullivan)
• Webmaster World (Brett Tabke & Co)
• Search Engine Forums (the original)
• Digital Point Forums
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Web 2.0 coverage
• Sites that cover new forms of information production, dissemination and retrieval
• Mashable
• Read/Write Web
• TechCrunch
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And may you all find what you are looking for!
www.pandia.com