CroakunCustomised Social Media Intelligence

Real-time Social Media Analytics & Actionable KIPs

Chew Kai Feng : kafechew@croakun.com | +6.017.952.8807

© 2015 Croakun | croakun.com

82% of subscribers will switch providers because of core service failures.

Problem

OF THOSE WHO DECIDED TO STOP DOING BUSINESS WITH A BUSINESS ...

Detect issues quickly, and automate an appropriate resolution before frustration leads to a lost relationship.

Solution

SOCIAL AGGREGATION

100% Twitter and Facebook social data coverage through premium

firehose access.

SENTIMENT ANALYSIS

80% proven accuracy ontology engine that works with English,

Chinese and Malay.

ACTIONABLE INSIGHTS

Proprietary machine learning and statistical modeling to help with

business decisions.

DEDICATED SUPPORT

Dedicated 24/7 support from experienced media analysts and account managers.

Providing different industries with industry specific algorithm to parse online conversations will provide immense value to targeted niche groups and add to the better performance of language analysis.

© 2015 Croakun | croakun.com

Data Collection

Cleaning & Classification

Spams

Ads

Meaningless messages

Neutral

Sentiments Issues Identities

InteractiveDashboard

IntelligenceInsights

People’s Voices

92% are Noise

RTs Meaningless Messages

Media Style

Spams

Unrelated

Ads

“Shock Sendiri”Neutral Statements

People’s Voices

8%

More efficient use of existing customer service agents; improved customer satisfaction resulting in increases in customer loyalty and future spending; reduced cost of customer acquisition.

Benefits

Reduced Revenue At Risk

Research shows that one in three customers gave up, or bought the same product from a competitor, after a negative customer experience. This is the world of the smart and empowered consumer.

Reduced Cost of Customer Acquisition

Positive customer experiences create word-of-mouth referrals and are shown to be 2.5x more effective than traditional advertising.

Increased Share of Wallet

Leading analysts have reported that brand advocates spend 15% more than non-advocates, and are less likely to switch to a competitor.

Increased Net Promoter Scores

A consistent experience ensures customers move from being satisfied to loyal, and then from loyal to being brand advocates.

© 2015 Croakun | croakun.com

Sampling Full dataStandard social media sampling (violates research and statistical

standards)

Standard social media sampling (violates research and statistical

standards)

Standard social media sampling (violates research and statistical

standards)

Standard social media sampling (violates research and statistical

standards)

Geography Global with focus on Malaysia, Singapore, Brunei and Indonesia Global with focus on Asia Global but no focus on Asia, poor

geographical filtering Focus on Southeast Asia China only

Level of customization Completely custom solutions Some level of customization Low Low Low

ObjectiveTo find recommendations that help the

client change consumer behavior and drive business

Social media insights Social media insights Social media insights Social media insights

Impact Focus on how to drive consumer behavior change

Focus on monthly reporting or other on-going access to data Focus on dashboards Focus on dashboards Focus on monthly reporting or other

on-going access to data

© 2015 Croakun | croakun.com

Croakun is a fully customised social intelligence engine, that gives you full control of building and owning a social media analytics apps in short time, while the analysis can be made automatically and very accurate.

© 2015 Croakun | croakun.com

YES! I WANT TO ENCHANT CUSTOMER EXPERIENCES THAT GO VIRAL NOW!

Please contact us at

CROAKUN SDN BHD (958777-A) Lot 1.03-A, Level 1, KPMG Tower, No. 8, First Avenue, Persiaran Bandar Utama, 47800 Petaling Jaya, Selangor. tel no: +6.03.7732.1610email: success@croakun.comhttp://croakun.com

Chew Kai Feng+6.017.952.8807kafechew@croakun.com

© 2015 Croakun | croakun.com