Pakistan Print Media Industry Report - 2013
12
2012 - 2013 PRINT MEDIA INDUSTRY REPORT
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Print Media Industry Report gives the overall picture of advertising on Newspapers and Magazines during the period Jan’13 to Dec’13. It covers top advertisers, categories and brands and their % share in total advertising in terms of ROP & Ordinary Ad Types along with comparison with 2012. The report also focuses on share of Newspapers and Magazines, share of each genre and ad-types. DATA SOURCE: MEDIA BANK PAKISTAN BASE: ROP & Ordinary Ad Types (Pure Commercial). Unit: Cols / Cms
Transcript of Pakistan Print Media Industry Report - 2013
2012 - 2013PRINT MEDIA INDUSTRY
REPORT
NEWSPAPER ADVERTISING2012 vs. 2013
- Type: ROP & Ordinary Ad Types (Pure Commercial). Unit: Cols / Cms- ROP and Ordinary Ad Types (Pure Commercial) advertising showed Increase in 2013
2012
2013
4,683,294
10,265,884
Top 10 CategoriesNEWSPAPERS
Constructi
on
Financial S
ervices
Automobile
s & Transp
ort
Cellular C
ommunication
Healthca
re &
Medica
l Service
s
Communication
Beverages
Services
Fabrics
Travel
28% 27%
10%7% 5% 6% 4% 5% 4% 4%
35%
24%
8% 7%6%
4% 4% 4% 4% 4%
2012 2013
Top 15 Product CategoriesNEWSPAPERS
31%
13%
8% 7% 7%5%
7%
4% 4%2% 3% 2% 3% 2% 2%
25%
17%
11%
6%5% 6%
5%5%
3% 3% 3% 3% 3% 3% 3%
2012 2013
Top 15 BRANDSNEWSPAPERS
Metro
Cash &
Carry Pakist
an
Bahria Town
PTCL
Indus Moto
r Company Lt
d
IBECHS
Star M
arketing
MCB Comerci
al Bank
The Vitamin Company
The Bank Of P
unjab
Unique Moto
r Bikes
Habib Bank Ltd (H
BL)
Bank Al-H
abib Ltd
Ufone
Standard
Chartere
d
National Bank of P
akistan (N
BP)
11% 11%
15%
13%
5%
2%
4%
3%3%
5%6% 6%
4%4%
6%
12% 12%11%
9%9% 8%
6% 5%
5% 5% 4% 4%4% 4%
3%
2012 2013
Top 10 NewspapersPure Commercial: ROP / Ordinary
- The Top 4 have retained their dominance in 2013.
Jang
Dawn
Express
The N
ews
Khabrai
n
Nawa-e
-Waq
t
Business
Recorder
Express
Tribune
Pakist
an O
bserve
r
Daily T
imes
Other
16%
12%
10% 11%
8%7%
4% 5%4% 4%
20%
16%
12%11% 10%
7% 7%5%
4% 4% 3%
22%
`2012 `2013
AD TYPE Newspapers 2013
An-nounce-
ment42%
ROP23%
Tender Notice
20%
Jobs Wanted/Situation Vacant
6%
Ordinary6%
Box/Window2% Court Notice
1%
Sponsorship0%
Magazine Report2012
Top 15 Product CategoriesMAGAZINES
(Weekly & Monthly)
Fabric
s
Personal P
roducts
Healthca
re &
Medica
l Serv
ices
Medici
ne
Health &
Beauty
Cullinary
Home Applia
nces &
Electronics
Service
s
Ornaments
& Jewelry
Financia
l Serv
ices
Industries
Food
Education
Media
Home Deco
ration
14%
12%11%
8%
6%5%
4% 4%3% 3% 3% 3% 3% 2% 2%
Top 15 Product SubcategoriesMAGAZINES
(Weekly & Monthly)
4%
4% 4%
3% 3% 3% 3% 3% 2%2%
2% 2%2% 2% 2%
Top 15 BrandsMAGAZINES
(Weekly & Monthly)
The Vitamin Company
Shop All
Bank Islami P
akistan Lt
d.
Lasa
ni Pharm
a Pvt Ltd
Spiritu
als All
Clinics
(All)
British
Slimming Cente
r (BSC)
Australia
n Concept I
nfertilit
y MC (P
vt) Ltd
Be-Belle
Boss M
oulded Furn
iture
Head & Shoulder
Orient R
efregera
tor
Apple Slim
Dawn Bread
Pantene Shampoo
2%2% 2%
1% 1%1% 1%
1% 1% 1% 1% 1% 1% 1% 1%
For query on DATA, please contact:
For other queries, please contact PAS at:[email protected]
THE END
Mr. Chander [email protected]
0343-2330696
