Pakistan Print Media Analysis - Nov 2013
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November 2013 November 2013 PRINT MEDIA PRINT MEDIA INDUSTRY REPORT INDUSTRY REPORT
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PRINT INDUSTRY REPORT gives the overall picture of advertising on Newspapers and Magazines during the period Nov’13. It covers top advertisers, categories and brands and their % share in total advertising .
Transcript of Pakistan Print Media Analysis - Nov 2013
November 2013November 2013
PRINT MEDIA PRINT MEDIA INDUSTRY INDUSTRY REPORTREPORT
TOP 20 Categories in Daily
Publications Nov 2013
Advertising Share
Construction companies and Educational Institutes are the top spenders in Nov 2013.
In Magazines Shampoo and Beauty Creams Category is at the top. In Shampoo PANTENE and in Beauty creams category GOLDEN PEARL CREAM are the top spenders.
TOP 20 Categories in MagazinesNov 2013
Advertising Share
GULBERG ISLAMABAD advertised in almost all leading newspapers with half page size on prime positions.
TOP 20 Advertisers in Daily
Publications Nov 2013
Advertising Share
P&G is the top spender in Magazines with its three Products, Pantene, Head & Shoulders and Always. Coslab is the 2nd highest spender with its products Care Cream and Care Lotion.
TOP 20 Advertisers in Magazines Nov 2013
Advertising Share
TOP 20 Brands in Daily Publications Nov 2013
Advertising Share
Pantene is the top spender in Magazines followed by Care Lotion and Poly color.
TOP 20 Brands in Magazines Nov 2013
Advertising Share
TOP 10 Publications by revenueNov 2013
Advertising Revenue Share
Akhbar-e-jahan has a huge advertising share in Magazines. (because of the weekly issues)
TOP 10 Magazines by revenueNov 2013
Advertising Revenue Share
Newspapers Vs Magazines Nov 2013
Advertising Share
Analysis are based on spend. Front page is most favorite position of Advertisers. Almost 50% advertising budgets spent inside page and 2% goes to Panels.
Page Position AnalysisNov 2013
Advertising Spend
SUNDAY is a highest advertised day and Wednesday is at lowest end. Sunday is cluttered due to Builders and Educational Ads. Sunday Magazines also helps to increase the budgets.
Daily Advertising TrendsNov 2013
THANK YOU
For query on DATA, please contact:Postal: Mediatrack House, E-107, Gulshan-e-Jamal, Rashid Minhas
Road, off
Main Sharah-e-Faisal, Karachi, Pakistan.
Phones/Faxes: Phone: +9221-34289818, 34289819, 34583302
Fax: +9221 34576659e-Contact:
[email protected] [email protected]
For other queries, please contact PAS at:[email protected]
