ChannelAdvisor’s Paid Search solution redefines search engine marketing, giving you the ability to manage paid search campaigns for Google, Yahoo and Bing from one interface. As a retailer, you want to find buyers for your products, so ChannelAdvisor automatically creates advertising for your entire catalogue. No longer are decisions made simply by trial-and-error, now you can automate a daily snapshot identifying successful keywords, track competitors, identify profitable new keywords, manage bids for all keywords and track customers’ click-paths to discover and bid where the buying decisions are made.

PAID SEARCH FEATURES INCLUDE:

✓ Create targeted paid search ads and keywords for every product

✓ Manage all aspects of paid search campaigns including ads, keywords and ad groups

✓ Attribute revenue to all channels and search engines

✓ Create targeted paid search ads and keywords for every product

✓ Track competitors and affiliates by keyword, ad and rank

✓ Use advanced reports to analyse and optimise performance

✓ Drive profitability using cost, ROI and product margin

PAID SEARCH

be seen.

DATA SHEET

Feature Benefit

Campaign Builder Generates more revenue by creating ads and keywords for every product whiledelivering better ROI through customer acquisition at the optimal time in thebuying cycle.

Templated Keywords Saves time and provides complete coverage by using product details andproprietary transformation technology to generate keywords automatically.

Dynamic Product Ads Generates higher conversion rates and rapidly rolls out new ads by creatingunique advertising for each product including details like price, part number orpromotion.

Quantity Synchronisation Saves money by pausing advertising for low or out of stock products whileimproving conversion rate.

Products Dashboard Enables users to quickly track of all aspects of product advertising, makechanges and identify best and worst performers.

INVENTORY DRIVEN SEARCH FEATURES AND BENEFITS

INVENTORY DRIVEN SEARCH

For years, retailers have struggled tocover the long tail. While ROI is strong and there is potential for increased revenue, creating and managing ads and keywords for all products is time-consuming, error-prone and often ends up out of sync with actual inventory. Inventory Driven Search was built from the ground-up to empower retailers to create and manage paid search advertising that is product-specific, accurate and automatically generated and updated.

INVENTORY DRIVEN SEARCHPAID SEARCH

Feature Benefit

Keyword Term Generator Identifies search terms shoppers use to drive natural traffic to your website soyou can incorporate them across campaigns to increase search relevancy andprofits.

Broad Match Analyser Analyses user queries gathered from purchased Broad Match keyword ads toidentify more specific, higher-converting keywords.

Keyword Manager Allows you to post, view and manage keywords across multiple search enginesthrough one interface for speed and convenience.

KEYWORD EXPANSION FEATURES AND BENEFITS

KEYWORD EXPANSION

Building quality keywords for each and every product in your catalogue requires advanced tools and reports. ChannelAdvisor’s Paid Search solution has proven technology, built specifically for online retailers, to assist with developing high-quality keywords that drive conversions and meet your return on investment goals.

KEYWORD EXPANSIONPAID SEARCH

Feature Benefit

Search Query Analysis Compares top revenue-producing keywords daily with competitors’ terms;summarises shared terms and average rankings to identify opportunities forprofitable keyword expansion.

Keyword Monitor Get a snapshot view into the top keywords and the advertisers using thoseterms. Monitor affiliate ads and keep tabs on competitor’s offers and messages.

Competition Watch See which retailers are bidding on top keywords, making you aware of all yourtop competitors. Review the keywords and ads that competitors run alongsideyour own for insights into competitive positioning.

SEARCH QUERY ANALYSIS FEATURES AND BENEFITS

SEARCH QUERY ANALYSIS

Dig deeper than ever before to understand the “why” behind performance metrics. View a daily comparison of how your top revenue-producing keywords rank against competitors’ terms, then view summaries of shared terms and average rankings to identify opportunities for profitable keyword expansion.

SEARCH QUERY ANALYSISPAID SEARCH

Feature Benefit

Bid Manager Automatically updates keyword bids based on profitability targets to conserveresources, provide efficient campaign management and allow more time tofocus on business strategy.

Ad Group Specific Targets Gives the flexibility to create custom rules to more carefully target ROI goals.

Advanced Configurables Allows individual rule customisation based on variables such as cost, clicks and conversions.

Cost-Per-Order Bidding Provides optimisation based on a target cost-per-order/acquisition to managelarge volumes of keywords without manual intervention.

Margin-Based Bidding Makes bidding decisions based on the profitability of each keyword/productusing actual product costs.

Multichannel Assists Bidding

Holistic bidding approach that considers cost and revenue across multiplechannels when making bid changes.

BID MANAGEMENT FEATURES AND BENEFITS

BID MANAGEMENT

Use ChannelAdvisor’s powerful and flexible bid management system to control costs and increase revenue. Track the impact of all keywords that contribute to a conversion, whether through paid search, natural search or a comparison shopping engine.

BID MANAGEMENTPAID SEARCH

Feature Benefit

Creative Scheduler Adds new creatives in bulk and updates the status of existing creatives.Launch ads immediately or at a specified time, saving time and launchingads to coincide with promotions or website updates. Scheduled ads arecreated immediately in a paused state on the provider to get feedback onany errors or editorial issues.

Keyword Term Generator Identifies search terms shoppers use to drive natural traffic to your website soyou can incorporate them across campaigns to increase search relevancy andprofits.

Broad Match Analyser Analyses user queries gathered from purchased Broad Match keyword ads toidentify more specific, higher-converting keywords.

Search Engine Landscape

Compares top revenue-producing keywords daily with competitors’ terms;summarises shared terms and average rankings to identify opportunities forprofitable keyword expansion.

Campaign Manager Allows you to post, view and manage campaigns across multiple engines andmake changes quickly and efficiently.

Ad Group Manager Allows you to post, view and manage ad groups and ad creative across multiple engines. View the number of keywords in any given category and makechanges quickly and efficiently.

Keyword Manager Allows you to post, view and manage keywords across multiple search enginesthrough one interface for speed and convenience.

Master Upload Uploads one file containing both keywords and ad groups to multiple searchengines for efficient launch of large keyword campaigns.

CAMPAIGN MANAGEMENT FEATURES AND BENEFITS

CAMPAIGN MANAGEMENT

ChannelAdvisor has made it painless to manage campaigns across all search engines with its campaign management feature. Add keywords, upload products in bulk, edit and schedule creative and more, all from one single interface that services all search engines.

CAMPAIGN MANAGEMENTPAID SEARCH

Feature Benefit

Cross-Channel Dashboard View data by date, week, month or quarter comparing sales and trends acrossall comparison shopping engines, paid search engines and natural search.

Account Performance Displays key metrics such as impressions, clicks, revenue and cost at thechannel, provider, campaign, ad group and keyword level to enable you toanalyse corresponding performance values on each individual search engine.

Multichannel Reporting View performance across all channels including social media, email marketing,display advertising and more.

Multichannel Assists Tracking

Gives credit to all clicks across all channels that contributed to a conversion and shows the many paths today’s buyers take before ordering.

Buyer Conversion Map Traces buyer interaction with keywords and search paths across channels for abetter understanding of search behavior prior to purchase.

Custom Event Tracking Provides reporting on custom events such as email signups, dealer locatorforms, or any other custom event and assigns value to conversions.

Hourly Conversion Reporting

Provides time-of-day reporting for all orders to configure ad scheduling and offer insight into how customers shop.

Products/Orders Report Enables you to view amounts and product details on each order to analyse and attach keywords to items ordered.

Products/Orders Pivot Alternates views between orders received and keyword ads that drove thepurchases to analyse variables such as product ID, name and search term.

Landing Page Reporting Supplies performance (revenue, cost, ROI) and keyword count reporting onindividual landing pages for identification of high- and low-performing areas toenable you to mirror your success across campaigns.

Checkout Tracking Differentiates orders coming from main checkout versus third-party checkoutsystems (i.e. Google Checkout) for cross-channel checkout tracking.

REPORTING & ANALYTICS FEATURES AND BENEFITS

REPORTING & ANALYTICS

ChannelAdvisor’s Paid Search solution provides a wealth of reports and custom options for identifying opportunities and challenges and for testing. Use this reporting to track more than just your paid search clicks, but also clicks leading up to a purchase, natural search and comparison shopping clicks, ad creative tests, margins and bids.

REPORTING & ANALYTICSPAID SEARCH

SERVICES OVERVIEWPAID SEARCH

ChannelAdvisor’s Services team is comprised of e-commerce experts who have helped thousands of retailers sellmore online. Our experts will ensure that you avoid learning-curve mistakes and costly rework, and give you thepeace of mind that your e-commerce strategy is on the right track every step of the way.

MANAGED SERVICES

Let ChannelAdvisor experts completely manage your paid search programs using our industry-leading softwareand many years of expertise. You will have a designated team responsible for the following:

• Implement URL tracking and assist with pixel implementation• Ensure keyword coverage on all selected products, categories and brands• Apply bid management best practices to achieve profitability goals• Frequently audit landing pages and monitor trademark violations• Weekly status call and report delivery• Quarterly account planning

SELF-MANAGED SERVICES

For retailers that have a firm understanding of e-commerce but need some guidance to jumpstart their paidsearch efforts, we offer two self-managed offerings. Customised to fit retailers of any size or level of expertise,self-managed services enable you to work with our experts to enhance your paid search knowledge, improve yourkeyword coverage, and start generating more revenue. Launch Plus - For savvier retailers that simply need some initial direction to launch their products

• Receive hands-on assistance during launch process including:• Keyword Expansion• Ad Copy Creation

• A series of advanced software & strategy training sessions Guided - For self-sufficient retailers that want extra strategy and launch guidance

• Receive hands-on assistance during launch process including:• Keyword Expansion• Ad Copy Creation

• A series of advanced software & strategy training sessions• Participate in five monthly consultation calls to evaluate account performance and discuss new strategies to deploy

Current customers using Search Services include Your Chemist Shop, Vitamin Warehouse, RC Hobby Estore and many more.

ABOUT CHANNELADVISORChannelAdvisor (NYSE:ECOM) is a leading provider of cloud-based e-commerce solutions that enable retailers and manufacturers to integrate, manage and optimise their merchandise sales across hundreds of online channels including Amazon, Google, eBay, Facebook and more. Through automation, analytics and optimisation, ChannelAdvisor customers can leverage a single inventory feed to more effi ciently list and advertise products online, and connect with shoppers to increase sales. Billions of dollars in merchandise value are driven through ChannelAdvisor’s platform every year, and thousands of customers use ChannelAdvisor’s solutions to help grow their businesses. For more information, visit www.channeladvisor.com.au.

Level 1, 2 Stawell Street, Richmond Victoria 3121, Australia © 2013 ChannelAdvisor Corporation All rights reserved.

1300 887 239 | www.channeladvisor.com.au | ausales@channeladvisor.com

ABOUT CHANNELADVISORChannelAdvisor (NYSE:ECOM) is a leading provider of cloud-based e-commerce solutions that enable retailers and manufacturers to integrate, manage and optimise their merchandise sales across hundreds of online channels including Amazon, Google, eBay, Facebook and more. Through automation, analytics and optimisation, ChannelAdvisor customers can leverage a single inventory feed to more effi ciently list and advertise products online, and connect with shoppers to increase sales. Billions of dollars in merchandise value are driven through ChannelAdvisor’s platform every year, and thousands of customers use ChannelAdvisor’s solutions to help grow their businesses. For more information, visit www.channeladvisor.com.au.

Level 1, 2 Stawell Street, Richmond Victoria 3121, Australia © 2013 ChannelAdvisor Corporation All rights reserved.

1300 887 239 | www.channeladvisor.com.au | ausales@channeladvisor.com