BUSINESS PLAN

Kajsa BrindleyAdam Alexander

Erik WeidnerLeonard Vibbi

Table of Contents

I. Executive Summary1. Description of Opportunity 2. Business concept3. Industry overview4. Target market5. Competitive advantage

II. Team1. Kajsa Brindley2. Adam Alexander3. Erik Weidner4. Leonard Vibbi

III. Company and Product Descriptions1. Day Pass2. Monthly Subscription

3. Outside Company Sponsorship

IV. Marketing Sales and Competitive Advantage1. Industry Trends2. Addressable Market3. Competitors/ Barriers to Entry4. Operating Plan

V. Financial Plan 1. Costs 2. Revenues3. Profit4. Growth5. Exit Strategy

Section I - Executive Summary

Another delayed flight. Another two hour nap you don’t want to take. Another greasy burger or disgusting fast food meal to tie you over until the flight arrives- if it ever does. If only there was something you could do while waiting for your delayed flight that could help IMPROVE your lifestyle and make you feel refreshed before getting on a long plane ride. The solution is here. Fit For Flight is delivering an extraordinary product that aims to ‘elevate your fitness’. Another flight delay? No problem, head to one of Fit For Flight’s premium gyms inside the airport you are at and build that body you have always dreamed of. Sweat out the stress and work to feel fit before boarding that flight. Fit For Flight does not want just anybody to come through the doors of paradise. Fit For Flight wants those who are motivated, strong-willed, and ambitious men and women who believe physical fitness is just as important to their livelihood as the business meeting they are taking a transcontinental flight for. Swap that suit and tie for shorts and a tank top and get moving! Fit For Flight holds an incredible advantage over other workout options near an airport. Providing a better, faster, and more affordable option to get into the best shape of your life is the mission. Fit For Flight provides a better workout facility by offering a variety of fitness options including treadmills, weight machines, and yoga studios. You are provided a faster workout with set workout times and an assurance of where you need to be with the flight tracker technology and phone charging stations. You can also afford Fit For Flight, as it is less money than competing gyms across the country, not including some of the amazing benefits we offer. Operated and owned by an amazing team, Fit For Flight puts its customers first. Kajsa Brindley, Adam Alexander, Erik Weidner, and Leonard Vibbi all possess outstanding traits and backgrounds that ensure the success of the company. The revenue streams and expenses add up to a hefty profit, one that investors will come crawling for. Finally, the plan is to open the gyms to initial target cities that have been well-researched and then to hit milestones each year while opening up more facilities until Fit For Flight becomes the premier name in airport fitness.

Description of Opportunity: Fit For Flight is an unparalleled opportunity that lends an incredible service to those individuals that are motivated and strong-willed enough to use it. You don’t want to be “that guy or girl” at the airport who is laying down, passed out, with french fry salt on the fringe of your mouth. You want to be that strong, sexy

professional working out at the gym, attracting the pupils of the crowds passing by Fit For Flight’s premium airport gyms. Fit For Flight provides this amazing opportunity for its customers to change their traveling lifestyle one workout at a time. Be a part of this movement and elevate your fitness. Business Concept: Fit For Flight’s business concept is simple. Gyms will be built inside of specifically-selected airports and provide an outlet for travelers who have an extended amount of time before their flight arrives. For those customers who are looking for a simple one-time workout, Fit For Flight will offer day passes, which will cost $14.99. For the extra-committed and well-traveled customers, Fit For Flight will offer monthly subscription passes that will cost $34.99. To add more streams of revenue, Fit For Flight will market and sell fitness apparel, nutritious snacks, and benefits for loyal customers.

Industry Overview: As it stands today, there are existing airport gyms. The area that Fit For Flight is going to take over in the industry is creating a well known culture and movement so the idea of an airport gym is not so obscure.

Target Market: The target customer that Fit to Fly will be aiming to please includes fitness-focused frequent flyers who are seeking to use a gym facility while on the go. Frequent flyers, who are often business executives, that put health and fitness as a top priority in their lives often put their workouts on hold for the day due to traveling time-constraints.

Competitive Advantage: Fit For Flight’s competitive advantage is the convenience and luxury of the workout space we will be providing. Instead of eating or drinking something unhealthy at a nearby restaurant or taking a long and expensive cab ride to a nearby gym, Fit For Flight will be providing a gym inside of an airport that will be easily accessible and cater to the needs of its customers.

The opportunity to invest and help build the Fit For Flight empire is one that cannot be forgone. The work ethic of its founders and grandiose market potential are just a few reasons why Fit For Flight is destined to succeed. The rest of this business plan will show you why this is a can’t-miss business opportunity. Elevate your fitness. Elevate your investments. Elevate your life with Fit For Flight.

Section II - Team

Fit for Flight was founded in October of 2014 by four distinguished individuals: Kajsa Brindley, Adam Alexander, Erik Weidner and Leonard Vibbi. Each member of the Fit for Flight team conveys a variety of useful skillsets that enhances the environment and success of the company. Overall Fight for Flight encourages a positive and hardworking culture; Kajsa, Adam, Erik and Leonard each individually hold themselves accountable to this mindset thus making their workplace a truly enjoyable environment. The organization chart listed below indicates the different roles that each member holds

within the company. Although Kajsa, Adam, Erik and Leonard are all co-founders the jobs were assigned to each individual based upon their personal skillsets.

Kajsa Brindley Kajsa Brindley is the CEO based on her original idea for the company Fit For Flight. Kajsa initially found a pain point within her own life while she was traveling due to the lack of exercise opportunities available within airports. After Kajsa identified the problem and envisioned a high-end gym facility within an airport she was able to find Adam, Erik and Leonard that also agreed with her concerns and were passionate about the idea. Kajsa was excited about her new venture idea of Fit for Flight and was able to acquire three other founders based off of this positive energy she exuded over her potential business venture. As a CEO Kajsa creates an inclusive environment where her employees feel comfortable expressing new ideas and critiques. Kajsa is a student athlete that plays college soccer and in turn understands the importance of teamwork and leadership qualities. Kajsa has worked for two years as a research assistant for GRN Minneapolis South. As a research assistant Kajsa gained knowledge on technology that is invaluable and helpful towards her career. Kajsa also gained a marketing internship with Guaranteed Rate in which she assisted a top employee in her efforts to reach more clientele. This job required Kajsa to work with new people everyday and understand the importance of good communication. She was able to express her creativity by coming up with multiple ways to broaden the customer base for her boss. Lastly, Kajsa has volunteered for three years at Interact Theaters that produces plays for the mentally handicap. This volunteering has strengthened Kajsa’s positivity towards life and her ability to handle adverse situations in a patient and caring way. Her education at St.Olaf allowed for her to complete a wide variety of Management Studies courses that also have improved her teamwork, problem solving, and business skills. As the business grows the company and BOD will evaluate if Kajsa will continue to lead the company as CEO, but for the startup stage she is a well-rounded person that is helpful in keeping the Fight for Flight vision alive.

Adam Alexander is Fit for Flight’s Chief Operating Officer in which he is in charge of the daily operations within the company. Adam is able to excellently fulfill this job title based on his leadership skills. He is able to prioritize the importance of situations very well and

is quickly able to determine a plan of action. This skill is invaluable to the Fit for Flight startup team. Adam is also able to communicate very well with others which is yet another qualification for his job as COO of the company. Adam is also a student athlete that plays college Baseball and thus understands the importance of teamwork and allocating your time wisely. While attending St. Olaf College Adam was able to take a multitude of Economics and Management Studies courses that helped him understand the importance of teamwork and how to successfully run and operate a business. As a leader, Adam is the Vice President of the St. Olaf Investment Club and Co-President for the St.Olaf Pre-Physical/Occupational Therapy Club. His prior work experience also includes being a merchandiser for Schwans Consumer Brands Inc. and a summer intern at Citizens Bank in Lakeville Minnesota. With all of this said, Adam has many qualifications for being Fit for Flights COO. As a startup Fight for Flight needs strong leadership and passionate executives and Adam is what the company needs to stay motivated and on the right path.

Erik Weidner is Fit for Flights chief financial officer and ensures that our company is running smoothly and keeping track of our debts. This job is vital for the company’s success and Erik is perfect for the job because of his precise attention to detail and his financial background. Erik is a rational person that people look for when seeking clarity or advice. When it comes to understanding what is right financially for a company many people overlook important details that could be detrimental, but Erik has proven to be a leader that does not quickly jump to conclusions and makes accurate and credible decisions. At St. Olaf College Erik took multiple classes on finance and accounting that has facilitated his knowledge regarding the status of Fit for Flight as a company. Erik has also taken on multiple leadership roles in the past: he is the captain of St. Olaf Colleges mens volleyball team, a veteran tour guide that introduces prospective students to St. Olaf College, and a volunteer team leader for the Miracles of Mitch foundation. These leadership roles have helped prepare Erik for the responsibilities that come along with being the CFO for Fit for Flight. Another aspect of Erik’s background that has helped qualify him includes an internship with Cargill Meats in Central America. While an intern for this company Erik was responsible for analyzing and recommending supply chain optimization and also conducted cost analysis and recommendations. With this said, Erik’s background has greatly helped prepare him to work with Fit for Flights financiances.

Leonard Vibbi is Fit for Flight’s chief marketing officer in which he takes on the main responsibilities that go along with sales management, product development, market research, pricing, advertising and promotions. Leonard is great for this job due to his creative thinking, leadership skills and ability to problem solve. As this job requires an aptitude for creativity, Leonard has proved that he can think outside the box and offer insightful ideas in regards to marketing our service to the general public. Leonard has great leadership skills, as he makes sure his expectations on quality of work are well known to his team members and his ability to communicate his ideas and thoughts are always articulate. At St. Olaf College Leonard took multiple Management Studies classes including a course devoted only towards marketing. In this class Leonard and

his group placed second in their class competition for marketing plans. Leonard also is a member of Ole Ventures that helps facilitate ideas for young entrepreneurs. Therefore combined with his past accomplishments and educational background Leonard is well equipped to help Fit for Flight in its start up stages with strong marketing advice and plans.

Fit for Flight will also, in the startup stages of the company, hold three members on its Board of Directors. The first will be a business lawyer that is excited about our company and its future and would be willing to offer their advice and time. The second member will be a venture capitalist involved with Fit for Flight and is invested in the financial future and success of the company. The third member to start off with on the Fit for Flights BOD will be Kajsa Brindley, the current CEO of the company. This will be necessary, as Kajsa will have all of the information needed to make sure meetings run smoothly within the BOD. As the company continues to grow Fit for Flight will continue to implement more members onto the board of directors to ensure that we are handling the growth of the company in an appropriate way.

Section III - Company and Product DescriptionsFit to Fly is an extraordinary company that seeks to provide airport fitness gyms

as an engaging solutions to the increasing number of airplane travelers seeking a positive way to utilize their time while waiting for upcoming flights. The focus is on providing fitness gyms inside of major airports within the United States that are easily accessible within airport terminals, and have multiple interactive interfaces.

Fit for flight offers a healthy environment on airport premises for stressed travelers waiting in transit for long hours at busy airports. The company’s slogan “Elevate Your Fitness” is based on making state of the art gym machines easily accessible. Travelers can use Fit For Flight’s airport gyms to release their stress as well as keep up with their fitness routines while waiting for their flight.

According to Bureau of Transportation Statistics, in 2010, 1.73 million Americans flew domestically each day [1]. This information provides detail to an extraordinarily large customer base that Fit to Fly will use to its advantage. Along with a large number of people traveling in airports each day, fitness is also a growing market within the United States. The Huffington Post has reported that recent fitness trends include quick workouts (under ten minutes), high intensity interval training, focus on recovery (yoga), and workouts that incorporate wearable technology such as the FitBit [2]. Based on these trends, there is an enormous customer base that will be looking to exercise in their airport free time. The company will generate revenue streams through the following mechanisms: Day passOur day pass can be used at airports where they are purchased. This is made to fit air travellers who may want to use Fit for flight gym facilities on a casual basis. The company will charge customers a day pass that cost $14.99.

Monthly Subscription

Fit for Flight monthly subscription will give access to customers to use Fit for Flight gym facilities at any other busy airport with fit for flight gym facilities. This is designed to make it convenient for fitness conscious travellers who may not want to miss on their fitness routine while in transit at other airport terminals. The monthly subscription will be different from the day pass in that it will include discount for customers who will be purchasing unlimited access to the facility. Fit for Flight will charge its customers a monthly subscription of $34.99.

Outside Company SponsorshipSecondarily, with the state of the art gym machines, the company looks to advertise on our gym interface for other companies who will be interested in capturing a close attention of travellers towards their service and products. The companies Fit for Flight hope to sell its advertising space to mobile tech companies and clothing companies who may be interested in capturing the attention of travelers.

The concept of gym facilities inside of an airport facility is yet to be explored in the united states. The closest gym facilities to airports in the united states are those found in nearby airport hotels. With the rise in fitness trends around the United States Fit for Flight will be the first of its kind to give people the opportunity to access gyms right in the airport across flight terminals. With state of the art gym equipment including interactive options such as music, games, flight updates, and streaming video, the company is set to revolutionize airport culture by putting the ‘F’, ‘I’, and ‘T’ in “FLIGHT”. According to fox Business, “Shorter and high-intensity workouts will be a top fitness trend next year, according to the American College of Sport Medicine’s Worldwide Survey of Fitness Trends for 2014”1. With nearly 80% of Americans who participate in outdoor fitness and sport activities,2, Fit for Flight will be at the cutting edge of providing the opportunity for people to choose a more healthier and fun way of spending their time while waiting for their flights at America’s most busiest airports.

Furthermore, Fit for Flight gyms in airports will have locker rooms, shower rooms, and toilet facilities for customers to make it easy and convenient for customers to safely keep their luggages while working out and freshen up after workouts, ready for flight.

Section IV - Marketing/Sales/Competitive AdvantageI. Industry Trends a. Fit For Flight is extremely encouraged by the recent and projected trends related to the travel and fitness industries. Four main fitness trends that are projected for 2015 are streaming fitness classes online, having treadmill studios for large groups of people to run together, increased popularity in fitness fashion, and a larger focus on healthy eating. Fit For Flight will look at implementing each of these areas into its gyms so that they are continually meeting the needs of the customers. For example, there are a multitude of new and growing online streaming fitness sites that are potential partners

1 http://www.foxbusiness.com/personal-finance/2013/12/03/fitness-trends-to-look-for-in-2014/2 https://www.sfia.org/press/237_SGMA-Study-Identifies-Active-Segments-of-U.S.-Population

such as LionGate’s BeFit channel, Fitness Blender, SparkPeople.com, and more [3]. Not only would this strategy be of no cost to the customers, but it would be of no cost to Fit For Flight. In addition, it would provide gym-goers with set programs to follow with specific timing and workouts. Another fitness trend Fit For Flight will look to take advantage of is the idea of having a treadmill studio. The advantage to a treadmill studio as part of our gym will be that it is quick and easy. There is nothing as simple as taking part in a walk, jog, or run and then being on your way to your plane with your cardio finished for the day. Fitness fashion is another important trend that Fit For Flight will look to capitalize on. Fitness apparel is growing at an exceptional rate; a rate that is four times that of other clothing. With this in mind, Fit For Flight will look at the possibility of covering t-shirts, shorts, socks, and other workout apparel with the brand logo and trademarks. Finally, Fit For Flight is also interested in providing healthy pre and post-workout snacks and beverages for customers. This will align with the trend and focus on eating healthier foods to go along with a consistent workout regime. The pre and post-workout snacks and beverages will be served based on research done by Fit For Flight executives, making sure the customer is having the most efficient workout possible. According to MayoClinic.org, the average adult should aim for 30 minutes of exercise per day [4]. With Fit For Flight’s premium gyms, this goal can be reached and will help its customers maintain a healthy lifestyle on the fly. b. In addition to fitness trends, Fit For Flight has researched the various growth areas in travel. The first travel trend includes the increased use and implementation of mobile devices. This is a trend that Fit For Flight board members have seen first hand. Airport terminals and restaurants seem to have an iPad or TV at every table to capture the interest of potential customers. Fit For Flight will look to counter this strategy by implementing digitalization and mobile devices tailored to enhance the workout experience of each customer. One high-level partner that has been discussed is Apple, who is releasing the Apple Watch in early 2015. An exclusive opportunity to take a look at and use a hot new product is an option that Fit For Flight believes will be very popular to potential gym members. Another feature of this digitalization and mobilization that could be convenient for customers is having a flight tracker. This way, customers would be made aware of their flight status without worry of missing the flight. In addition to these high tech options, Fit For Flight will be providing a transportation option for customers so that they are able to get to their terminal in a quick and convenient fashion. Another travel trend, which actually is related to increased mobile technology use, is the posting of experiences on social media. Fit For Flight is intrigued by the power of viral videos and postings and their impact on a businesses’ popularity. Because of this recent trend of social media popularity, Fit For Flight is encouraged to offer benefits and/or discounts to customers that post a status/tweet/picture regarding the gym or company in a positive light. Benefits could also be increased to that customer if their post leads to more customers into Fit For Flight’s doors. Viral videos have amazing effects on businesses, including increasing sales of ‘Blendtec’ by 700% in the time of a few months [5]. Another opportunity to build on the use of mobile devices is to have a plethora of charging stations within our doors. Applying a ‘ChargeItSpot’ into the gym will have great benefits. According to third-party research by chargeitspot.com, customers stay twice as long and 29% more time at the register due to this feature [6]. This will persuade customers who just cannot be without their

functioning mobile devices to make their way into our gym for a quick workout while their money makes its way into Fit For Flight’s Statement of Cash Flows.

I I. Addressable Market a. The addressable target market that Fit For Flight has determined is a very large one, at that. According to Bureau of Transportation Statistics, in 2010, 1.73 million Americans flew domestically each day. This information provides detail to an extraordinarily large customer base that Fit to Fly will attempt to capture. Along with a large number of people traveling in airports each day, fitness is also a growing market within the United States. The Huffington Post has reported that recent fitness trends include quick workouts (under ten minutes), high intensity interval training, focus on recovery (yoga), and workouts that incorporate technology (the FitBit) [2]. With this said, there is a larger number of people that travel through airports that are looking to exercise. The target customer that Fit to Fly will be aiming to please includes fitness-focused frequent flyers who are seeking to use a gym facility while on the go. Frequent flyers, who are often business executives, that put health and fitness as a top priority in their lives often put their workouts on hold for the day due to traveling time-constraints. The company will aim to adhere to this issue by offering a gym inside of the airport they are traveling in to help facilitate an efficient workout environment.

b. Fit For Flight will reach its target market in a variety strategic of ways. General marketing strategies will be used such as displaying Fit For Flight’s logos and ads in areas of high traffic inside of and near airports. But to really “lift off” and make a mark in this industry, Fit For Flight believes it will need to develop creative marketing strategies. Three such strategies that have been discussed so far include having a rewards program, holding fitness/weight-loss competitions, and hiring fitness models to attract more customers. A rewards program will give customers incentive to become loyal to our service and use our gyms more. This increased usage and loyalty will show up directly in our net income. An example of a rewards program could be that if a customer uses our gym at least once a month for a year they would be eligible for a discounted membership, vacation, apparel item etc. This would be a large part of our growth strategy to capture a large and loyal customer base. In addition to having a rewards/loyalty program, Fit For Flight believes that promoting fitness and/or weight-loss competitions is yet another great idea that will attract customers. This is another way of giving incentives to customers to get themselves into the best shape of their lives instead of becoming another “airport zombie” waiting for a delayed flight. Finally, the attractive aesthetics of fitness models using Fit For Flight’s gyms could be another way to draw customers through our doors. An important detail in this marketing strategy would be to have these fitness models visible to those who are passing by the gym so that they stop and look and think about joining these physically fit and eye-pleasing individuals.

III . Competitors/Barriers To Entry

a. The main competitors to Fit For Flight will be existing airport stores and restaurants. A significant barrier to entry will be the motivation levels of those inside the airport. Will people be inclined to workout instead of taking a nap or enjoying some food? This will be something that Fit For Flight will have to take into account and counter against. An important part of the marketing strategy will be pulling people away from these “less productive” forms of “waiting” and attract people to workout instead.

IV. Operating Plana. Fit For Flight’s operating plan will include detailed research so that operations are as efficient as possible. The location of the gym’s is an important aspect of the company that cannot be overlooked. Having gym’s at high traffic terminals and airport areas will increase the visibility and potential for use. For exercise equipment, it will be most cost-effective to order in large and from a consistent company such as alibaba.com. For hours of operation, Fit For Flight will start with conservative hours of 7 AM to Midnight and adjust accordingly based on customer traffic and sales. Employees will not be a major expense for the operating plan. An ideal goal is to have the gyms be “self-sustaining” so there is not a large need for maintenance and supervision. With this in mind, Fit For Flight will still hire one to three employees to run the gyms, including a manager. Operations of a Fit For Flight gym should be as simple and efficient as the customer’s workout.

Section V - Financial Plan

Fit For Flight’s financial model is designed to profit both the company and investors.In order to offer the Fit For Flight experience two main costs must be considered. First, the initial costs for creating the Fit For Flight facility must be taken into account. These costs include:

● Equipment○ Yoga/stretching mats

■ $30 x 4 = $120○ Weight machines

■ Bicep Machine = $2,500■ Vertical Press = $2,750■ Leg Press = $2,600 ■ Leg Curl = $2,300■ Cable Crossover = $3,250

○ Treadmills/Ellipticals■ Treadmills 2 x $3,000 = $6,000■ Ellipticals 2 x $3,000 = $6,000

○ Workout towels■ $250

● Locker room○ Lockers

■ $4,000○ Benches

■ $115 x 4 = $460○ Showers

■ $400 x 6 = $2,400○ Mirrors

■ $120 x 6 = $720○ Sinks

■ $2,000 x 6 = $12,000○ Toilets

■ $200 x 4 = $800○ Shower towels

■ $350As stated in previous sections, Fit For Flight aims to meet the needs of the traveling business professional by providing a high quality premium service to customers from workout to clean up. In order to do this, Fit For Flight only employs top quality products in construction of the gym facility. An accurate estimate of the up front cost in creating the Fit For Flight gym will be $53,251.

In order to cover this initial cost of facility, Fit For Flight is seeking investment from health technology companies such as Samsung. Implementing a Samsung fitness watch on equipment would both increase quality of service offered to customers as well as finance the $53,251 of initial start up cost.

However, costs are not only apparent in creating the gym space. The cost of running and maintaining the Fit For Flight facility and company costs include the cost of real estate, legal/accounting, utilities/maintenance, insurance, and wages. The most costly of these being real estate, due to the costly nature of airport retail space, especially in an airport with so much foot traffic like Seattle. The cost of maintenance is estimated to be upwards of $264,750 annually.

● Estimates for costs of maintenance (annually)○ Real Estate

■ $113,550○ Legal and Accounting

■ $10,000○ Utilities, laundry, maintenance, etc.

■ $67,200○ Operating Expenses (wages: security, register, custodial attendants)

■ $74,000

So how will Fit For Flight generate profit as a business and for investors? Airport real estate is not the only outlandishly expensive part of airport retail. As you may know, traditionally airport prices are escalated due to the captive customer base since once past security, travelers are not likely to leave. Understanding this trend, Fit For Flight can rationalize charging $14.99 for a day pass admission to the Fit For Flight facility and a monthly subscription fee of $34.99 for unlimited access. While Fit For Flight costs may be high, the expected revenues are far exceed them, leading to a sizable profit. The assumptions for revenues are estimated by a formula that takes into consideration the number of flights delayed in the Seattle airport daily, compounded with the number of frequent flying health conscious individuals. An estimated 0.5% of these people would be customers of Fit For Flight. This would mean that around 45 people would be using our services in an average day. Assuming that more customers purchase a day pass than a monthly subscription annual revenues are expected to be $435,781.

In total, assuming that the $53,251 of start up costs are covered through outside investors such as Samsung, Fit For Flight’s business model would provide excellent services to our customers as well as $171,031 annual profit as a base. This means that Fit for Flight will yield profit starting from day 1.

With a profitable business model in place and favorable market trends. Fit for Flight holds high expectations for the future growth the company. Success at the Seattle installation would confirm that Fit for Flight is meeting a true perceived problem for consumers. Over time with increasing awareness of Fit for Flights benefits, the implementation of a second gym facility is a strong possibility in the Denver International Airport. This plan for expansion can be a foreseen goal upon 3 years of successful operation.

Every startup company needs an exit plan in case the business venture does not work out as planned; this is no different for Fit for Flight. Fit for Flights founders agree that there are calculated risks financially being taken when starting up this business. With that said, if the revenue and financial projections are off and do not meet the acceptable standard, Fit for Flight has an appropriate exit plan to ensure as little damage as possible. The best-case scenario for this plan would be to get acquired by a major company such as Samsung or Delta Airlines. This way the company would still stand but with a larger company backing it up. If a bigger company is not interested in acquiring Fit for Flight than the next option would be to sell the company. The founders would find a sale that would maximize returns. The worst case scenario would be that Fit for Flight would need to file for bankruptcy, if which the company would allocate help from its business lawyer to make sure the decisions are made in a cost-efficient manner.

[3] http://www.ivillage.com/best-websites-workout-routines/4-a-555959[4] http://www.mayoclinic.org/healthy-living/fitness/expert-answers/exercise/faq-20057916[5]http://www.forbes.com/sites/capitalonespark/2013/06/10/viral-videos-can-drive-sales-5-steps-to-success/ [6]http://www.virtual-strategy.com/2014/12/04/bergdorf-goodman-embraces-retail-technology-new-cell-phone-charging-stations#axzz3L9l9avWn

Appendices

Resumes:

Adam J. Alexander16588 Isosceles Avenue, Lakeville, MN 55044 612-327-2971 alexanda@stolaf.edu� �

Education

St. Olaf College, Northfield, MN Anticipated Graduation: 2016Major: Economics with an emphasis in ManagementConcentration: Biomedical Studies Current GPA: 3.33/4.00Languages: Spanish

Lakeville North High School, Lakeville, MN Graduation: June 2012

GPA: 4.00/4.00Honors: Summa Cum Laude, Advanced Placement Scholar, St. Olaf College Academic Scholarship, St. Olaf College Service Leadership Scholarship, Lakeville Rotary Scholarship

Work ExperienceField Supervisor Lakeville Baseball Association, Lakeville, MN May 2014 to July 2014· Oversaw activities and conditions of 20-plus fields for traveling baseball tournament-play· Coordinated with coworkers to prepare fields in advance of weekly tournaments· Efficiently operated field equipment to have fields ready for play on timeMerchandiser Schwan’s Consumer Brands, Inc., Bloomington, MN May 2013 to August 2013· Developed planning of routes for execution of product-placement for 15-plus stores in a 60-plus mile radius· Operated independently around the Twin Cities metro and outstate area, commuting with personal vehicle· Recorded hours and miles in an excel spreadsheet to be turned in weekly (35-plus hours/week)· Analyzed and reported findings to superiors about the needs and status of each store· Communicated marketing and sales goals with respective store managersSummer Intern Citizens Bank MN, Lakeville, MN June 2012 to August 2012Executed financial transactions using specialized computer programs for a diverse customer base· Interacted by phone and face-to-face with customers to satisfy their needs· Organized and operated a cash drawer of thousands of dollars, mortgage files, and banking files· Observed the ways of which a banking business operates (marketing, sales, promotions, etc.)

ActivitiesCo-President St. Olaf Pre-Physical/Occupational Therapy Club September 2014-present· Formulate and execute club meetings and events throughout the school year· Strategically market to potential members with posters, informational emails, and word-of-mouth recruitment· Mentor and guide members on a path to success for a potential physical/occupational therapy careerVice President/Treasurer St. Olaf College Investment Club September 2014-present· Work together with President and other board members to achieve best financial results for our club· Handle financial transactions and internal financial information· Develop fundraising techniques and report successes and failures of our financial goalsOutfielder St. Olaf Baseball Team 2012-present· Build strong relationships through teamwork, overcome adverse situations, develop leadership skills to be used in everyday lifeMember National Honor Society 2011-2012· 40 hours of community service required per year, fundraised for charities, put on school eventsFounder USAgain-Lakeville 2011-2014 · Started a clothing recycling/re-use program at my high school, also helped raise funds for the school with the programLeader Panther Prep/Link Crew 2010-2011· Led a group of incoming high school freshmen, helped them get comfortable at new school, assisted with registrationYouth Baseball Instructor Lakeville Baseball Association 2011-present & St. Olaf Baseball Camps· Coached young kids on the fundamentals of baseball, led fun and competitive games, improved their abilities of the gameLetterman/Captain* Lakeville North Varsity Football, 2010-2012 Basketball, and Baseball* · Established long-term relationships through teamwork for a common goal, captained baseball team my senior year

Kajsa Brindley

1500 St. Olaf Ave Northield, M 55057 (859) 537-0174

brindlek@stolaf.edu

St. Olaf College· Bachelor of Arts in Political Science

· Concentration in Management Studies and Women and Gender Studies

· Member of the Women’s Soccer Team

Employment

GRN Minneapolis South n Research Assistant 2013- Presentn Makes daily calls to future candidatesn Utilizes multiple databases to screen potential candidates

Guaranteed Rate Minneapolis Summer 2014

n Marketing Internn Created multiple projects that broadened clientelen Updated daily blogsn Sent weekly emails to customersn Made weekly calls to interested clientele

Skogland Gym n Front Desk Receptionist 2012- Presentn Makes sure the building is securen Welcomes gym members to the facility

Volunteering

n Interact Theater for the Performing Arts 2012- Presento Assists mentally disabled and handicapped individualsn Founder of Best Buddies at Paul Laurence Dunbar High School 2010- 2012

COSTS PRICES

Fixed CostsFitness Equipment $25,507 (top line)

First Aid Equipment $1,000

Interior signs/decorations $1,200

Exterior Signs $400-1,000

Opening Costs $4,400-7,000

Supplies and furniture $19,844 (locker rooms)

Total Fixed Costs $53,251.00

Annual Expenses

Real Estate (premium location) $113,550/yr

Legal and accounting $2,000-18,000/yr

Utilities, laundry, maintenance, etc. $48,000-67,200/yr

Insurance $4,400-4,800

Operating Expenses (wages: security, register, custodial attendants) $74,000

Total Annual Expenses $264,750.00Total Costs For 3 Years $847,501.00