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Transcript of Page1 Location Based Services of Proximus Touring - Immonet Best of Wireless 24/09/2003 Fabienne...
page1
Location Based Services of Proximus
Touring - Immonet
Best of Wireless24/09/2003
Fabienne Evers/Eric Snel – Belgacom Mobile
Thierry Delire - Touring
Jan Van Wijnendaele – Belgacom Mobile
Patrick Van Waeyenberge – De Persgroep
page2AgendaAgenda
What are Location Based Services?
Proximus’ Location Based Services offer
Proximus Geo Services
Proximus Mobile Business Solutions Proximus B2B
Concept How does it work? Touring
Proximus Value Added Network&Services Concept Offer Immonet
Conclusions
page3
LBS: Location Based Services = services based on the geographical position of the end-user
The end-user’s geographical position enters the dance in mobile services
The location adds value to existing applications
The location creates new applications
What are Location Based Services?What are Location Based Services?
page4Proximus’ Location Based Services offerProximus’ Location Based Services offer
Proximus Geo Services Proximus Interactive
(http://www.proximus-interactive.be)
Mobile Business Solutions Improve Productivity Control Costs
Proximus B2B – LBS
Generate revenues Proximus Value Added Network&Services - LBS
page5Proximus offer: Geo ServicesProximus offer: Geo Services
Proximus Geo Services : Proximus interactive: SMS, WAP
page6
Proximus concept: Mobile Business Solutions Improve productivity Control costs Generate revenues
LBS offer towards companies who want to integrate location information of e.g. employees, goods or assets in their own applications (e.g. dispatching)
Proximus B2B – LBS: conceptProximus B2B – LBS: concept
page7
LES Proximus
Proximus Network
Proximus B2B - LBS: how does it work?Proximus B2B - LBS: how does it work?
Application
Server
Corporate / Business Customer
page8
Positive impacts reported:
Versus GPS solutions: No Hardware investments, only software development (XML/Soap application)
Cost efficiency
Time management
Planning
Dispatching
Proximus B2B – LBS: TouringProximus B2B – LBS: Touring
page9
Proximus concept: Mobile Business Solutions Improve productivity Control costs Generate revenues
LBS offer towards companies who want to offer a location based service to their customers
Proximus Value Added Network&Services - LBSProximus Value Added Network&Services - LBS
page10Proximus Value Added Network&Services - LBSProximus Value Added Network&Services - LBS
The different players in a VAN&S environment
And their roles
Proximus
Location Platform
COSP
LBS applications
WASPEnd-user
• Network
• Billing
• Platforms
• Support to WASP & COSP
• Customer support
• Gateway
• Coordination with mobile operators
• Application provider
• Customer service (opt-in/opt-out…)
• Content offer
• Applications
• Marketing push
page11Proximus VAN&S – LBS product offerProximus VAN&S – LBS product offer
VAN&S LBS product offer
Proximus
Location Platform
COSP
LBS applications
WASPEnd-user
Access to the Proximus Location Platform Location Information Additional features: Geo-coding & reverse geo-
coding End-user privacy management
page12
Offer location based services yourself towards your customers and prospects
Location is an enabler: Adds value to existing applications Enables new applications
Combine location with SMS/MMS/WAP/voice
Applications with potential Information Services Games Advertisement Safety Community Track & trace
Proximus VAN&S – LBS: Proximus VAN&S – LBS: What is in it for you as a company?What is in it for you as a company?
page14
De Persgroep Newspapers:
Het Laatste Nieuws De Morgen
Magazines: Dag Allemaal TV-Familie Joepie ...
Audiovisual VMMa ATV
Internet www.autozone.be -> November 2002 www.immonet.be -> February 2003 www.hetlaatstenieuws.be ->July 2003 www.checkin.be -> Augustus 2003
Immonet.be – Who are we?Immonet.be – Who are we?
page15
Problem: only 1 dominant playergaining market share is difficult for newcomers
Immonet.be
High quality site, can compete with other playersDifficult to gain market share Need for innovative market presenceOffer services with Added Value : LBS = opportunity
Situation Online ImmomarketSituation Online Immomarket
page16
Location Platform LBS application
End-user
Hoe does it work?Hoe does it work?
SMS Platform
To: 3326
huis tekoop
Boulevard Leopold II 209, 1080, pr €1.000.000, Tel 02/3471147
page17
LBS - SMS application : opportunity for Immonet.be New service: did not exist before
INNOVATIVE & enforcing IMAGE
Generate new revenues
Agents will provide more easily address info of their real estate (advantage for our site)
Future evolution: Enlarge the database of real estate
LBS combined with MMS: more advantages More info can be put in the message Photo’s!!
Advantages for Immonet.beAdvantages for Immonet.be
page18ConclusionsConclusions
The Proximus Location Based Services platform is ready for commercial use today
Two end-to-end offers for enterprises exist: Proximus B2B - LBS
Improve productivity Control costs
Proximus Value Added Network&Services - LBS Generate revenues
Introduction of Proximus Location Based Services in your company:
Easy integration Integrated privacy management Commercial, technical and operational support