Thomas Nilsson thomas@sustainableinteraction.se

Responsible gambling - what direction?

Online Accessible, fast, fun & risky

The sum is more then it´s parts

Internet gambling (any) 3,0

VLT 2,5

Bingo 2,4

Poker 2,2

Casino gambling 1,6

Sports betting 1,5

SWELOGS

Prevalence - what is going on?

• Flexibel and ”smart” limit setting

• Active communication with players trough different/all channels

• Self assessment and self help

• Behaviour tracking systems

• Specialised training

Responsible gambling trends

In short - responsible gamling initiatives that seams to have effect

Policy initatives

age limitations

restricting the number of gambling venues

restricting use of alcohol while gambling

Responsible gambling initatives

maximum loss limits

maximum of money transfered to player account

make players set limits for time and money

self exclusion

HEAVY GAMBLING

PROBLEM GAMBLING

Stress

Substance use/abuse Mental health

problems

Etiological Model of Gambling and Problem Gambling

Källor: Williams et al 2013 & 2015 *evidence for effect, more or less

No alcohol connected to gambling*

Information about risk factors

Marketing

Player education (Erroneous beliefs)*

School project*

Breaks* Limits*

Selectiv exlusion

Limits* Self test*

BTS Big winner call

Proactive communication BTS

Information about treatment* Self exklusion*

Limits* Self test*

BTS Sale

GAMBLING

Continuous forms and/or big win

Family modelling Peer involvement Gambling fallacies

Less education Lower intelligence

Gambling availabilityAnti-sociality

Risk Taking Propensity

Inherit or due to male gender or young age

Impulsivity Low agreeableness

Low conscientiousness

Adverse childhood

This what some operators currently do

• Maximum limits to player account set by the operator

• Loss limit per day/week/month

• When big win - the account freeze and the player is contacted

• When loss limit is reached players are contacted

• Proactive communication via mail and phone

• Different interventions to problem gambler using internet or/and live

• Obligatory use of BTS - with different approach to contact

Challenges

• Individualisation - the burden and responsibility on the player

• Licensing demands could be a roof

• It´s all about how it is executed

• Most be user friendly and easy to follow

• Lose those who thinks it is to much ”big brother”

• To be in front coasts and takes bravery

There is difference between an opinion and the experience

10% of the gamblers stands for 53% of the turnover