P.A.D.C Workshop
107
THINK DIFFERENT Ashley Ringrose Soap Creative & Bannerblog + random useless things
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THINK DIFFERENTAshley RingroseSoap Creative & Bannerblog
+ random useless things
THINK DIFFERENTAshley RingroseSoap Creative & Bannerblog
+ random useless things
DIGITAL INITIATIVE
Where do you find the time?
Google Stats
play
Flagged emails
heroHQ
Underground
Bannerblog
Sleevage
MrPotatomash
Couch photos
Shoe Photos
Mattress Photos
Personal photos
WTFcostumes
Earthwallpapers
TheSlipperyTruffle
Read
Milo helps
“I don’t have the time” is bullshit
#1 Reason why digital is better than advertising?
We don’t have to do advertising
From Iain Tate’s (Poke UK) talk
+ No media needed+ No budget restrictions
+ Can just do it
GAME
MOBILE APP
WIDGETVIDEO SERIES
INTERACTIVE MOVIECOMP
CONVERSATION (SOCIAL)
SURVEY
SERVICE
WE CAN MAKE A...
& MORE
NEED TO CHANGE CLIENT MINDSETS NOT TO BRIEF FOR DIGITAL
ADSBUT BRIEF FOR DIGITAL
SOLUTIONS
#1 reason digital sucks?
It’sComplicated
shit
UBISOFT : http://callofjuarez.au.ubi.com/the-chicken-race
“Interactivity increases brand recall 63% more than non
interactive ads”
*Barnum Sulley Research 2008
*Insight Stolen from Far Far’s Cannes Workshop
TRADITIONAL ADVERTISING
DIGITAL ADVERTISING
A DIGITAL BRIEF
Shitty Brief
ResultsA bunch of banner concepts?
Ask to be briefed differently
Status Quo of Digital vs Traditional
Digital People suck at, while traditional are best at
Story TellingCopywriting
Selling in ideasWorking with media agencies
Getting big budgets >100k
While traditional suck at, while digital are best at
Non advertising ideasInteraction
Non linear experiencesWorking with other creative agencies
TechnologyVideo Games
Working with Budgets <50k
What scares me as a digital creative?
When traditional advertising people start to think digital. Then they steal our clients,
work, talent and awards
But we should both be scared.
Breakthrough ideas NOT from agencies
And the #1 Youtube channel in the
world?
THINK DIFFERENT FOR DIGITAL
2009 IS NOTHING LIKE 2006
The web is only
days old
THE DIGITAL MARKET circa 2008
Goodbye expensive digital graveyards
Hello multiple digital touch points
Real Mobile Web
THE DIGITAL MARKET circa 2008
One Function Website
DATA IS SEXY
FILM ANNOUNCED
TRAILER + WIDGET
LAUNCHED
BLOGLIVE
Chuck Norris Facts
When the Boogeyman goes to sleep every night, he checks his closet for Chuck Norris.
There is no theory of evolution. Just a list of creatures Chuck Norris has allowed to live.
Chuck Norris is the reason why Wally is hiding.
There is no chin behind Chuck Norris’ beard. There is only another fist.
Chuck Norris can lead a horse to water AND make it drink.
Chuck Norris CAN believe it's not butter.
CREATIVE MEDIA?
CANNES 2008
A Blind Call
Duval Guillaume [BE]Agency:
Read At Work
COLENSO [NZ]Agency:
Virgin Bets
Lean Mean Fighting Machine [UK]Agency:
5 min Workshop (v2)Come up with digital ideas (not ads) to support
Campbell’s Chunky
5 min Workshop (v3)Come up with a single function digital solution
for any brand
A FINAL NOTEDIGITAL IS POWERFUL
Thank you & Good LuckAshley Ringrose
www.soap.com.auwww.bannerblog.com.au
@100ftzombie
