Innovate Together!...- Pitch training - Sales training - Financing, IPR, team, etc… Example of...
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05/13/2019 Jakob Söderström Innovate Together! How Lantmännen Collaborates with Startups and Entrepreneurs
Transcript of Innovate Together!...- Pitch training - Sales training - Financing, IPR, team, etc… Example of...
05/13/2019 Jakob Söderström
Innovate Together!How Lantmännen Collaborates with Startups and Entrepreneurs
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Our base is in Northern Europe
• Lantmännen is an agricultural cooperative and Northern Europe’s leading player in agriculture, machinery, bioenergy and food.
• We are owned by 25 000 farmers, have 10 000 employees, operations in some 20 countries, and an annual turnover of SEK 45 billion.
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Chairman of the Board:Per Lindahl
CEO & Group President:Per Olof Nyman
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We operate on a worldwide market
Lantmännen’s business portfolio creates value from farmland
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Well-known brand driving growth
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Research & Innovation
2,5 MEUR per year
Focus areas
30 years50 MEUR750 projects
All universities and colleges in the
Nordic countries
Agriculture and Machinery
Food and packaging
Bioenergy and Green materials
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Lantmännen Research Foundation
A worldwide research network
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• Platform for taking ideas from theory to practice
• Started 2014
• Open for both intrapreneurs and entrepreneurs to participate
• Collaboration with innovation hubs
Lantmännen Greenhouse
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A short and intense program
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Workshop content
Development of the idea- Value proposition- Customer relationship- Business model
Education- Business development- Pitch training- Sales training- Financing,
IPR, team, etc…
Example of setup
Workshop 1
Workshop 2
Workshop 3
Workshop 4
Workshop 5
Workshop 6
Dragons’ Den
week 1
week 2
week 3
week 4
week 5
week 6
week 7
IDEA
BUSINESS MODELL
PLAN FORWARD
Dragons’ Den
• The participants presents their projects
• Evaluation and feedback from the dragons
• Conclusion of the best way forward
• A day dedicated to innovation!
Example of offers:
• We finance a continuation of the project with counterclaims for a specific performance
• We test the product in a “real” environment
• We hand out a small sum as a scholarship
• Help set up meeting with the first customer
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Head of R&D
Country MD Sweden
Head of Strategy
Head of Cerealia
Executive VP
CEOCEO Functional Foods
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Greenhouse themes
• In spring 2018, Greenhouse Agtech was conducted, which focused on digital innovations in the agriculture sector.
• In autumn 2018, we continued with a focus area, this time with the Greenhouse Foodtech, which focused on upscaling and pilot trials of food innovations.
• Example of projects:
• Surveillance of livestock for tracking health
• Digitalization of consultancy services for farmers
• Lupinta – falafel and tempeh on lupine beans
• Huj – vegan spreads and cream cheese
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Participants pitch for the dragons
Advertisement in Dagens Industri
All participants gathered
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Why are we running the Greenhouse?
• Support innovations in the agricultural and food sector
• Find and develop new business within Lantmännen
• Create collaborations, both internally and externally!
• Innovative culture: retain and develop creative employees
• Contribute to foodtech and agtech being interesting and innovative industries!
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Learnings
3. Keep Legal Affairs at an
arm's length
2. Involve key individuals in the
organization
1. Perfection is the enemy of
process
4. No ordinary KPI’s
