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From the page to the screen to the built environment,

graphic design is central to how we construct and convey

meaning in the world around us. The Graphic Design

Department at Massachusetts College of Art and Design

provides students with a robust working knowledge of

print design, information design, branding, and dynamic

media (experience design). Our students learn “hands

on” in studio classes led by a faculty of practicing

designers and design educators, accomplished in their

areas of expertise.

The Undergraduate Graphic Design Program

The Graphic Design Department welcomes students to

a learning environment in which to explore theoretical,

practical and technical applications relative to a variety

of design problems. Through a sequenced combination

of required courses in the major and electives, students

learn the necessary techniques, skills and concepts. In

addition, students are exposed to intensive critique as

well as discussions and lectures. They learn to speak

intelligently about their own work and the work of their

classmates in preparation for the increasingly team-

based professional environment in which they will find

themselves upon graduation.

We maintain that fundamentals of design remain

consistent across media: form must enhance meaning,

typography must communicate, and both must serve

concept. Traditional manual skills---such as lettering,

drawing, bookbinding and hand-setting metal type---meet

sophisticated software and algorithmic thinking in the

toolbox we expect our graphic design students to

develop. Students are challenged to develop design

solutions while experimenting with a wide range of media

in the areas of package design, publication design, web

design, interactive communication, advertising, and the

creation of graphic identities and branded experiences.

The graphic design faculty inspires students not only to

value structure, surface, and form, but to understand and

engage with clients, audiences, and the culture at large.

Research and process are therefore as essential to our

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program as product. Students routinely develop user

profiles and conduct applied testing as part of their work.

Most projects within the major courses involve research

at some level and require students to read and write

about design.

Many of our students complete internships, either during

the academic year or during the summer. We support

these internships as opportunities for students to explore

various areas within graphic design while experiencing

the demands and pace of the profession. The school

enjoys longstanding relationships with top studios,

agencies, and industries in the Boston area. Many

student internships lead to job offers. Our alumni work

in a wide range of jobs, in the traditional realms of

advertising, publishing, corporate communication, and

web design, as well as in rapidly expanding areas such

as user experience, strategic design planning, systems

design, and design entrepreneurship.

The Graduate Program: Dynamic Media Institute

The Dynamic Media Institute at MassArt offers a 60-

credit Masters of Fine Art degree for anyone passionate

about the future of dynamic media in communication

design. Our students are fine artists, designers,

architects, engineers, programmers, and educators,

among others, who pursue a unique thesis vision

through a rigorous practice of research, prototyping, and

writing. With the support of peers, faculty, advisors, and

critics, their practice culminates in a rich body of original

work and a comprehensive written thesis document.

Thesis topics, as varied as our students, range from

interface design, interactive environments, learning

applications, and data visualization to participatory

narrative, sound and video installation, smart objects,

and much more. Our students leave the program,

empowered by their new work, skill, and experience, to

become leading educators, practit ioners, and

entrepreneurs.

Open Invitation

We welcome you to explore Massachusetts College of

Art and Design online (massart.edu) or in person.

MassArt is a public, independent university of art and

design. The college's professional baccalaureate and

graduate programs prepare students to participate in the

creative economy as fine artists, designers and art

educators. We ask you to join us and to engage in the

well being of society. As a national leader in visual art

and design education, the col lege inf luences

contemporary culture through the accomplishments of

its alumni and the creative activities of its faculty and

staff. We believe that diversity---in background, status,

culture, and viewpoint---is essential to a vital and creative

community, and we would welcome your contributions.

70 Package&Design

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