BethanyEast PR & Mgmt. Consulting

A boutique full service pr firmMedia Relations

Marketing and PromotionsEvent Planning

New Market ConsultingTransitioning and Direction

Multi-Media Marketing

• BethanyEast creates innovative and interesting ad campaigns that appeal to various demographics– Print ad campaign– Social networking communication strategy– Interactive seminar management– Open forum/audience involvement

BethanyEast keeps your brand relevant, whi

Recognizing Excellence

Marketing/Branding Campaign Proposal – PACE Academy

Goals & Objectives

• Promote PACE efforts in providing exemplary education to K-8 students

• Gain recognition as a School of Excellence

• Connect with prestigious review boards

Goals & ObjectivesIntroduce positive news and truthful information on charter schools

Grow network between PACE, parents and Eastern Michigan University

Create buzz around school accomplishments

Build and position expectations

Maximize Effectiveness

• Improving communication methods– Positive connections– Market your motto

• Creating your networks– Student/Teacher– Parent/Administration

Expectations

Hard work/Results

Promotions

Creating Positive Content

INITIATIVE PURPOSE

PACE Pride Grow an environment where students and parents understand the benefits of going to PACE Academy

Motto Recognition Optimize and position new motto “Good to Great!”

Promoting Excellence Promote goals to EMU Regents, the city of Southfield, media and the surrounding community

Social NetworkCreate a schedule of updates and sharing that will push PACE to the virtual forefront of recognition as a school of excellence

BethanyEast Media Network

Print Publications• Detroit Free Press• Crain’s Detroit Business

Social Networks• Facebook Fan Page• LinkedIn Group

Radio/eMedia• FM 98 WJLB Morning Show• AllGirlTalk Radio • 105.9 “Real Talk Radio”• Blog Talk Radio

CREATIVE MEDIA MANAGEMENT

The PACE Media Kit

BethanyEast is capable of orchestrating the creation of a fully interactive media kit to promote PACE achievements

•Professionally shot and edited video montage•Print kit •Brochures•Print ad campaign •eNewsletter template

Measuring Success

• Media coverage• Surveys/Questionairres• Sponsored focus groups• Virtual footprint/activity• Accolades from customers• Open communication• File Sharing

BethanyEast uses modern methods of measuring success in completing proposed and requested tasks.

Public Insurance

• All BethanyEast PR clients find security in knowing that in times of emergency they will receive optimum consideration– 911 Access to Crisis Management– Consultation focused on strategizing your schools

actions during crisis– Full access to all BethanyEast resources and

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