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    Portfolio

    Derek Creighton Evans

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    Contact

    Derek [email protected] Mill Stream St. Rexburg, ID 83440

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    Table ofContents

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    Event Ad

    Description:Tis is a hypothetical event I have created, in which a lawn mowingundraiser is promoted.

    Process:I looked through magazines, ound an image, scanned and croppedit, and then continued to add text boxes and other graphics around it.I used different onts and sizes, as well as implimenting the principleso design into my image. I tried to make it simple and to the point,with the tag line Tink. Green. to catch the eye. I also usedprimarily a green and black color scheme on the flyer to give it a boldlook.

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    Imaging

    Description:Tis is a digital picture that I captured and edited on Photoshop.I applied the rule o thirds in the design, along with emphasisand proximity to help create a more pleasing image.

    Process:I used my Canon t4i digital SLR to capture this photo on theBYU-Idaho campus. From there I uploaded the image onto amac computer, and used Photoshop to crop, edit, de-saturate,and add a filter onto it. I brought down the saturation by about50% and then used the Diffuse Glow filter to brighten up partso the photo; this gave the apples an extra shine that didnt existin the original image. I also outlined one apples in the lower lefquadrant to draw the eye and reveal what the true colororiginally was. I did this using the magnet tool in Photoshop,and then pressing inverse to distort the background. Tisallowed or that one apple to stay original in color.

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    Montage

    Description:Tis is a montage poster I created to complete an assignment. I wentwith a religious theme and combined two pictures together. I did thisbecause it has special meaning to me and I thought others on campuswould share in that meaning.

    Process:I grabbed a photo o the stars and also a separate photo o a tree. Ithen used the brush tool, afer making white space on my layers, to

    blend the images together. I was trying to make the tree blend intothe universe smoothly. I had to use different portions o the universepicture multiple times to make this work. Afer blending I placed thetext in the corner, with two separate text boxes so I could align better.I like how the tree branch sections off that portion o the poster. Ithen used a Gaussian Filter on a blue rectangle I placed behind thetext so it would pop out more. Tis was all done in Photoshop.

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    Logos

    Description:Tese are three logos I have come up with or a hypothetical treehouse building company called ree Box. Each one showsdifferent text/design to bring out the theme o the company.

    Process:I used Illustrator to create these three logos mostly using the pentool (add/subtract) to make, delete, and alter anchor points on mytext. In this way I created my own text in some aspects. I also usedrectangle tools along with color swatches to create these. I tried tokeep it simple.

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    Business Card

    Description:Tis is a project I worked on or a hypothetical insurancecompany. I created the logo, the company idea, and the designo these cards.

    Process:I had to first think o a logo. I began with a different company-- a real company that I have been thinking o starting -- but the

    logo just wasnt working out. Ten I stared thinking aboutsimplistic logos and shapes I could create. A cloud came tomind and I began to work with that idea. In the end I createdour different logos -- three or RainCloud Insurance, and oneor BalloonCloud Balloon Co. I then narrowed it down to onelogo or RainCloud.

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    Letterhead

    Description:Tis letterhead stationary was designed in unison with the RainCloud Insurance business card. Te designs in each o theseprojects are meant to mirror eachother.

    Process:I had to first think o a logo. I began with a different company -- areal company that I have been thinking o starting -- but the logo

    just wasnt working out. Ten I stared thinking about simplisticlogos and shapes I could create. A cloud came to mind and I beganto work with that idea. In the end I created our different logos --three or RainCloud Insurance, and one or BalloonCloud BalloonCo. I then narrowed it down to one logo or RainCloud.

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    Brochure

    Description:I created this brochure or a hypothetical Insurance company Icreated. I made up the cloud logo, slogan because we all have rainydays... and company name RainCloud Insurance. I used a bluecolor scale to give a theme to the brochures appearance.I also thought o the content given in this brochure, which includesbackground stories o ake customers, as well as a new Mix andMatch insurance policy program, where customers get to chooserom 15 different policies to create their own.

    Process:I created the logo in Illustrator, and moved it rom there into InDesign. Te rest o the work was done there. Tis project wasactually a spin-off rom another previous project o mine, so the logoand company was already created. Coming up with the content o theproject was a step I needed to create. Tis is where the back storiescome in to play; I needed at least 250 words, and the two stories andhow they relate to RainCloud provide that. Te explanation o theMix and Match Policy also contributes to this.

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    Web Page

    Description:Tis is a webpage that I designed or the fictional insurancecompany RainCloud. Te webpage uses the color schemes oundin the logo, with the background and some text a light blue, andthe body text a dark grey.

    Process:I had to download a CSS and an HML template, connect them

    by putting them in the same older and rewriting some code,and then start changing things around. I used ext Wrangler torewrite parts o the code, along with the website www.cssdesk.com. Ten I took a screenshot o the finished product, and put itinto Photoshop or cropping.

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    Flier

    Description:Tis is the first project I have accomplished using any Adobeprogram. Te pictures and text were provided, and I had theassignment to rearrange and design this flier. It had to be in blackand white, and it had to include one o many pictures provided.it also had to include all the heading and body text provided.Process:Te program I used to create this flier was InDesign. Tis was my

    first time using this program, and I learned how to upload andinsert photos correctly, how to use many o the program tools,and how to adjust settings to appropriately print and post thisflier. Design principles were practiced and implemented to givethe flier good flow, proximity, alignment, and contrast.