Ownership,expansion and new media technologies
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NME Ownership,Expansion and New Media Technologies
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Transcript of Ownership,expansion and new media technologies
NMEOwnership,Expansion and New Media Technologies
OWNERSHIP
NMENew Musical Express
Weekly Music Magazine
First issue - 7 March 1952
Music Newspaper then magazine in 1980’s
Longest published music weekly
Total Circulation - 33,875
Target audience - 65% Male - 50% 16-24, 23% 25-34 - 79% ABC1
NME -diagonal expansion NME.com, NME Awards, NME Tours, NME Radio and NME TV
Own - IPC Media (International Publishing Corporation) bought in 1963
OWNERSHIP (PUBLISHER)
International Publishing Corporation
1958
Own - Time Inc subsidiary of Time Warner
350 million copies sold each year
Time Inc took over IPC in 1998
Produces over 60 brand
Three core audiences: men, mass market women and upmarket women
Dominate Sector - TV Guild (6), Country Pursuits (5), Home Interest (7), Marine (6) and Women's Weeklies Specials (6)
PARENT COMPANY
Time Inc subsidiary of Time Warner
Formerly AOL Time Warner
Merger - Warner Communications Inc., Time Inc., Turner Broadcasting System, Inc
One of the 6 largest Media conglomerates in the world
Operations in film,television and publishing.
THE MAGAZINE
DIAGONAL EXPANSION
NME MAG
NME.com (1996)
NME Awards (1952)NME Tours (1995)
NME Radio (2008) NME TV (2007 - 2012)CSC Media Group
NEW MEDIAOnline Live
Radio
News Articles
Top Story
Main (Featured)
Video
Top Tickets to
buy
Twitter and
Google+ links
Blog
NEW MEDIAOther Blogs
Social
Top Stories
Main Story
Top Stories
Sign up
NEW MEDIA
Top News Stories
Image and Video
Search
Main Articles
SOCIAL MEDIA (FACEBOOK)
Images
News / Top stories
Engaging people
Following
Other NME Likes
SOCIAL MEDIA (YOUTUBE)
Engaging people
Other Past
Content
“1 mouth ago”
SOCIAL MEDIA (TWITTER)
Following
Images
News / Top Stoies
SOCIAL MEDIA (GOOGLE+)
Images
News / Top stories
Following
SELF PROMOTION (PRINT)
SELF PROMOTION (WEB)
NME BRAND
Front
Colour
Design
Name
Online (Social)
Theme (ULP)
FRONT COVER
Bleeding
Composition
Conventions /Genre
Cover Line
House Style
Image (Mid Shot)Masthead
Teasers / Plugs
Teasers / PlugsPuff
Sans-serifSerif
CONTENTS
Advertising
Composition
Conventions
Cover LineHouse Style
Puff
Pugs
Sans-serifSerif
Teasers
FEATURE PAGES
Bleeding
Conventions
Cover Line
House StyleRepresentation
Sans-serif
Serif
