Owela - new tools
1
http://owela.fi Preference mapping Additional information Kaisa Vehmas Timo Hintsa Senior Scientist Research Scientist Tel. +358 400 127 116 Tel. +358 40 837 2723 [email protected] [email protected] BRAND OWNER USER Identification of relevant experience dimensions versatile uninteresting pleasant cheap useful interesting useless ecological high quality modern The statement pairs consist of two opposing statements. The statements are at the opposite ends of a slider bar, and the participants are asked to move the evaluated products or services to a position that would correspond best with their opinion. Rapid prototyping QR voting Which one do you prefer, volleyball or basketball? Vote by reading the QR code by your mobile phone. Search with hashtag from Twitter and Instagram Content for Owela discussion from social media Somewall Example of preference map. The map shows differences in attributes associated with the concepts, with straightforward and meaningful interpretations.
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Owela is an online innovation space which helps companies to develop products and services together with their users. Owelasupports active user involvement in the innovation process fromthe early ideas to piloting and actual use.
Transcript of Owela - new tools
http://owela.fi
Preference mapping
Additional information
Kaisa Vehmas Timo Hintsa
Senior Scientist Research Scientist
Tel. +358 400 127 116 Tel. +358 40 837 2723
[email protected] [email protected]
BRAND
OWNER
USER
Identification of relevant experience dimensions
versatile uninteresting pleasant
cheap
useful
interesting useless
ecological high quality modern
The statement pairs consist of
two opposing statements. The
statements are at the opposite
ends of a slider bar, and the
participants are asked to move
the evaluated products or
services to a position that
would correspond best with
their opinion.
Rapid prototyping
QR voting Which one do you prefer, volleyball or
basketball? Vote by reading the QR code
by your mobile phone.
Search with hashtag from Twitter and Instagram
Content for Owela discussion from social media
Somewall
Example of preference map. The map shows differences in attributes associated
with the concepts, with straightforward and meaningful interpretations.
