SOCIAL MEDIA AND MOBILE APPS - MAY 2013

Thomas Coleman, AICP, LEED AP

Reaching New Audiences with New Tools

2012-2016 Mobile Market Place

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Mobile – with the number of people accessing the internet via a mobile phone increasing by 60.3% to 818.4 million in the last 2 years.

Older users adoption – On Twitter the 55-64 year age bracket is the fastest growing demographic with 79% growth rate since 2012. The fastest growing demographic on Facebook’s and Google+’s networks are the 45 to 54 year age bracket at 46% and 56% respectively.

What are 2 key factors driving the social web in 2013?

http://www.jeffbullas.com/2013/05/06/21-awesome-social-media-facts-figures-and-statistics-for-2013/#Kg8FHxOw8bTeklQU.99

Smartphone PenetrationMobile Market Place

75% of people earning $30,000 or

less own cell phones

90% earning $30,000-$50,000 own

cell phones

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How People Really Use MobileMobile Market Place

Source: Harvard Business Review, January 2013

Most common activity is not shopping or socializing but engaging in what researchers call "me time."

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Reaching Audiences Where They AreProject-Level Social Media

Current Project Social Media Sites Developed by Parsons Brinckerhoff

What We Have Learned

On most projects, more than 60% followers are women

More views on social media pages, compared to project website

25% project information. Engage, share, be nice, respond even if in disagreement

After 9 Projects, 20+ social media platforms

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Interactive communication capability to enhance public Involvement

Conceived by Tom Coleman with Illinois Institute of Technology/ GeneXus

Innovative application to Georgia Transportation Investment Act

Mobile App InitiativeParsons Brinckerhoff

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Mobile APP Resource TeamParsons Brinckerhoff

• We understand that a mobile app will work when it is part of a well-thought out project communication/outreach strategy

• Client expectations are shifting – expecting project teams to engage with the public in new, innovative, meaningful and relevant ways.

In-house support with staff in the Communications & Public Involvement Group, Project

Visualization Group and Project Controls Group

External support withGeneXus USA staff

• We are already leaders in providing effective social media for projects, and award–winning visualization and websites for projects.

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Mobile AppsParsons Brinckerhoff

Completed Apps 2012-2013

Powered by

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Western Riverside Council of GovernmentMore Apps on the Way

Our Next Innovation

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Demo Application

Base application features• An opening splash screen branded to your

project

• Content pages that can be easily updated by your project team using a web based backend management site

• Interactive maps that allow users to upload text, photos, or data and pin it to specific locations

• Ability for users to blog, comment, and complete surveys

• Ability to link to social media sites

• Language support in English and Spanish (8 other languages available as extra options)

• Availability for iPhone, Android, Blackberry and Windows 8 devices

Parson Brinckerhoff

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Demo ApplicationParsons Brinckerhoff

CNT Abogo data shows housing and transportation costs for major metro areas in US

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Demo ApplicationParsons Brinckerhoff

Backend management site can be easily tailored for projects.

ACEC Arizona Conference

Parsons Brinckerhoff sponsored the official mobile application of the 62nd Arizona Conference on Road & Streets held in Tucson, March 27-29, 2013.

The event hosted by the American Council of Engineering Companies of Arizona, is the largest annual event for Arizona engineers and contractors from the public and private sectors. More than 1,300 attendees and 100 exhibitors attended the conference.

Summary of Sponsorship

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Promotional Content Displayed by ACECSponsorship Promoted ACEC Arizona and Parsons Brinckerhoff

Posters featuring the app were displayed throughout the venue, including beverage stations, busy corridors, and the registration area.

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High Visibility On-premise and Online

Sponsorship promoted throughout organization • A postcard provided at the

PB Expo Booth featured our mobile app innovation

• Partnered with Corporate Communications in social media postings—including Facebook, LinkedIn, and Twitter

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Partnership with Metropolitan Planning Council (MPC) to profile over 30 community projects in Chicago for APA 2013 National Conference –

Over 3,000 downloads

Chicago Planning Tour App

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APA 2013 National ConferenceParsons Brinckerhoff

Parsons Brinckerhoff is was a sponsor of the APA 2013 National Planning Conference Over 5,000 attendees and us at the conference. The most frequently shared image on social media was the Chicago Planning Tour mobile app

Understanding Trends from the APA Conference

Ted Nguyen, virtual panelist, Orange County Transportation Authority

Parsons Brinckerhoff

APA 2013 National Conference

Frank Herbert, OpenPlans

Linda Vela, Parsons Brinckerhoff

Chrissy Mancini, Metropolitan Planning Council

Tom Coleman, Parsons Brinckerhoff

Social Media and Mobile Apps Presentation

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Partnership with Downtown Evanston and the International Downtown Association in Evanston, IL for 2013 Midwest Urban District Forum. To be released May 17.

IDA MIDWEST UDF CONFERENCE

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Illiana Corridor Land Acquisition ApplicationParsons Brinckerhoff

Application allows project teams to manage land acquisition process for a 56 mile long new toll way facility between I-65 in Indiana and I-55 in Illinois

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OpenPlans develops flexible web based mapping platforms for crowdsourcing …. Being used in New York, Chicago, Portland, Philidelphia, Boston, Louisville, Charlotte…. Can be integrated into PB Web and Mobile Applications.

http://www.transformwoodward.org/http://www.transformwoodward.org/http://www.transformwoodward.org/http://www.transformwoodward.org/http://www.transformwoodward.org/

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New PartnershipsExpanding Opportunities

Web Clickable Map for Desktop and Mobile Parsons Brinckerhoff

Application allows public to provide public comments on maps

http://www.transformwoodward.org/http://www.transformwoodward.org/http://www.transformwoodward.org/http://www.transformwoodward.org/http://www.transformwoodward.org/

Shareabouts

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Web Clickable Map for Desktop and Mobile Parsons Brinckerhoff

• Utilizes Google

KMZ’s

• Backend

management site

http://www.transformwoodward.org/http://www.transformwoodward.org/http://www.transformwoodward.org/

http://www.evanstonmainstreettod.org/crowdsource/map

http://www.transformwoodward.org/http://www.transformwoodward.org/

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New PartnershipsExpanding Opportunities

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New Partnerships

Creative outreach to meet people where they are:• Bus shelters• In-transit ads• Community bulletin boards• Classrooms• Local radio• Local newspaper• Door to door flyers• Restaurant/bar tabletops Bar coasters• Coffee shops

Expanding Opportunities

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http://demo2.pbid.com/krpano/ iTunes – Bay Bridge Explore

www.pbprojectviz.com

Advanced 3D Applications

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Augmented Reality (AR) App Parsons Brinckerhoff

point device at

physical model

and see

annotation,

rendered model,

underground

elements

http://www.transformwoodward.org/http://www.transformwoodward.org/http://www.transformwoodward.org/http://www.transformwoodward.org/http://www.transformwoodward.org/

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Coursera TechCityParsons Brinckerhoff

Tom Coleman and

Darrel Cole Appearing

May 11, 2013 in

largest online planning

course with over

20,000 participants

http://www.transformwoodward.org/http://www.transformwoodward.org/http://www.transformwoodward.org/

https://www.coursera.org/course/techcity

http://www.transformwoodward.org/http://www.transformwoodward.org/

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• Applicable to any pursuit that involves public outreach/public involvement/public relations

• Applicable to project team collaboration for projects (planning, PE, construction management and design build)

• Brings high end technology to project pursuits and clients

• One element of Social Media PI and PR Toolbox for projects

• Can be tailored to your pursuit or project – Ask us Today!

Mobile StrategyParsons Brinckerhoff

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Tom Coleman 2013 What If

Award Winner