Overview of the PSI Paint Product Stewardship Initiative May, 2010 Scott Cassel, Executive...

Overview of the PSIPaint Product Stewardship

InitiativeMay, 2010

Scott Cassel, Executive Director/FounderProduct Stewardship Institute, Inc.

PROBLEM: Excessive Waste• 10% of paint sales becomes leftover

(2006 = 75 million gallons in the U.S.)• $640 million dollars/yr mgt cost

(avg. cost: $8/liquid gallon)

• Consensus producer-financed legislationo Oregon demonstration state (model)

• Roll out to 8 other states: VT, CT, CA, FL, IA, NC, WA, MN

• Roll out nationally

Potential Benefit: About $6.0 million PER YEAR in direct savings or service benefit for Oregon.

PaintPaint

2© Product Stewardship Institute – May 2010

PSI Role in Paint PSI Role in Paint DialogueDialogue

Research/technical competency Forum for multi-stakeholder dialogue Design and implement projects Clearinghouse for paint product stewardship

policies and programs Monthly briefings and technical advice


PSI Dialogue ProcessPSI Dialogue Process• Research

•Stakeholder interviews•Background report

• Stakeholder meetings•Designed, facilitated•Workgroup calls between meetings

• Pilots, initiatives, state demonstration• Evaluation, roll out, refinement


PSI Dialogue ProcessPSI Dialogue Process• All stakeholders included• Consensus every step of the way• Decisions based on data (projects)• Active facilitation/mediation• 2 MOUs documented agreements


StakeholdersStakeholders• National Paint & Coatings Association• U.S. EPA• State & local governments• Retailers• Painting Contractors• Recycled paint manufacturers

PSI facilitation


Key DatesKey Dates

• Sept. 2002 – PSI presentation to NPCA • Sept. 2003 – Completion of Paint Action Plan• Sept. 2004 – Completion of 4 meetings• March 15, 2005 – 1st MOU Signed• March 15, 2007 – end of 2-year 1st MOU


1st Paint MOU Project Portfolio1st Paint MOU Project Portfolio1. Source Reduction Survey/Pilot2. Reuse Manual3. Infrastructure Report 4. Recycled Paint Standard (Green Seal)5. Recycled Paint Marketing6. Recycled Paint Regulatory Issues – White Paper7. Sustainable Financing Options8. Lifecycle Assessment and Cost/Benefit Analysis


Recycled Paint StandardRecycled Paint Standard Recycled-content latex paint – completed Aug. 2006 Consolidated (95%+ p.c.) and Reprocessed (50%+ p.c.) Green Seal environmental standard (GS-43) Incorporates performance standards from Master

Painters Institute Assurance: recycled paint performs as well as virgin

paint


About 12 recycled paint manufacturers in North America http://www.productstewardship.us/displaycommon.cfm?an=1&subarticlenbr=141

Northeast Canada:Laurentide (Recycled Paint Company)Hotz Environmental

Several companies are Green Seal certified. Purchase of recycled paint is important step to lowering

cost of leftover paint management programs.

Recycled Paint StandardRecycled Paint Standard

© Product Stewardship Institute – May 2010

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http://www.productstewardship.us/displaycommon.cfm?an=1&subarticlenbr=141

http://www.productstewardship.us/displaycommon.cfm?an=1&subarticlenbr=141

Key DatesKey Dates

• March 21, 2007 – ACA Board Resolution• Oct. 24, 2007 – 2nd MOU completed• June 2008 – 1st MN Governor bill veto• May 2009 – 2nd MN Governor bill veto• July 2009 – OR paint law passed!!! (1st in the nation)


Potential Rollout to Other StatesPotential Rollout to Other States


Key elements of each paint billKey elements of each paint bill

1. Manufacturer (or stewardship organization, Paint Care) sets up convenient collection system

2. Pay an “architectural paint stewardship assessment” for each container of paint sold in state

• Fee covers cost to manage leftover paint

• Fee paid by manufacturer (into Paint Care), passed to retailer, passed to consumer

3. Anti-trust provision to allow cost passed to consumer

4. Uniformity of assessment/funding system

5. Level playing field (don’t participate, can’t sell product)


Key elements of each paint billKey elements of each paint bill

1. Manufacturer submits plan to state for approval

2. State approves manufacturer plan

3. State reports periodically to legislature

4. Promote reduction and reuse of leftover paint

5. No consumer end of life fee

6. Administrative fee paid to state agency for oversight/enforcement.

14© Product Stewardship Institute – April 26, 2010

Recipe for SuccessRecipe for Success• Willing industry (one model vs. piecemeal)• State/local government ability to articulate interests• Federal agency technical/financial involvement• Business relationships developed through face to face

meetings• PSI giving over ownership to PPSI


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UpdateUpdate

• OR DEQ and ACA still negotiating over industry plan•DEQ needs to approve plan before program can

start•July 1, 2010 start date in law

• VT legislation – failed 2010 (concerns over fee)• CT legislation – failed 2010 (ran out of time)• CA legislature – currently being held pending

resolution of state fiscal crisis


Context for Evaluating Context for Evaluating DialogueDialogue

• Beginning of product stewardship movement/bedrock issue• Little legislative threat/Little “leverage”• Latex paint is not toxic• 1st time this process was used in the U.S. • We now have a public/private model


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Financial InvestmentFinancial Investment(Through April 15, 2010)(Through April 15, 2010)

(not including in-kind or HHW collection (not including in-kind or HHW collection costs)costs)

o State and local government $750,000 o ACA $540,000o U.S. EPA $260,000o Dunn-Edwards $ 35,000o PSI Foundation Grant $ 30,000o Recycled Paint Mfrs $ 27,000o Organizations $ 6,000TOTAL: $1,658,000 (est. to date)


More InformationMore Information

Scott CasselPSI Executive Director/Founder

[email protected]

www.productstewardship.us


mailto:[email protected]

http://www.productstewardship.us/

http://www.productstewardship.us/

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