Overview of Agent-cy Online Marketing

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    19-Oct-2014
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A brief overview of the services by Agent-cy Online Marketing. We are an agency in NYC that serves small and mid-sized clientele with cost-effective online marketing strategy and execution of related tactics to drive significant online audience development. Our expertise is in Online PR.

Transcript of Overview of Agent-cy Online Marketing

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A niche Online PR and Marketing strategies agency with capabilities in:

Blog & Social Network Development E-Mail Marketing Media Buying Online Marketing Strategy Online PR Online Promotions Search Engine Marketing

Sample Client Results: Significant online audience development and growth:

ESRB example Audience engagement and conversion: ShopDI example

Who We Are

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Ensure Online Marketing Success

Target Marketing Online Behavior Analysis and Recommendations

Online Marketing Channel Analysis and Recommendations

Consumer/Client Rewards Planning (Affinity Programs)

Revenue Model Analysis & Recommendations

Competitive Opportunity Recommendations & Positioning

User Experience Analysis and Recommendations

Online Marketing Strategy

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Online Public Relations

Brand Awareness | Thought-leadership

Press Materials Development (all Optimized for Organic Search) Editorial Writing Video production Press Releases Technical writing Site (Web) Copy Newsletter Copy Authoring Forums Blog Writing

Identification, Outreach and Management Industry Blogs and Media Consumer Social Networks & online publications Articles distribution Video Content distribution Widget Outreach and distribution

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Client Example: ESRB

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Search Visibility for Business Driving Keywords

Paid Search Engine Marketing

Ad Copy and Title Development

Development and Management of a Keyword Plan

Media budget management

Landing Page Strategy and Development

Optimization of program

Ongoing Reporting

Organic Search Marketing (Search Engine Optimization)

On-Site Analysis, Recommendations and Implementation

Off-Site Visibility/Link Building

Keyword Management

Search Engine Marketing

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Online Promotions

Increased Online Sales

Affiliate Marketing

Analysis of available affiliate networks Analysis of current affiliate program (as applicable) Strategies for success with active and high volume affiliates Development of all offers Management of all revenue relationships

Contests & Sweepstakes

Ideation Distribution Management Reporting

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Blog & Social Network Development

Viral Online Audience Growth | Thought Leadership

Development and strategy of owned Blog

Development and strategy of owned Vertical network

Functional planning

Strategies and tools to proxy vertical Social Networks

Identification, Outreach and Management of Social Network

partners

Sponsored content opportunities

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Lifestyle E-Mail Marketing TM

Customer Acquisition - Growth

Strategies

Layout and design for usability

Content length and substance

Promotional Partners

3rd party content providers

CRM/membership program ideation

Execution and Management

Creation and ongoing content management of e-mail marketing program

Focus on serving lifestyle interests of the audience

Relationship development and management of all partners and

audiences

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Media Buying

Targeted Reach with Impact

• Mobile: local, national, international• E-Mail Marketing: local, national, international• Contextual Placement: Network of Sites and Blogs, international• Targeted Placement• Copy Writing• Creative

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Clients

IvanExpert Consulting

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Client Example : City Lights Cruises: Party Boat Service

Challenges• Strong Sales from off-line program, but weak online brand • Poor user experience• Positioning of a new brand not “dinner cruise”, but as “Nightlife on Water”• Need to enhance brand online and gain visibility

Solution• Strategic online and action marketing plan• New logo, new web site• Messaging by target• SEO• Google local management : 3 local cities• Online PR: In progress

• Local sites and magazines• Nightlife Magazines• Nightlife Blogs• Industry Associations

• Online Promotions/Affinity Programs• Contests: Local Hotels and Clubs• Sweepstakes: Viral

• Lifestyle Newsletter TM Content Management• Social Networking Impact

www.citylightscruises.com

“Agent-cy knows Online Marketing. They enhanced our brand online, found our key

online partners and continue to help us grow online by managing our Google

campaign in NYC, Chicago and Los Angeles . More tourists and party-goers

are booking online now at citylightscruises.com .”

Bruce Goveia, President, CityLightsCruises

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Client Example : Diamonds International: Retail

Challenges• Strong Duty-free brand, but weak online brand • Misunderstood targets• Saturated online marketplace• Lack of internal marketing resources

Solution• Strategic plan and marketing action• Messaging by target• SEO• Online PR:

• Events• Magazines• Fashion Blogs• Design Schools• Industry Associations

• Online Promotions/Affinity Programs• Contests• Sweepstakes

• Lifestyle Newsletter TM Content Management

www.ShopDI.com

Key Partnerships:

Buss Buss ; My Diva; Remarkable Woman;Fashion Week (Couture) ; THE NEST; Woman’s World ; JDATE; Mererani post; Fashion Advice.com; Instinct; NEWSUSA – latest update: Total circulation – 609, 544, total readership – 2,438,176, Online: 10 placements; The Robb Report; Tanzanite Foundation; F.I.T.; California Institute of Jewelry Training;17 Magazine; Good Housekeeping

“Agent-cy has been instrumental in increasing our overall online audience through press releases, sweepstakes and various online marketing opportunities. I would highly recommend anyone looking to increase traffic and sales to contact Jasmine [Sandler, CMO of Agent-cy]. Revenue at our website www.ShopDI.com has increased 20% since we started working with Agent-cy.”

Isaac Klugmann, VP Online Sales ShopDI.com

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138 West 25th Street10th Floor

NY, NY 10001

Phone: 646-722-8189Fax: 407-210-4613

www.agent-cy.com

Jasmine Sandler|[email protected]

Contact Information