SEO and Content Marketing Programs offered by Agent-cy, an SEO and Content company
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OVER 100 PROFESSIONAL SEO AND CONTENT MARKETING PROGRAMS SINCE 2006 Lead EXPERT: Jasmine Sandler SEO Consultant and Content Strategist www.jasminesandler.com
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An overview of the team, process, pricing and case studies related to Agent-cy SEO services including: SEO Audit , SEO Management, Content Marketing Services.
Transcript of SEO and Content Marketing Programs offered by Agent-cy, an SEO and Content company
OVER 100 PROFESSIONAL SEO AND CONTENT MARKETING PROGRAMS SINCE 2006
Lead EXPERT: Jasmine SandlerSEO Consultant and Content Strategist
www.jasminesandler.com
• Lead SEO Expert former IBM Managed Data Services Marketing Director• Heavy SEO and Web Copy/Content Client Experience:
• Intercall (2013)• IvanExpert (2010)• Procompare (2011)• Biz connector (2013)
• Over 100 Successful SEO and Content Marketing Client Programs since 2006. Targeted Local and Regional Focus expertise• Online PR core of Agent-cy since 2006 and is NOW the core of
Google• A team of proven SEO and B2B Content Professionals with an
average of 15+ years experience in the field• Key B2B Online Media Relationships in Tech can be leveraged for
clients seeking strong online market share• All company executives are published Authors
The Agent-cy Difference
The Agent-cy Client Team
A Senior Team of Digital Marketers are provided to every client:
• SEO Technicians• Article Writers• Web Copy Writers• Graphic Designer• Conversion Expert• Lead Content Strategist• Content Manager & Editor• Social Community Director• Project Manager• Video Editor• Custom Illustrator
The Agent-cy Team
The Agent-cy Client TeamThe Agent-cy Approach
• SEO Audit reviews 22 points of interference, including:• Code | Content |Structure• Broken Links| 404s| Sitemap
Error• Back-linking trust ratio• Permeations in Site
Development
• On site Content Review• Missing Pages• User Flow assessment• Goals Definition• Copy Requirements• Imagery and Alt Tag Reqs
• Proper keyword and competitive analysis
• Detailed Recommendations and Implementation Plan Delivery
STEP 1: SEO & CONTENT AUDIT – RESULTING SEO STRATEGY
The Agent-cy Client TeamThe Agent-cy Approach
STEP 2: CONTENT PLANNING & ON-SITE WRITING• On-site Copy Guide
Development & Writing for Engagement and Optimization
• Delivery of a Plan for Content that will drive thought leadership and target engagement
• Analysis and Integration with Company Market Position
• Review of Content Types, Plan for Appropriate Content for Web Conversion
• Ties into effective Social Media Strategy
The Agent-cy Client TeamThe Agent-cy Approach
STEP 3: SEO MANAGEMENT• Immediate On-Site changes to start rank development. Include appropriate Funnels/Goals/Analytics set up.
• Keyword Maintenance and close provisional changes to maintain SEO market position, including additional copy development and management
• Monthly content development and optimization:• Info graphic creation and distribution• Motion Graphic creation and distribution• Article and Post writing and distribution
• Targeted for specific city(ies) outreach
• Weekly content distribution, Social Signaling work, new content creation
• Transparent activity and weekly reporting. Client Dashboard access available
AGENT-CY CLIENT CASE STUDIES
CASE STUDY: I.T. CONSULTING
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"I have been working with Jasmine and Agent-cy for a number of months on
marketing for IvanExpert Consulting. She analyzed our website and suggested key
changes, she improved our SEO traffic, she got our Senior Technology Expert a
monthly article at eWEEK.com. In sum, Jasmine knows the ins and outs of
marketing, especially online marketing."
-Caroline Green, Partner, IvanExpert Consulting. [email protected]
Challenges• Need to reach MAC users• Little understanding of opportunities
to gain market share for MAC consulting business
• No understanding of direct nor indirect online competition
• Confused brand identity : consultants or technicians?
• Frustrated with inefficient online marketing efforts
Solution• Social Strategic plan and training• SEO Audit & Management• Online PRResults• Growth of business clientele 25%• Regular guest contributor placement
at eweek.com – high CTO readership• Traffic spikes 50-85%
CASE STUDY: Software Manufacturer
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“Jasmine and her team at Agent-cy completely turned around Interactive
Edge. As a result of their work, we now have a strong online brand and consistent
leads."
-Zel Bianco. [email protected]
Challenges• No Social Following• Ineffective Online Marketing Program• Marketing Team not working together• Poor Website User Experience• Low E-Mail Open Rates• Company Branding almost noneSolution• Social Strategic plan and team training• E-Mail Marketing Strategy• SEO Strategy & On-site work• Web Site Redesign• LinkedIn Marketing & TrainingResults• Landed largest CPG client during our
program• New Site launched – all traffic up• Open rates up to 25%• LinkedIn Sales Opps Daily for CEO• Google Top Rank 2 main keywords
CASE STUDY: Audio Conferencing
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Jasmine and her team are passionate about social media, its business value and
best practices. Jasmine takes the time to understand your business and goals, maps
your unique landscape and delivers outcomes that IMPACT SUCCESS. She is all
about engagement, involvement and results. She made every meeting and
dollar count and I can’t recommend her & Agent-cy more highly.
Cambria Vacarro, Brand Manager, Intercall
Challenges• Need to prove worth of Social
Media to Parent (West) Online sales of audio and video conferencing
• No clear understanding of SMB online market
• No unified social voice• 10 Disparate Divisions with no
Social guidelines, governance or behavior
Solution• Social Media Strategy• Content Planning• Unified Messaging • Social TrainingResults• Key Stakeholders from Sales &
Marketing working together towards a common SMM goal
• Intercall SMM Manager utilizing blueprint for success
• SMB Market definitions for optimized Sales outreach
Challenges• Website penalized by Google
• Site has 100,000’s pages
• Page rank dropped
• Google visibility disappeared
Solution• Extensive SEO Audit
• SEO Training and Consulting
• Content Strategy Delivered
• Management of Content Calendar Development
Results• Domain back in good rank with Google
• Rid all duplicate content
• Blog Development
• Editorial & Keyword Plan driving top market position
SEO & Content Planning:WWW.AFRICA.COM
Challenges
• Strong Duty-free brand off-line, but weak online
• Misunderstood targets
• Saturated online marketplace, lack of visibility
• Lack of internal marketing resources
Solution
• Strategic plan and marketing action
• SEO
• Online PR
• Online Promotions/Affinity Programs
• Lifestyle Newsletter TM Content Management
Results
• 20% online sales increase
• Placements in major media – Robb Report, The Knot, NYC Fashion Week, Seventeen…
• Page Rank increase from 3 to 5
• Strong Visibility for “Duty Free” and “Tanzanite”
SEO & Online PR:WWW.SHOPDI.COM
Challenges
• Strong Sales from off-line program, but weak online brand
• Poor user experience
• Positioning of a new brand not “dinner cruise”, but as “Party Cruise”
• Need to enhance brand online and gain visibility
Solution
• Strategic online and action marketing plan
• New logo, new web site
• Paid Search Optimization: 5 cities
• SEO & Online PR
• Social Media – Facebook fans, Passenger videos and sharing
Results
• 25% growth in New York and over 50% in Chicago
• #1 Position in Google for “Party Cruise” in all cities
• Sold Out July 4th cruises and NYE cruises
SEO & ONLINE PR:WWW.CITYLIGHTSCRUISES.COM
Challenges• To create awareness and usage of the video game rating
system amongst three parental audiences
Solution
• SEO and Online PR program
Results
• Relationships with Good Housekeeping, Parenting, Working Mother, GRAND and more.
• 1.5M views of interactive game search widget across partner sites
• 25M aware parents brand visibility of ongoing EPR
• Good Housekeeping Seal of Approval on E+ games for their audience (monthly)
• Doubled E-Mail open and Click-through rate increase month to month . Creation of ParenTools Newsletter and Gamer Alerts.
SEO & ONLINE PR:WWW.ESRB.ORG
Agent-cy Client List
The Agent-cy Client TeamAgent-cy Milestones and
ManagementWeek 1-4:SEO AUDITCONTENT AUDITON-SITE COPY WRITING
Monthly (12 months)SEO Management:Content, On-siteContent, On-siteContent, On-site
Project Fully Managed via BasecampClient Dashboard Access to all reportsMonthly SEO Progress calls accompanied by weekly reports
The Agent-cy Client TeamAgent-cy Pricing & Terms
SEO PACKAGES AVAILABLESEO Local – Starting at $750/monthSEO Regional – Starting at $1,500/monthSEO National – Starting at $2,000/month
CONTENT PACKAGES AVAILABLEContent Marketing (A la Carte)
• Article Writing• Blog Writing• Info Graphics Design• Motion Graphics Design• Web Copy Work
SEO Audit A la Carte
On all A la carte programs, Contact us for Pricing
Terms:All One-time charges are due upfront. Monthly SEO fees due upfront each month. No work continues without payment. Work begins post formal Statement of Work agreement and signatures, invoice payment for initial month of work. Agent-cy accepts bank wires and credit card payments.
HOW TO CONTACT US: Agent-cy Team
Skype: agent.cy.onlineE-Mail: [email protected]
Phone: 212-843-4111www.agent-cy.com
1180 AVENUE OF THE AMERICAS
8TH FLOORNY, NY 10036
Main Contact:JASMINE SANDLER
CEO and SEO [email protected]
JASMINESANDLER.COMASMI
Online PR and Marketing Since 2006
