Over the Top

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Over the Top

2012 ACE School and RUS Symposium

Sam Harlan, P.E.Vice President Engineering CHR Solutions, Inc.


Over the Top Services

• Over-the-top is a general term for a service offered over a network that is not offered by that network operator. It's often referred to as "over-the-top" because these services ride on top of the service you subscribe to and does not require any business or technology affiliations with a network operator.*

• *itvdictionary2


OTT Devices

• TiVo• AppleTV• GoogleTV• Microsoft Xbox 360• Amazon Fire • Nintendo Wii• Playstation• Roku• Vudu• Some HDTV Sets – 25% world wide have

capabilities• Some DVD/BluRay Players• PC, Tablets and Smartphones

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Content

• Netflix - $7.99/month streaming – older releases• Amazon Prime – $79 per year = $6.59/month• Rhapsody• Flickr• Twitter• VUDU – Walmart $1.00 to $5.99 per video. No

subscription• Hulu - free• Hulu + - $7.99• YouTube – UGC free• iTunes - $3.99 to $5.99 per video no subscription

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Codecs and Bit Rates

Source CodecHighest

resolution (W×H)

Total bit rate/bandwidth

Video bit rate

Audio bit rate

Amazon Video On Demand (formerly "Unbox")

VC-1[2] 1,280×720[3] 2.5 Mbit/s[3]

BBC iPlayer H.264[4] 1,280×720[5] 3.2 Mbit/s[4] 3 Mbit/s[4] 192 kbit/s[4]

CBS.com/TV.com (720p)

1,280×720[6] 2.5 Mbit/s[6]

CBS.com/TV.com (1080p)

1,920×1,080[6] 3.5 Mbit/s[6]

DaCast VP6, H.264[7] 7680×4320 5 Mbit/s[8]

Hulu On2 Flash VP6[9] 1,280×720[10] 2.5 Mbit/s[11]

iPlayerHDFLV, Quicktime H.264, MP4 H.264[12]

1,920×1,080[13] 5 Mbit/s[14]

iTunes/Apple TV QuickTime H.264[15] 1,280×720[15] 4Mbit/s[16]

Netflix Watch Instantly VC-1[17] 1,280×720[18] 5 Mbit/s[19]2.6 Mbit/s and 3.8 Mbit/s[20]

PlayStationStore Movies & TV Shows

H.264/MPEG-4 AVC[21] 1,920×1,080[21] 8 Mbit/s[21] 256 kbit/s[21]

Vimeo H.264[22] 1,920×1,080[23] 4 Mbit/s[24] 320 kbit/s[25]

Vudu H.264[26] 1,920×1,080[27] 4.5 Mbit/s[28]

YouTube H.264/MPEG-4 AVC 4,096x2,304[31]

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How Large are the Files?

• A 2 hour Standard Definition Movie is about 2 Gig.• A 2 hour High Definition Movie is about 4 Gig.• U.S has > 23 million subscribers• In total, Netflix has over 1 Petabyte of data stored

on Amazon, and the data are sent to content delivery networks (including Akamai, Limelight, and Level 3) that feed the content to local ISPs.*

• OTT Downloads are large, generally occur between 7:00 PM and 10:00 PM when traditional web traffic is high.

*Netflix

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And Traffic is Exploding


How is OTT Consumed?

• Viewing Devices– Movies on Large Displays– PC’s– Tablets– Mobile Phones – 3G and 4G LTE

• Locations– Home– Hotels– Airports– Mobile– Tractors

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How Many Connected Devices?

• Over-the-Top (OTT) video entertainment via broadband connections is set to nearly triple from 2011 to 2015.

• By 2015, OTT capable product shipments are anticipated to rise to 731 million units, up from 258 million in 2011, according to IHS iSuppli Consumer Platforms.

• OTT capable devices are projected to reach 384.8 million units, up nearly 50 percent from 2011.

• The expansion this year of the OTT market comes on top of a remarkable 68 percent increase in 2011.

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How to Monetize OTT?

• Compete for the Broadband Pipe• Local Content using a web portal or VOD server

– High School Sports – Community Plays

• Paid Local Content via PPV– Relatives in Distant Areas

• Manage the Entertainment Experience• Any Other Options?

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Summary

• OTT is not going away, many devices and many providers

• Movies and TV Shows are vastly different than web browsing

• Large payloads• Poor quality is very apparent• Move toward streaming instead of downloading• Usage is usually during Prime Time• OTT usage is increasing • Quantity of Devices and Displays are increasing• Greatest Increase in Mobile (SmartPhones and

Tablets)• MUST MANAGE BANDWIDTH and BACKHAUL!!!!!!

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Questions

Over the Top

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