FOSTIIMA Business School, New Delhi

OUTDOOR

ADVERTISEMEN

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Presented To: Mr. Rohan Ubriani

Submitted By: Atul Jain Mamta Chhetry

OBJECTIVE To

define the features and benefits of the Advertisements. To

describe the Impact of Advertisement.

ADVERTISEMENT

Advertising is a form of communication used to influence individuals to purchase products or services or support political candidates or ideas. Frequently it communicates a message that includes the name of the product or service and how that product or service could potentially benefit the consumer. Advertising often attempts to persuade potential customers to purchase or to consume a particular brand of product or service.

TYPES OF ADVERTISEMENT

There are various types of advertising which are mentioned below: Print Advertising: Newspapers, Magazines, Brochures, Fliers Broadcast advertising: Covert Advertising: Television, Radio and the Internet Advertising in Movies Advertising for Social Cause Outdoor Advertising: Billboards, Kiosks, Tradeshows and Events Public Service Advertising:

OUTDOOR ADVERTISEMENT

Outdoor advertising includes various types of promotional displays, from highway billboards to transit posters and arena placement, all geared towards communicating a message to the public. The message might be to buy a product, take a trip, vote for a politician, or give to a charity. It might even be a public service announcement.

TYPES OF OUTDOOR ADVERTISEMENTS

1. SIGNS

2. POSTERS

3. HOARDINGS & BILLBOARDS

4. IN-STORE MEDIA

5. BALLONS

6. ADVERTISING AT AIRPORTS

7. MOBILE BILLBOARDS

FACTS & FIGURESOutdoor Advertising Statistics

Source: American Trucking Association, 2007

FACTS & FIGURESOutdoor Advertising Association of America, Inc.

In 2008, advertisers spent $6.99 billion on Outdoor Advertising.

BENEFITS OF OUTDOOR ADVERTISEMENTS

Reaches More Viewers

Cost Efficiency Proximity to Purchase Locations

Scope for Creativity

Reach Specific Target Customers Captive Audience

Constant Exposure

Longevity Enhances the Effectiveness of Other Media

DISADVANTAGES OF OUTDOOR ADVERTISEMENTS

Outdoor advertising is a glance medium. At best, it only draws 2-3 seconds of a reader's time. Messages must be brief to fit in that 2-3 second time frame. Ninety-five percent of the time, either the message or the audience is in motion.

The nature of the way you have to buy outdoor advertising (usually a three month commitment) is not conducive to a very short, week-long campaign.

CREATIVE ADZ

Company Name: Schwartz Media Shave Cutter - unique result achieved even on the grass field.

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CREATIVE ADZ

Company Name: X cingular Telecommunication - You would never want to miss any incoming call.

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CREATIVE ADZ

Company Name: Bengamin Moore Paints Paint advertisement - the color as real as the sky.

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CREATIVE ADZ

Company Name: Formula Tooth care by Ogilvy & Mather apparently strong enough to rip panels off steel.

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CREATIVE ADZCompany Name: Olay

Olay antiageing

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Q U ESTI N S & A N SW ER S O SESSI N O