Advertisement Presentation

By Ajaanle Shabeel, Alex Ghaly, Catalin Brasovean and Orlando Brown

- Masura Ibuka started a shop in 1946.

- In 1979, Sony began a health insurance company called ‘Sony life.’

- On July 1st 1979, Sony released the first walkman.

- Sony Headphones are a line of headphones which were introduced in 1985.

- They were initially made for DJing.

- People really enjoy using Sony Headphones as they are easy to carry and affordable in comparison to some other high end headphones.

Who are Sony?

What are Sony Headphones?

Wireless & Bluetooth Noise Canceling Hi-Res Headphones Extra Bass Headphones

DJ/Studio Style Headphones Over-the-Head Style In-Ear Headsets

Who are the products main competitors?Sony Headphones at the start hardly had any competitors, due to

it being preferred by Djs in the 1980 which was the target audience. But know 35 years ahead Sony has seen off many

competitors such as Sansui ss 100 who as massive in the 1980 but failed to last the test of time.

In 2015 Sony biggest competitors are beats by Dr Dre And Sms audio, these headphones are hard to compete with due to the

celebrity endorsements from artist such as Lady Gaga and Justin bieber for beats and 50 cent for Sms Audio.

Examples of previous ad campaigns

‘Be Moved’ Commercial

https://www.youtube.com/watch?spfreload=10&v=7-KOQxkTQa4&app=desktop

‘Make. Believe’ campaign

http://www.sony.co.uk/electronics/headband-headphones/mdr-v55

What is the Unique Selling Point (USP)?

With a power input of 1,000m/W these headphones can handle the most powerful HI-FI meaning you can adjust the volume

on all your favourite tracks.

“Kicking Bass” up to 25,000Hz. You are assured to have clear sound with

the 105dB/mW sensitivity.

“Made to be heard over the crowd”The headphones deliver

powerful bass with a 40mm driver.mid range sounds stays crystal for

better overall quality. Soft molded headband with a 1.2 cord which is a pro for

DJ’s.

Total noise isolation

Reversible earcups

Inspirations

https://www.youtube.com/watch?v=a_8ivB-GLjM

https://www.youtube.com/watch?v=c3Nt6RKnaa8

https://www.youtube.com/watch?v=SBi48h5rqGI

Sony Headphones had a narrow target audience in the 1980 due it mainly aimed at Djs. But as the years went on the tried to expand their target audience by starting to aim teens from the age of 13-18 due to music being more portable and teenagers mostly listen to music on the go.

Target audience B

A man is running late for work. He checks his phone as he’s running into the station and sees that he

has a bunch of missed calls.

He then bumps into someone as he’s running into the station and drops his briefcase which then

scatters his work everywhere.

He is then seen running inside the station and quickly getting on his train. He then takes out his Sony Headphones and slowly becomes entranced

by the music.

We then transition to him in a very quiet park, almost as if the music has put him at peace (even

with all the problems going on around him).

Our Idea