hellohei hallå bonjour

our aim TO DELIVER FOR YOU, YOUR BRAND, AND YOUR TARGETS.

1 CREATIVITY2 REALITY3 EXPERIENCE4 PROVEN ABILITY

we will do this through a combination of...

we will do this through a combination of...

36 YEARS OF PROVEN ABILITY. WE AREEXPERIENCED SENIOR LEADERS OFA YOUNG DIVERSE TEAM.

AD Creative has a proven track record in delivering industry-leading design solutions to clients in the UK and internationally, spanning over 36 years. This exposure to diverse business cultures has developed perspectives that allow AD Creative to deliver to client briefs, aims and ambitions - combining a reactive and pro-active service.

about us

our work

MoscowPoland

Istanbul

Saudi Arabia

Egypt

Greece

BelgradeItaly

Germany

PortugalSpain

France

Italy

FinlandNorway

UK

Sweden

Denmark

Hong Kong

Singapore

New Zealand

New York

is global...London – UK Retail overhaul for M&S Bakeries.

> UK client> UK market> UK CEO> UK team> German shopfitting

London - UKTwo major projects for the world’s biggest brand - Coca-Cola.

> American client> Pan European market> UK and French team> Produced in France & UK

Oslo – NorwayElkjøp- Scandinavia's largest electrical goods retailer with over 150 large stores. A new store at Ullevål-Oslo.

> Norwegian client> Norwegian market> Swedish CEO> UK and Norwegian team> Produced in Scandinavia

SingaporeLaunch of Coco, covering press PR and full graphic and packagingprogramme with local distributors.Plus exhibition stands.

> New York client> Singapore market> French CEO> Singaporean and American team> Printed in Singapore

(we have an established partner office in Singapore).

Milton Keynes – UKComplete re-brand and re-packaging project for Welcome Break plus brand new website.

> UK client> UK market> UK CEO> UK Team> Printed & produced in UK

Moscow – RussiaA UK project for a Russian clientliving and working in the UK. A complete brand through to web project.

> Russian client> TUK market> UK team> Printed and produced in UK

>> review – listen and learn.>> review results.>> review comments.>> review customer feedback.>> analyse and respond by creative directors and client.

• Develop with client and involved parties – gain any further insights that client has obtained.

• Question where necessary.

• Produce secondresponse to brief to client instructions.

• Check for 'new thinking' initiatives in market.

• Agree with all parties that objectives are satisfied.

• Obtain outline costings for project delivery – via agreed process.

• SIGN OFF.

• Set up final creative.

• Set up final artworks and print schedules.

• Involve all interested parties and stakeholders.

• Consult with client and report.

• Check against initial brief and objectives.

• Check with all involved parties again.

• SIGN OFF.

• ISSUE artwork via agreed process.

• Manage with client to clients internal process.

• Manage to delivery.

• Take the brief, analyse objectives.

• Check and analyse any competitive brands and market opportunities.

• Add in insights where applicable (Category specific, audience specific). Either client supplied or from AD Creative.

• Set agreed timeline.

• Internally discuss, question where necessary.

• Check any issued client material and information for quality.

• Provide and agree quotation, timings and budget targets.

• Provide initial thoughts and response to brief, including visuals where applicable.

costing estimate against budget and timeline

>> >> >> >>

costing update against budget and confirm timeline

costing update against budget and confirm timeline

costing update against budget and confirm timeline

THINK DEVELOP DETAIL DELIVERGate 1

Gate One approval byCreative Director

Gate 2

Gate Two approval by Creative Director and client

Gate 3

Gate Three approval by Creative Director and client

Gate 4

Gate Four approval by Creative Director and client

the work

Project: L&L France

We look after the Alizé brand worldwide (except USA).This covers every single requirement of the brand including packaging, in-store promotion and presentation plus exhibitions. Complete exhibition at the TFWA show, Suntec Singapore international convention centre 2010.

Project: L&L France

A complete new brand and packaging for the launch of Coco - a premium blend of tropical island rhum and natural coconut milk. Recently launched in Singapore to immediate sales success. Plus the new Alizé Pomegranate brand extension.

the work

the work

Project: Elkjøp

Retail scheme for Scandinavia's largest electrical retail group. One of the key aspects of this project was to give the client increased impact and visiblity in the environment of Norway and work around planning regulations to deliver branding that is larger and more contemporary within the client's existing brand but without the huge expense of rebranding.

the work

Project: Elkjøp

Retail scheme for Scandinavia’s largest electrical retail group. This store is Ullevål- Oslo. 4000m2 of retail space. A complex project as the site is made up of various buildings connnected by narrow corridors and a range of heights. Our scheme is based on a crisp clean approach to deliver clarity to the consumer and simple navigation.

the work

Project: Welcome Break

Complete re-pack and rebrand for a substantial range of prepacked foods for this major UK motorway services operator. Plus a new in-store presentation. The project resulted in a 30% lift in sales.

the work

Project: Welcome Break

We were appointed to deliver a complete new web site for Welcome Break. This major project over 3 months meant a total rebuild for this client. Our core aims were to create a more customer focused site with more engaging navigation and an emphasison brands.

www.welcomebreak.co.ukvisit the site:

the work

Project: Lefdal Retail scheme for Norway’s largest discount electrical retail group (part of the Elkjøp group). The brief was to deliver a scheme that portrayed value and choice but maintained a modern crisp clarity.

service repairs

the work

Project: Taittinger ChampagneA flagship champagne bar for this Grande Marque of Champagnes. Located in London's Grosvenor House Hotel on Park Lane. We were briefed to deliver a high volume Champagne bar.Although a simple project we had to work around very strict instructions with regard to this iconic listed building

the work

Project: M&S

A design project in 2010 for the instore bakery. Our role was to deliver a 'polish' to the instore look and feel with a cleaner and more flexible trading environment. We were briefed to deliver a scheme that allowed for different trading volumes at times of day and still presented a quality impression to the consumer. This is one of many projects for this major UK retailer.

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Bakery

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Baking for you today

Try me..I’m lovely

Try me ...I’m lovely

Samantha Ravinda

“ So tasty, So popular, So we’re making more.. ”

M&S Teas.The perfect blend

M&S jams.Perfect forspreading around

we are

1 EXPERIENCED2 CREATIVE3 KNOWLEDGEABLE4 FLEXIBLE

many global brands trust us because we deliver the goals for them time and time again

why not challenge us to resolve what’s keepingyou awake at night?

The Royal Victoria Patriotic Building Trinity Road, London SW18 3SX, UK +44(0)20 8870 8743John Graham: +44(0)7831 859 672Email: john@adcreative.co.ukwww.adcreative.co.uk

why not