Purposes of Our Work

• Connect people of the region to foreclosure prevention resources through a network of trusted community partners mobilized by public media

• Raise awareness about the impact of the mortgage crisis on the entire community

• Deepen the significance of public media

Better Family Life

Beyond Housing

Catholic Charities

City of St. Louis

Clearpoint Financial Solutions

East-West Gateway Council

Enterprise Community Partners Inc.

Federal Bureau of Investigation

Home Team Realty

International Institute of St. Louis

Land of Lincoln Legal Services

Legal Services of Eastern Missouri

NeighborWorks America

Partners for Progress

Regional Housing and Community Development Alliance

St. Charles County Government

St. Louis Beacon

St. Louis County Department of Planning

St. Louis County Government

St. Louis Public Library

The Salvation Army, Midland Division

U. S. Department of Housing and Urban Development

Urban League of Metropolitan St. Louis, Inc.

Community ResourcesUnited Way of Greater St. Louis Federal Reserve Bank of St. Louis

Impact

Our work has demonstrated what can

happen when social networks are revived,

when trusted partners come together for the

welfare of the community, and what

strengths we can gain through our collective

power when we work together.

Impact

• A 400% increase in the calls to the 211

service during the assessment period

• An additional 8,400 individuals sought

assistance through 211—people who

would have unlikely been aware of this

support otherwise.

Fostered Beliefs

• Increased awareness about community problems

• Fostered deeper understanding of scope of problem

• Created appreciation of station efforts

Encouraged Connections

• Strengthened conversational ties around problem

• Encouraged future public-spirited talk

• Promoted resources sharing among citizens

Spurred Participation

• Promoted information seeking

• Spurred helping behaviors

• Cultivated sustained station support

“We have been trying to get the word out that if you can’t pay your mortgage, there is help. So the fact that Channel 9

has… created a way to reach lots of people, lots of families… is just

tremendous.”

Linda Ingram, Housing Counselor Beyond Housing

“Kudos to KETC for having the courage to see what’s happening today

and address it.”

Chris Krehmeyer, President/CEOBeyond Housing

“The reason that so many people are calling into your shows is because

people trust you.”

Linda Ingram, Housing Counselor Beyond Housing

“I’m not surprised that KETC came up with this.

What a great idea. Thank you for your dedication to the

St. Louis area.”

Mary Lee ChivettaSt. Louis Area Resident

“Our understanding, appreciation and respect for one another’s work has

skyrocketed. Our purpose and our sense of genuine impact have given

us an energy and camaraderie that was missing before.”

KETC Staff Member

Framework• Sustained and coordinated station efforts

• Strong community partnerships

• Focused topic--picking the right problem

• Conversations—get people to talk, get them to act

• Create maximum impressions

• Share the story of impact