OUR WAY FORWARDHOW WE’RE CONTRIBUTING TOWARD HEALTHIER FOOD ENVIRONMENTS ACROSS EUROPE

C E O J a m e s Q u i n cey

“REDUCING ADDED SUGARS

Over the past 10 years*, we’ve reduced added sugars

by -11%(on average, per 100ml)

34%of our total volume

comprises low or zero sugar drinks.

Since 2010, we’ve reformulated

150+beverages to contain less sugar.

-30% sugar from Sprite** since 2016 across Europe.

Up to-30%of sugar from Fanta in several EU countries.

SUPPORTING INFORMED CHOICES

We support interpretive color coded labelling

in Europe.

of an adult’s reference intake (R.I.)Energy per 100ml: 42 kcal or 180 kJ

We support the World Health Organization recommendation to limit added sugars to no more than 10% of total daily energy intake.

WE’RE DOING MORE INSIDE AND OUTSIDE THE BOTTLE TO HELP ADDRESS OBESITY AND SUPPORT HEALTHY,

BALANCED DIETS IN EUROPE.

240 NEW LOW AND ZERO SUGAR BEVERAGES

COCA-COLA SYSTEM ACROSS EUROPE

*Sugar reduction is based on the average sugar content per 100 ml out of the total volume sold in 2007 in comparison to 2017.**Average sugar reduction percentage based on grams of sugar per 100ml.

Since 2010, we’ve introduced

Each portion (250 ml) contains

-10% COCA-COLA SUPPORTS THE EUROPEAN SOFT DRINKS INDUSTRY’S COMMITMENT TO REDUCE ADDED SUGARS BY A FURTHER 10% BY 2020.

of our Coca-Cola brand marketing

spend showcases Coca-Cola Zero Sugar / Coca-Cola Light.

In 2018, of Coca-Cola products sampled will be Coca-Cola Zero Sugar.

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WE BELIEVE IN THE POWER OF COLLECTIVE ACTION, BRINGING SCALE TO OUR COMMITMENTS TOGETHER WITH

100%

SHIFTING MARKETING INVESTMENTSTO LOW & ZERO SUGAR CHOICES

We are changing how we market our drinks to promote low and zero sugar choices.

We support the EU Pledge and are compliant across

TV (96.2%), Social media (100%) and websites (100%).

We do not serveany drinks

in primary schools.

We will not serve added sugar beverages

in secondary schools by end 2018.

40M students,

50,000schools.

NO ADVERTISING TO CHILDREN

UNDER 12

1956We introduced our

first responsible advertising policy.

We never market any of our products

to children under 12.

Plant-Based Organic

JuicesDIFFERENT DRINKS

We’re making many new drinks, like organic tea, coconut water, grab-and-go coffee and juices available to more people in more places.

* Number of countries planned for these products to be made available by end 2018.

OUR R&D CENTER IN BRUSSELS

100+ innovation experts

350innovations a year

Supports 2 billion consumers

122countries

16countries*

18countries*

15countries *

37countries*

18countries*

ACROSS EUROPE

RESPECTING SCHOOLS *

© 2018 The Coca-Cola Company. Responsible Editor Coca-Cola Services SA/NV chaussée de Mons 1424, 1070 Brussels.

* In alignment with UNESDA primary and secondary school commitments.

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