Our Mission• Our mission at The Fit Pit is to develop the

most safe, effective and enjoyable solution to children's weight management. We achieve this by incorporating a child's idealistic goal of becoming a superhero with a parent's realistic goal of raising healthy children. Our physician monitored individualized recreational programs and superhero setting allow us to unite these two goals and create a positive environment for each child. Our unique approach to health and fitness is intended to help prevent the many diseases commonly associated with childhood obesity by initiating a widespread youth fitness revolution.

Our Market• Children ages 5-12• Clinically Obese or Overweight• Living in and around Nassau

County

• Target Market:–Female, head of households

24-55

Our Services: “Breeding the Next

Generation of Superheroes”•Basic Services

– Physician Monitored Individualized Personal “Superhero” Training

– Consultation with nutritionist

-”Superhero Mission” Trips

Our Services: “Breeding the Next

Generation of Superheroes”•Basic Services

– Physician Monitored Individualized Personal “Superhero” Training

– Consultation with nutritionist

-”Superhero Mission” Trips

Start-up ExpensesLegal $50,000

Insurance $80,000Building $1,170,000Interest

$200,000Exercise Equipment $

14,638Advertising and

Promotion $75,000

Food and Beverage

$7,215

Computer Systems$8,000

Personnel $104,466

Utilities $7,500

Other $5,000

Cash Required$50,000

Total Start-up Expenses $1,722,007

Sales Forecast

Total Revenue Year 1:$1,070,773

Success Strategy

Maximize RevenueMembership IncentivesRental of FacilitiesStrong Advertising CampaignCafé HoursLack of direct competitionThemed Approach

Minimize Expense

Interns Outsourcing Holding Back CEO SalaryYearly Projects