OUR INVITATIONAS A SMALL FAMILY COMPANY, WE WOULD LIKE TO INVITE YOU

KITCHENS, DINING TABLES AND LUNCHBOXES OF ALL AUS

TRALIANS.

IN OUR BID TO TAKE ON THE BIG FOOD BRANDS AND DELIVE

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A TRULY NATURAL, WHOLESOME PRODUCT TO THE

to partner with us

OPERATION

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Delicious, healthy alternatives to chocolate DOES exist. Mayver’s new pure-state spreads have your everyday choccie-fix covered minus the guilt, hardened fats, gluten and dairy! Mayver’s is making it easy for people to make the happy swap to all-natural foods.

Since the successful 2012 brand relaunch with Mayver’s pure-state Tahini, Paul Raff, the man behind the brand, set about developing an entire range of healthy, pure-state tablespread alternatives for everyday Australian consumers.

More and more people are getting wiser to the fact that many of the big supermarket brands are loaded with damaging sugars, added fats, palm oil and chemical additives. These foods contribute to many of the growing health problems facing our communities; especially Type 2 Diabetes, cardiovascular disease and obesity.

But it’s not all bad news. Mayver’s pure-state table spreads are made from all natural ingredients with clinically proven health benefits that have simply been crushed, blended and bottled. Paul specifically focuses on finding ways to offer healthy alternatives to the sugary, chemically laden spreads found in most Australian pantries.

By going back to the basics of simply stone-grinding, blending and bottling nutritious foods, Mayver’s offers nothing but all-natural pure-state spreads guaranteed to help you feel healthier and happier. How do we know? The research data and our healthy happy customers who tell us so!

OPERATION HAPPY SWAP

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All Mayver’s ingredients offer health benefits proven by clinical research. The nuts contained in Mayver’s products each include clinically proven health benefits. Nuts are packed with proteins, vitamins and essential minerals needed to support good health and help you live a longer, healthier life.

There’s much research available about the health benefits of nuts and we must admit, we’re a little obsessed with this topic! Here’s what we’ve learned:

• Nut eaters live longer and suffer less from chronic illnesses.

• Nuts help to regulate blood sugar, reduce appetite and even prevent the development of breast cancer (see page 8).

• Regular consumption of nuts (particularly for females) helps reduce risk of developing Type 2 Diabetes. The unsaturated fats in nuts (you know, the healthy fats) are responsible for insulin and glucose absorption – meaning your blood sugar levels are stabilised and the onset of the disease is reduced.

You can find out more by reading our recommended research articles listed at the end of this brochure.

A common misconception is that peanut butter causes weight gain. Most peanut butters include hardened fats, responsible for weight

gain and other negative health implications. Mayver’s doesn’t use hardened fats and simply uses the benefits of peanuts to their true advantage. In fact, daily doses of peanuts and treenuts are clinically proven to assist in weight loss by keeping you fuller for longer.

Mayver’s peanut spreads also offer a natural dose of resveratrol – a compound proven to protect cells against dangerous free radicals leading to cardiovascular disease and Alzheimer’s Disease. This superpower antioxidant is the secret ingredient in packing the potent health punch in red wine. Enjoy your natural dose of resveratrol in our peanut spreads, minus the red wine headache!

There’s no need to give up the yummy spreads you love. Just do the ‘happy swap’ to a healthier option and be healthy, happy and guilt-free!

All the findings quoted here are available for further reading. Check out the recommended research at the end of this brochure.

HARDENED FACTS

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15% Hardened vegetable oils, sugar,

salt

87%Sugar,

vegetable oil, skim

milk powder, cocoa powder, soy lecithin, flavouring

(54.4g/100g added sugar)

99.3% Peanuts

0.7% Salt

85% Peanuts

13% Hazelnuts

15% All natural, dairy free

dark chocolate(6g/100g

added sugar)

85% Natural nuts

& seeds

OTHER

PEANUT BUTTERS

OTHER

CHOCOLATE NUT SPREADS

MAY VER'S

DARK CHOCOLATE SUPER SPREAD

MAY VER’S SMOOTH

PEANUT BUTTER

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With the rising popularity of dietary therapy, pure-state foods are set to become the go-to answer for health conscious consumers. Whilst most people have heard about functional foods, wholefoods and superfoods, not many understand the difference between the three and even fewer understand the power that pure-state food provides especially in overcoming serious disease like obesity, diabetes, heart disease and cancer.

At the simplest level, functional foods are foods that have a health benefit, but not all functional foods are wholefoods (i.e. milk with added calcium).

Wholefoods aren’t always functional foods (i.e. white rice is a wholefood but doesn’t have a significant health benefit) and superfoods aren’t always wholefoods (i.e. dark chocolate).

Which is where pure-state foods come in. Pure-state foods are functional, whole superfoods with a proven health benefit.

All Mayver’s products are 100% pure-state wholefood spreads.

Each spread is made from just pure, natural or organic ingredients which have simply been crushed, blended (where there is more than one ingredient) and bottled.

By crushing the nuts and seeds, it is easier for the body to absorb the nutritional content.

There is absolutely no added oil, hardened fats or any chemical nasties in our jars — and every spread is completely dairy, gluten and cholesterol free.

We have made it our mission to make pure-state foods easily accessible for everyday Australians so they can enjoy a healthier, happier life.

SPREADin' THE PURE-STATE LOVE

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Since launching 14 new pure-state products last year, we saw the opportunity to continue expanding our range to give Australian consumers the chance to swap to healthier versions of their favourite spreads.

Each spread contains all-natural ingredients simply crushed, blended and bottled - ready to enjoy. With no added oil, hardened fats, dairy, gluten or cholesterol; there’s really nothing but pure-state goodness in your jar. We don’t add any extra sugar or salt either – except for our new dairy-free Dark Chocolate Super Spread (with only 6g/100g of cane sugar) and our new Super Natural Peanut Butters (with 295mg/100g of sea salt for some extra zing!)

All Mayver’s products contain good fats and oils clinically proven to help your body regulate blood sugar and even reduce weight-gain. Look for the good oils at the top of the jar as a sign of pure-state goodness. Simply mix it back in and enjoy the fact you’re getting a dose of heart-healthy oils your body needs!

our products

RESEARCH SHOWS . . .

Eating peanut butter regularly can also

prevent the development of breast cancer in

the long run. Research suggests adolescent

girls need only three serves of nuts per week

to reduce their risk of breast cancer by up

to 39%. A perfect excuse to pack a peanut

butter sandwich in your daughter’s lunchbox!

Research tells us that eating five or more

serves of peanut and tree nuts per week

helps Mums-To-Be protect their unborn

children from developing dangerous allergies

after birth. Good news! Parents can now

actively prevent deadly nut allergies right

from the beginning.

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Our new Mayver’s spreads feature the newly launched Government Health Star System - an easy to use rating system for food nutrition to assist consumers in making healthier eating choices and food purchases. Stars are awarded based on a range of factors including sugar, saturated fat content, sodium and kilojoules.

government health star ratings

Did you Mayver’s is one of the first nut butters to adopt the new Australian Health Star Rating system on our labelling as we believe in the value of educating consumers about what goes in to our food (and our bodies!) as well as providing informed choices for consumers. know all our Super Spreads and Peanut Butters feature a Government Health Star Rating of 4 stars and above, with our Original Super Spread earning a super healthy 5 star rating!

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Mayver’s ‘sweet’ pure-state spreads are completely free from added fats, dairy, gluten and cholesterol making them the perfect guilt-free, everyday treat. Deliciously high in tryptophan, magnesium and manganese plus a plethora of powerful antioxidants, vitamins and minerals they can be eaten straight from the jar, on a snack or mixed into just about anything!

Original Super Spread Like an all-natural trail mix in a jar, Original Super Spread is packed full of the goodness of just chia, sesame and 5 ‘super nuts’ – Almonds, Hazelnuts, Brazil Nuts, Peanuts and Cashews. Rich in essential vitamins and minerals, you’ll be eating nothing but pure-state goodness in this super healthy spread.

Dark Chocolate Super Spread Enjoy your everyday guilt free choccie-fix with our delicious Dark Chocolate Super Spread! With 80% less sugar than leading chocolate spreads, it is made from just chia, sesame and 5 ‘super nuts’ – Almond, Hazelnuts, Brazil Nuts, Peanuts and Cashews – blended with all-natural dairy-free dark chocolate. With only a small amount of cane sugar (just 6g/100g) feel free to enjoy a cheeky spoonful straight from the jar next time you need a guilt-free fix!

Natural n’ Crunchy Peanut Butter Enjoy your old-school peanut butter fave without the guilt! Mayver’s Natural n’ Crunchy Peanut Butter is packed full of powerhouse protein with all the nutrients your body needs to stay happy and healthy. We’ve added just a tiny splash of sea salt (295mg/100g) for extra zing and absolutely nothing else! Just crushed, bottled and blended with plenty of yummy crunch.

Natural n’ Smooth Peanut Butter Swap the sugary supermarket brands full of hardened fats with Mayver’s Natural n’ Smooth Peanut Butter. This superliciously smooth spread is made from just 100% Australian peanuts and sea salt - which have simply been crushed, blended and bottled. The tiny splash of sea salt (295mg/100g) adds an extra zing and brings out a stronger peanut flavour!

NEW SUPER SPREADS + PEANUT BUTTERS

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Available in the Peanut Butter aisle

of Woolworths

Available in the Peanut Butter aisle of Coles & Woolies

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Mayver’s delicious new pure-state almond range contains all the goodness our spreads are known for - free from added fats, dairy, gluten, cholesterol, and ANY added sugar, making them the perfect guilt-free, everyday treat. Deliciously high in potassium and a plethora of powerful antioxidants, vitamins and minerals, they can be eaten straight from the jar, on a snack or mixed into just about anything!

AlmondGive yourself a healthy dose of goodness with Mayver’s delicious Almond spread. With nothing but ahmayvazing almonds simply crushed, blended and bottled; your belly will feel delighted with pure-state, dairy-free, gluten-free joy!

Almond, Coconut & CacaoDrop what you’re doing and eat Mayver’s Almond, Coconut & Cacao spread, the most yummalicious treat in the world! Blending nutrient-dense almonds, life-loving coconut and ‘food of the gods’ cacao, this spread packs a very healthy punch in one mega-delish spread. Pure-state gluten-free, dairy-free choconutty goodness in a jar!

Almond, Brazil & CashewLearn the ABC’s of yumminess with Mayver’s Almond, Brazil & Cashew spread. With a nourishing blend of nuts packed full of essential vitamins and minerals, you’ll enjoy a healthy snack with no added nasties! Simply crushed, blended and bottled, Mayver’s Almond Brazil & Cashew spread is nothing but pure-state goodness your body will love.

Almond & Chia Blending the superstar almond with ancient Mayan wonder Chia, Mayver’s Almond & Chia spread is a nutritional legend! Full of antioxidants, long-lasting energy and gut-loving fibre, Almond & Chia spread will light up your world with pure-state love. Like all our almond spreads, no added salt, sugar or hardened fats guaranteed!

new almond spreads

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As the Mayver’s brand continues to grow, we remain committed to the mission - saving Australians one jar at a time! We’re still a small Australian family company passionate about finding simple and delicious ways for everyday people to enjoy a healthier, happier lifestyle. We will continue to find ways to bring our customers wholesome, natural, pure-state foods that make a genuine difference to their health and wellbeing.

Australians still face many obstacles to purchasing and consuming healthy and affordable food. Food labels can be hard to understand. The health foods available are often tucked away in specialist shops and aisles and priced way above the average Australian household budget.

It can also be hard to know when a product is truly natural. However, Mayver’s pure-state spreads are designed to remove the guesswork. We are proud to assure Australians that each and every one of our ingredients, products and processes are 100% natural.

Most tablespread manufacturers add hardened oils, salt, sugar and preservatives, as they believe it’s the only way to make their product palatable for mainstream consumers. We don’t agree, which is why we have developed tasty all-natural options that actually nourish people’s health.

With no added oil, salt, sugar, hardened fats or artificial colours, flavours or preservatives – except for our new dairy-free Dark Chocolate Super Spread (which has only 6g/100g of cane sugar, 80% less than leading chocolate spreads) and our new Super Natural Peanut Butters (with 295mg/100g of added sea salt for extra zing!) Mayver’s is simply better for you, naturally.

And here’s the best part. Everyone can benefit. The health conscious, weight conscious, people with gluten and dairy intolerances, those with chronic illnesses, children and everyday Australians just looking for something healthy that tastes delicious!

leveraging success

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Hand-picked

Oven Roasted

Stone-groundBlended & Bottled

Sustainable Packaging

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Our small family company uses traditional chemical-free food production methods such as hand-picking, water hulling, oven roasting and stone grinding to deliver a natural, healthy table spread as close to homemade as possible. We support local Australian farmers as much as possible, and ensure any imported ingredients meet rigorous quality standards.

Hand-pickedOur ingredients are hand-picked and personally selected to bring you only the finest premium ingredients.

Water HulledTo offer a milder flavour and smoother consistency to our nut spreads, the ingredients are immersed in fresh water to remove the outer skin.

Oven RoastedWe lightly oven roast the ingredients to enhance their natural flavour.

Crushed, Blended and BottledWe then simply crush the ingredients, blend them together and bottle them up ready for delivery. It’s really that simple.

Sustainable PackagingOur glass jars are 100% recyclable and include easy peel labels for simple home recycling.

At Mayver’s we believe in going the extra mile to bring consumers 100% all-natural products using only the finest raw, natural and certified organic ingredients which drives all our product research and development. We pride ourselves on bringing only the best products to the Australian kitchen tables.

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What are pure-state foods?Pure-state foods are functional whole superfoods with clinically proven health benefits. All Mayver’s products are pure-state spreads made from 100% natural ingredients that have simply been crushed, blended and bottled.

Where are Mayver’s products made? Mayver’s products are made in Victoria, Australia. We take care to use the least amount of processing possible. Mayver’s products are made to the highest standards and are compliant with CMP, HACCP and Kosher certification. Our crushing, blending and bottling processes are also chemical-free.

Where can I buy Mayver’s products?You can buy Mayver’s new Super Spreads and Peanut Butter in the peanut butter aisle at Woolworths and Coles (as of 30th September). You can buy the rest of Mayver’s products

either in the health food aisle at Woolworths and Coles, or in specialist health food and independent grocery stores. Check out the website for more specific stockist details www.mayvers.com.au/pantry.

How much do Mayver’s products cost?We are passionate about making pure-state foods affordable for everyday households. We therefore keep our prices low but our standards for production and ingredients remains high.

Are all Mayver’s products certified organic? All Mayver’s products are 100% natural. Mayver’s offers some certified organic ranges, just look at the labelling on the jar!

F.A.Q's

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Are Mayver’s products suitable for vegetarians and vegans?Yes. All our tablespreads are made using pure ingredients and contain no added oil, salt, sugar, hardened fats or artificial colours, flavours and preservatives – except for our new dairy-free Dark Chocolate Super Spread (which has only 6g/100g of cane sugar, 80% less than leading chocolate spreads) and our new Super Natural Peanut Butters (with 295mg/100g of added sea salt for extra zing!) Mayver’s is simply better for you, naturally.

Are Mayver’s products suitable for children? Absolutely! Mayver’s products and recipes are chock full of essential vitamins, minerals and antioxidants. You’ll find Mayver’s yummy products a quick and easy way to get vital nutrients into your kids without them even knowing!

Are Mayver’s products suitable for gluten and dairy intolerant people? Yes they are. All our products are dairy, gluten and cholesterol free without compromising on flavour. They can be used in sauces, dressings, dips, smoothies and as an alternative to butter and margarine.

Are Mayver’s products suitable for those with diabetes?They sure are! Mayver’s 100% natural, pure-state product range is made from many ingredients clinically proven to regulate blood sugar levels and control appetite. All our spreads have no added sugar, oil, hardened fats or artificial colours, flavours and preservatives except for our new dairy-free Dark Chocolate Super Spread (which has only 6g/100g of cane sugar, 80% less than leading chocolate spreads). Mayver’s spreads are ideal for people with specific dietary needs.

Do you add oil to Mayver’s table spreads?No. The oil you see on top of the jar is the natural oil resulting from the stone grinding process. There’s no need to be concerned, the oil in Mayver’s spreads, like peanut oil from the peanuts, is rich in monounsaturated fatty acids like oleic acids (good fat found in olive oil) that helps to lower LDL or ‘bad cholesterol’ and increase HDL or ‘good cholesterol’.

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Are you sure you don’’t use any palm oil? Absolutely not. Palm oil is a hardened fat contributing to habitat destruction in South East Asia. Unlike other tablespread brands, we do not add palm oil to any of our products.

Does Mayver’s use Australian ingredients?We sure do! In fact, we even grow our own sesame seed crops in Northern Australia. Our preference is to always use Australian origin ingredients when they are available.

Does Mayver’s adhere to the Organic Certification standard of Australia? Yes, Mayver’s Organic Range is certificated by Australian Certified Organic and internationally recognised bodies such as the USDA organic. The International Federation Of Organic Agriculture Movements certifies our imported raw materials. All Mayver’s organic products also carry the Australian Certified Organic ‘bud’ logo on the packaging. We are audited regularly and have strict protocols relating to the handling and processing of our raw materials.

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Do you have recipes?Yes. Check out our selection of gluten free, sugar free and vegetarian recipes on the recipes pages of our website. We also have recipe images available for download at mayvers.com.au/media which you can use in your publications, plus we regularly post recipes and other great ways to use our products on our Facebook, Pinterest and Instagram.

Do you have spokespeople available for interviews?We do! Mayver’s is well supported by health professionals, so we can provide case studies from naturopaths, health professionals and every day Australians who are happy to speak to you.

Do you have reference material outlining the key health benefits of your ingredients?Yes. Fact sheets containing key health points and research article references can be found on our website - www.mayvers.com.au/media

Do you have images of the products available? Yes. You will find single and group products on our website - www.mayvers.com.au/media

Eat more of what you love by making the happy swap!There’s no need to give up all your favourite foods, simply make the swap to a healthier option. Mayver’s gives you all the yummy spreads you love, minus all the added fats, and chemical nasties!

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Diabetes in Control Peanut Butter at Breakfast Helps Control Hunger and Blood Sugar All Day http://www.diabetesincontrol.com/index.php?option=com_content&task=view&id=14840&Itemid=8

Fitness Magazine Good and Bad Fats http://www.fitnessmagazine.com/recipes/healthy-eating/nutrition/good-and-bad-fats/

Health Day Can Eating Peanut Butter Cut Breast Cancer Risk in Later Life? http://consumer.healthday.com/cancer-information-5/breast-cancer-news-94/girls-who-eat-peanut-butter-may-lower-breast-cancer-risk-in-later-life-680565.html

The Journal of the American Medical Association Nut and Peanut Butter Consumption and Risk of Type 2 Diabetes in Women http://jama.jamanetwork.com/article.aspx?articleid=195554

Nutrition Australia Nuts and Health http://www.nutritionaustralia.org/national/frequently-asked-questions/general-nutrition/nuts-and-health#.U_FVD5SSzlR

Nutrition Journal A randomized controlled trial to evaluate the effect of incorporating peanuts into an American Diabetes Association meal plan on the nutrient profile of the total diet and cardiometabolic parameters of adults with type 2 diabetes http://www.nutritionj.com/content/pdf/1475-2891-13-10.pdf

SUPPORTING ARTICLES

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Peanut Company of Australia All About Peanuts http://www.pca.com.au/pdfs/factsheets/allaboutpeanuts.pdf

Science Daily Peanut and tree nut allergy incidence lower among children whose mothers ate them during pregnancy, study finds http://www.sciencedaily.com/releases/2013/12/131223181813.htm

THE NEXT STEP....Please check out www.mayvers.com.au/media,

which includes a media release AND health

facts about our products and ingredients, product

images & healthy recipes WHICH we invite you to

feature in your publication. We are recognised

& referred by health professionals & can

provide case studies from naturopaths, health

professionals & everyday AUSSIES who are supportive

of OUR product range and happy to speak to you.

For media enquiries contact Felicity Grey, fgrey@theorycrew.com.au

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