STRATEGIC MANGEMENT

• AMITA PANCHAL

• MONCY MATHAI

• PRASANNA DEVADIGA

• SIDDHARTH KULKARNI

• VIKASH CHOUDHARY

INTRODUCTION – BRIEF HISTORY

•The Company DURATUFF RADIAL PVT. LTD. is a well known manufacturer of rubber tyres situated in prime industrial areas of the country. Established in 1976, Manufactures and exports high quality tyres for various applications

•It enjoys a strategic advantage in terms of its location.

•Duratuff acquired Magna Tyres International Pty Ltd in South Africa

•The company currently produces the entire range of automotive tyres for ultra and high speed passenger cars, truck and bus

PRODUCTS

• The company produces 200 kinds of tyres for various applications like light commercial vehicle tyres, jeep & van tyres, fork lift industrial skid steer & dumper tyres, agriculture tractor front, industrial rib, tractor trailer, agriculture implement & power tiller.

FACTORY LOCATIONS

• GURGAON• MADHYA PRADESH• GUJARAT – VADODARA & VERAVAL• HOSPETH • SOUTH AFRICA

VISION

• A significant player in the global tyres industry and a brand of choice, providing customer delight and continuously enhancing stakeholder value.

GOALS & OBJECTIVES

• SHORT TERM:• TO LAUNCH AND EXPAND THE BUSINESS

OF OTR TYRES IN INDIA IN 2 YEARS AND ACQUIRE 35% MARKET SHARE.

• LONG TERM :– FURTHER EXPAND THE OTR TYRE

BUSINESS IN North & South America, Africa, Asia.

DURATUFF Road Ahead• Seize growth opportunities for Bias tyres in INDIA: - Underground Mines (GOA) - Ports (MUMBAI, GUJARAT) - Construction ( ALL OVER) - Quarry & Cement (MP, C.G, SAURASHTRA,HP)• Bias Large and extra Large tyres – exploit current

scarcities in Radial OTR tyres• Focus Markets of

USA & North America– Largest Market using complete range– Anti dumping duties on Chinese OTR tyres– Still an untapped market

Share of Radial/Bias by Market

66% 65% 60% 58% 59%

34% 35% 40% 42% 41%

79%87%

13% 21%

0%10%20%30%40%50%60%70%80%90%100%

Bias

Radial

Opportunities with Radial OTR Tyre

• We will be better equipped to service the Articulated Dump Truck segment, which uses Radial Tyres

• Launch of Radial OTR Tyres also widen opportunity for OEM market

• It gives us First Mover Advantage, being the 1st Indian Tyre company to manufacture Radial OTR Tyre.

• Overall it will improves the perceived value of our products in the mind of customers

Organisational Structure

PROCESS & POLICIES

• MARKETING• PRODUCTION• CUSTOMER CARE• R&D• BRAND

PROMOTION• QUALITY

• MARKETING POLICIES

• HR POLICIES• COMPLIANCE

POLICIES• ETHICAL BUSINESS

STANDARDS

SYSTEMS

• OPERATIONS• QUALITY CONTROL• COMPLIANCE & FINANCE• SALES & MARKETING• DISTRIBUTION NETWORK• SIX SIGMA• CDM- CLEAN DEVELOPMENT MECH.

ASSETS

TANGIBLE• 6 MANUFACTURING

PLANTS

• STOCK – RM,WIP FG

• HO BUILDING

• FURNITERS AND FIXTURES

• MACHINERIES

• CUSTOMERS

INTANGIBLE• GOODWILL

• PATENT & TRADEMARK

• TECHNOLOGY KNOWHOW

• EXPERIENCE

• INNOVATIONS

OUR USP

Comprehensive Bias & Radial Range

Uninterrupted and Continuous supply for most of the sizes

Excellent After Sales ServicesCustomization of products

Fastest development of new product

RESOURCES

• R&D

• CUSTOMER CARE

• FACTORY LOCATIONS

• SKILLED EMPLOYEES

HIGHLY FOCUSSED RESOURCES

• STATE OF THE ART & WELL EQUIPPED PRODUCTION UNIT FOR OTR RANGE.

• DEALER LOCATION

• SUPPLY CHAIN – BACKWARD & FORWARD

THANK YOU